Conversion Tracking, Facebook

Facebook Ads Event Tracking Tool

This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.Read More »

Conversion Rate Optimization, Display

New Research! The State of PPC

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about. Read More »

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