Ad Copy Testing, Search
PPC RSAs: Do They Live Up to The Hype?
Do responsive search ads (RSAs) live up to the expectations set for them when Google initially rolled them out in early 2018?Read More »
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Industry News, Search
The Top 50 Most Influential PPC Experts [2020]
While our readers anxiously await the Top 25 Most Influential PPC Experts list (which will be released in a few weeks), we are sharing the Top 50!Read More »
Bing Ads, Google Ads
Travel Searches Are Surging: Time To Relaunch PPC
Despite the ongoing pandemic, a mixture of restlessness, hope, and business needs has led to an increase in travel-related searches over the month of April.Read More »
Conversion Rate Optimization, Landing Pages
6 Best Practices For Effective Landing Pages
Six best practices for conversion rate optimization (CRO) to drive more leads and sales from your landing pages. Read More »
PPC News, Search
Google Lead Form Extensions Vs. LinkedIn Lead Ads
In this blog, we compare Google lead ad extensions and LinkedIn lead gen forms and the differences between the two when it comes to capturing quality leads.Read More »
Basic PPC Strategies, Bing Ads
April 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.Read More »
Facebook, Social
Boost Facebook E-commerce Results In 2 Steps
Maximize your ecom spend in Facebook Ads with two simple steps.Read More »