PPC KPIs, Search
What are PPC KPIs and how do you choose them?
This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns. Read More »
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Analytics, Attribution Modeling
Does Facebook post engagement drive sales?
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.Read More »
Ecommerce PPC, Google Shopping
Preventing and Navigating Google Merchant Center Suspensions
There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account.Read More »
Case Studies, Experiments & Testing
Evaluation and Insights on LinkedIn Message Ads (InMail)
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.Read More »
Branding, Geo Targeting
How To Use Geo Exclusions To Measure Brand Ad Value
A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions.Read More »
Advanced PPC Strategies, Basic PPC Strategies
Tips for Building Expansion Proposals
This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan.Read More »