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Advanced PPC Strategies, Experiments & Testing
Deciding what match types to pursue in your accounts should be based on query data (a descriptive approach). We need to be as descriptive as possible when it comes to the ever-evolving search marketplace and the queries people are putting in. Read More »
Basic PPC Strategies, Keyword Research
A return to the basics of PPC keyword research, but in the mindset of an expert. Take a look into the simple steps you can take to avoid being too basic with your keyword lists and to maximize the potential in your account. Read More »
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