Account Settings, Account Structure
So, You’re Taking over An Account. What Next?
Here are the 4 strategies you should implement when assuming responsibility of an account from another paid media account manager. Read More »
Amazon, Video Ads
The Value Of Amazon Sponsored Brand Video Ads [Case Study]
One Sr. Strategist has generated surprising performance with Amazon's new sponsored brand video ads and he's here to share the results from Q4. Read More »
ABM, Facebook Reporting
December 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.Read More »
Account Settings, Bid/Budget Management
How To Set Up Time Of Day Bid Adjustments
One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.Read More »
Google Ads, Reporting / Conversion Tracking
How To Calculate Effective Click-Thru Rate
Effective click-through rate (CTR) takes into account both paid search and organic traffic. Learn how to calculate effective CTR and why it's useful.Read More »
Uncategorized
Lessons Learned in Automated Bidding for PPC
Automated bidding is here to stay. From a high-level, how should you prepare for your next test? One strategist shares his high-level thoughts on the issue.Read More »
Business of PPC, Intermediate PPC Strategies
Align Your B2B Digital Marketing Strategy With The Sales Team
One B2B paid media pro reflects on all of the important questions to ask your Sales and Marketing teams to drive alignment and improve paid media performance.Read More »