Now that you have your basic PPC account set up and running, you will need to implement some negative keywords. If you aren't familiar with what those are or how to find them, you have come to the right place! In this blog, I cover...Read More »

There are a lot of great reasons why SaaS businesses should be running YouTube ads, but here are our top 4.Read More »

Campaign structure is the backbone of your PPC account. Learn all the tips and tricks to creating a great structure.Read More »

If you are a start-up and your marketing budget is tight, make sure to try these effective and low budget pay-per-click marketing tips and techniques to grow your business.Read More »

Join us on November 7 at 1pm ET for insights from Hanapin’s Carrie Albright, Wordstream’s Navah Hopkins, and Search Engine Land’s Ginny Marvin as they discuss predictions and trends for 2020, and give you expert strategies you can utilize.Read More »

Don't let your traffic sources run dry if Google has another major algorithm change. Diversify by investing in multimedia, print marketing and more.Read More »

Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend and conversion potential for paid...Read More »