Facebook, Industry News
Major Social Ad Platform Updates: 2019 Recap
A round-up of top updates to Facebook and LinkedIn advertising platforms in 2019. Read More »
X
Become a PPC Hero
Join over 34,000 other subscribers and get the PPC resources that best fit your needs as a modern digital marketer. Select your subscriptions to the right.
Hero Conf
Hero Conf 2020 Schedule Release! The Schedule is Live!
The Hero Conf 2020 schedule is LIVE and ALL NEW. You’ll experience 40, never-before-heard sessions, so you’ll be sure to learn new strategies from our experts.Read More »
AdSense, Google Ads
Google Ads vs. AdSense: What’s the Difference?
Beginners to search marketing often hear about Google's two advertising platforms, Google Ads and Google AdSense. Which platform makes sense for your site?Read More »
Facebook, Instagram
How To Find Ads On Facebook and Instagram
How to find your own ads on Facebook and Instagram and how to find the ads your competitors are running.Read More »
App Advertising, Mobile
Mobile A/B Testing: 7 Big Errors and Misconceptions You Need to Avoid
Learn about the seven biggest mistakes and misconceptions in mobile A/B testing along with tips & tricks for successful app store A/B testing.Read More »
Video Ads, YouTube
YouTube Look Back: Video Ads For All in 2020
2019 has been full of YouTube innovation. I'm here to share the 3 YouTube ad improvements that I believe are changing the game, on the creative asset front.Read More »
Account Analysis, AI (artificial intelligence)
[Hero Academy Video] Quora Lead Form Ads
In this new lesson on Hero Academy, Quora Evangelist JD Prater, walks you through the setup and implementation on Quora’s new ad format, Lead Gen Ads.Read More »