2007 saw the birth of PPC Hero! He fights for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. This week we are doing some reviewing and summarization of the past year; and I think PPC Hero definitely leaped a few buildings in a single bound as well as outran some speeding trains (IMO). I’d like to highlight some of our accomplishments by pulling together our best posts for 2007.

Much like Google, a “quality score” for our posts was devised. This score consisted of page views; number of comments by readers; diggs/sphinns; and overall quality of content. The top posts were determine by our “quality score” and the list is ordered alphabetically, since there wasn’t one post that outshone the others.


PPC Hero’s Top 10 Blogs of 2007:

3 Components of the Quality Score Everyone Should Know

5 Things to Consider When Running a Google AdWords Pay Per Action Campaign

9 Mistakes When Creating Ad Text

AdWords Quality Score Survey Results Are In

Fact vs. Fiction: Dispelling 4 Myths of the Google Quality Score

How To Launch a New Keyword: Hit the Ground Running!

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics

Tips on Keyword Research from Wordtracker

Top 6 Settings to Check When Starting a New Adwords Account

What Everyone Ought to Know About Geo-Targeting in Google AdWords and Yahoo! Search Marketing