Client Relations, How To Guides

How To Gain Client Buy-In for Mobile PPC

PPC Hero’s mobile-focused June series kicks off today with step one of the process: getting your client on board with opening up to the mobile traffic funnel. Most clients would have a hard time arguing with direct statistics, so today I’m going to arm you...Read More »

PPC Strategy

165 PPC Tips, Tricks and Tools (updated)

In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips.  These new PPC tips come from conferences, tests, failures and new Google services...Read More »


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