The goal is not to stoke fear or play to your emotions. Instead I simply seek to point out some of the different ways Google Ads may be using dark patterns to mislead you or impeding your ability to make the best possible decisions for your business. Hopefully, this will help ensure business owners don’t unnecessarily waste their hard-earned money! What are dark patterns? … [Read more...] about 12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours
Search Results for: google ads
Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
When it comes to digital advertising, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is for broad exposure or niche targeting, each platform offers distinct advantages that can significantly boost your marketing efforts. Google Ads at a … [Read more...] about Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
How AI Call Tracking Is Changing the Google Ads Game
Google Ads account management is like chess. It’s easy to learn the moves, but it takes years of practice to master the techniques and become an professional.We all know that a killer landing page and multiple contact points (forms, phone number, chat), catchy and well-thought-out headlines, stunning image ads, a stellar conversion and bidding setup, typically do the trick … [Read more...] about How AI Call Tracking Is Changing the Google Ads Game
Making google ads and looker studio work for you
Understanding key differences of Google Ads and Microsoft Ads
Google Ads: a look ahead
The Google Ads Trial Part II – How The Google Antitrust Trial Damaged Advertiser Trust
This is the second part of Stewart Dunlop's two-article series examining the key findings from the United States v. Google ads trial, which concluded in Virginia last month and sought to test whether Google was breaking antitrust laws. You don't have to have read Part I but it won't hurt. The Google ads trial revealed a number of significant ways in which the company … [Read more...] about The Google Ads Trial Part II – How The Google Antitrust Trial Damaged Advertiser Trust
The Google Ads Auction Exposed: Antitrust Trial Revelations – Part 1
The U.S Department of Justice recently took Google to court. It accused the tech giant of monopolistic practices in the search engine market. This landmark case billed as “the most important antitrust trial of the 21st century” offers us a rare insight to how Google's ads auction really works. Top execs from the company were put under oath to share all of Google’s juiciest … [Read more...] about The Google Ads Auction Exposed: Antitrust Trial Revelations – Part 1
Google Compliance: All You Need to Know to Stay Compliant with Google Ads
To avoid ad suspensions and maximize your advertising efforts, it's essential that you understand Google Compliance policies. In this article we'll offer a detailed overview of Google’s advertising regulations. The focus will be on the critical areas that impact your campaigns. By adhering to these guidelines, you can ensure your ads are compliant, preventing potential … [Read more...] about Google Compliance: All You Need to Know to Stay Compliant with Google Ads
Advanced Google Ads Techniques To Master In 2024
We’re nearly halfway through 2024, and already we PPC heroes have experienced a plethora of changes to get our heads around. How can we cut through the noise and focus on the specific tactics that will make an impact for the better? Today we’ll take a look at a few advanced Google Ads techniques tips and tricks to master in 2024 - everything from making account management … [Read more...] about Advanced Google Ads Techniques To Master In 2024
How to Navigate Your Google Ads Suspension
Are you facing the dreaded red bar of death in your Google Ads account? If so, you may be the victim of a Google Ads suspension. Don't worry, you’re not alone! Google Ads accounts are suspended for various reasons, leaving businesses puzzled and eager to restore their campaigns. Whether you’re new to the concept of a Google Ads suspension or currently grappling with one, … [Read more...] about How to Navigate Your Google Ads Suspension
How to Craft Compelling Google Ads for eCommerce
Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search queries than the creative side of advertising. With Google doing more and more of the heavy data lifting, marketers need to understand that the two things AI and machine learning struggles to replicate are creativity, and a deep … [Read more...] about How to Craft Compelling Google Ads for eCommerce
