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Conversion Rate Optimization, Landing Pages
PPC & CRO Congruence: Why It Matters
Congruence analysis is an important area to focus on to align your PPC and CRO strategies. Read this article to learn why congruence should matter to you and a couple of places to look for optimization opportunities in your ad copy and on your landing...Read More »
PPC & SEO
Why You Need a Mix of Organic and Paid Traffic for Content Marketing to Wor...
In this post, I want to show you why you need both organic and paid traffic to succeed with content marketing, and the steps you can take to get it right.Read More »
Facebook, How To
Target Competitors On Facebook Using Interest Based Audiences
Facebook doesn’t give you the option to directly target the fans of any specific page, but that doesn’t mean you can’t target a competitor.Read More »