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Content / Display Network, Highly Visible: Advanced Display Ads

Spring Clean Your Display Campaigns

Many accounts are focused on Search, because it normally performs better than Display. This is especially true for eCommerce and most direct response accounts. That sometimes leads to Display Network campaigns being a hot mess. Read More »

Advanced PPC Strategies, Google Ads

How To Tidy Up Your Negative Keywords

Negative keywords are an essential part to any PPC campaign.  Combing through Search Query Reports to exclude the irrelevant, poor-performing, and occasionally bizarre query is probably one of the highlights of my week.   Read More »

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