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Paid advertising tips from the PPC experts
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Holistic Paid Marketing: How to make PPC and Email Work Together
The digital marketing terrain is shifting beneath our feet. Gone are the days when you could run a killer pay-per-click (PPC) campaign or email outreach, both in isolation, and call it a day. Today, you would discover that channel integration is vital for a successful campaign. Holistic paid marketing is key! But what exactly is…
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Spotlight
How To Find Success With TikTok Ads
TikTok has transformed from an emerging social platform into a mainstream marketing channel in just a few years. Since its global launch, the platform has exploded to over 1 billion monthly users (with estimates of around 1.5 billion in 2024). The user engagement is staggering given the short time frame it has been active. U.S.…
Maximizing ROI with Smart Bidding: A Guide for PPC Marketers
If you’re looking for ways of maximizing ROI with smart bidding, you’re in the right place. Working with PPC professionals and agencies, I am all too familiar with the constant struggle of making ad campaigns profitable, especially with a shrinking ad budget. Over 50% of marketers report that making PPC profitable is a significant challenge,…
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Do Brands Need A Big Budget To Succeed On Meta Ads?
Meta (Facebook and Instagram) advertising has a reputation for scale. All it takes is one scroll through LinkedIn to be overwhelmed with case studies, stats, job titles, and more, all focused around scaling businesses through Meta. How much of this is actually true… I’ll leave to your own judgement, but from my own experience, working…
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How To Choose a PPC Agency
You have decided to hire a PPC agency to help grow your business. But you’re unsure of where to start. Searching for advice online, there are some common steps and tricks many recommend following. These include: Look for website case studies to identify industry experience. Read reviews and ask for client references. Compare fees and…
