Amazon, Display
An Intro to Amazon Sponsored Display Ad Campaigns
One eCommerce specialist gives a walkthrough of the audience and product targeting options available for Amazon advertisers who are testing display ads.Read More »
Audience Targeting, Targeting
Top-of-Funnel YouTube Audiences for B2B
For B2B advertisers looking to grow top-of-funnel reach, this blog discusses examples of B2B, top-of-funnel audiences to test on YouTube.Read More »
Google Ads, Reporting / Conversion Tracking
5 Tips for Creating Accurate Projections
Create projections that are accurate and feel confident in presenting them to decision makers with these 5 tips.Read More »
LinkedIn, Social
Setting Up A LinkedIn Ads Marketing Funnel
This post discusses targeting ideas for different stages of a marketing funnel on LinkedIn Ads platform. Read More »
Conversion Tracking, Reporting / Conversion Tracking
How To Optimize Offline Conversion Tracking
For B2B advertisers who have set up offline conversion tracking and are not sure what to do next, this blog explains how to optimize for the best lead quality.Read More »
Audience Targeting, LinkedIn
A Successful LinkedIn Group Targeting Test
One digital marketer shares results from LinkedIn audience testing and how group targeting came out on top.Read More »
Advanced PPC Strategies, Client Relations
How To Create State-of-the-Art Campaign Proposals
One Paid Media Strategist shares how to create an in-depth campaign strategy proposal for a boss or client.Read More »