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Paid advertising tips from the PPC experts
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Store Visit Tracking: How to Use Google Ads to Drive Footfall to Your Local Business
How do you optimise campaigns when in-store visits are more valuable than online conversions? This is particularly pertinent for restaurant, retail store, and service businesses clients; where the real magic happens face-to-face. The answer is with store visit tracking. Whether you love it or loathe it, Performance Max has transformed how we measure and optimise…
Spotlight
How Google and Meta Campaign Support Is Undermining PPC Agencies
A recent poll conducted via LinkedIn revealed 83% of PPC campaign managers believe campaign support from Google and Meta falls short. While this is based on a modest sample of self-selecting users, it reinforces the view that many working in the pay-per-click industry are frustrated, and that both the big platforms have been slow to…
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How integrated data can shape your marketing strategies
In a world inundated with data, marketers often find themselves navigating an overwhelming and fragmented digital ecosystem. From dealing with scattered data sources to convincing stakeholders of long-term value, today’s marketers are facing a growing list of measurement challenges. At the heart of this struggle is a critical tension: balancing short-term platform efficiency with long-term…
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How you can prove SEO & PPC drive revenue
In the world of marketing, much of the conversation revolves around PPC, SEO, traffic, and lead generation. But what happens after the click? What happens once someone fills out a form or lands on your site? More importantly, how do we prove the value of marketing to the people who control the budgets – your…
Does paid search strategy exist?
Do you want to know my least favourite phrase in all of professional life? “Be strategic, not tactical.” I heard this a lot during the early stages of my career. On the face of it, it seems like a sufficiently straightforward and well-meaning piece of advice, from one senior employee to another, less-senior colleague. But…
