Our Top 10 PPC Hero Blog Posts of 2007

2007 saw the birth of PPC Hero! He fights for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. This week we are doing some reviewing and summarization of the past year; and I think PPC Hero definitely leaped a few buildings in a single bound as well as outran some speeding trains (IMO). I’d like to highlight some of our accomplishments by pulling together our best posts for 2007.

Much like Google, a “quality score” for our posts was devised. This score consisted of page views; number of comments by readers; diggs/sphinns; and overall quality of content. The top posts were determine by our “quality score” and the list is ordered alphabetically, since there wasn’t one post that outshone the others.


PPC Hero’s Top 10 Blogs of 2007:

3 Components of the Quality Score Everyone Should Know

5 Things to Consider When Running a Google AdWords Pay Per Action Campaign

9 Mistakes When Creating Ad Text

AdWords Quality Score Survey Results Are In

Fact vs. Fiction: Dispelling 4 Myths of the Google Quality Score

How To Launch a New Keyword: Hit the Ground Running!

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics

Tips on Keyword Research from Wordtracker

Top 6 Settings to Check When Starting a New Adwords Account

What Everyone Ought to Know About Geo-Targeting in Google AdWords and Yahoo! Search Marketing

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.