Hero Conf is known for quality content and exciting, fresh perspectives. You should expect exactly that from our 2014 keynotes, as the biggest brands and names in digital advertising share info you can’t afford to miss. From landing pages to ad testing, marketing mastery to Big Data, expect actionable information and exceptional takeaways.
Perfecting Landing Pages
Landing pages are a critical part of every marketer’s toolbox. In order to create highly effective landing pages, marketers must understand the 10 key elements in the anatomy of a landing page and the role they play as part of a greater conversion optimization framework. Bryan will teach you all about the anatomy of a landing page, a landing page framework and review the tools available
Ad-Testing in a Multi-Device World
Your ad testing strategies should grow more complex as your accounts mature and more variables, such as devices, enter into the equations. You will learn how to create, test, and optimize your ads across various devices. This information can be used for accounts of any size to ensure that your marketing continues to improve through proper ad testing.
The Race to Marketing Mastery
Recent Books like “Outliers” and “Talent is Overrated” have described a 10,000 hour path of deliberate practice before mastery can be achieved in any field. We will spend one of those hours expanding on the 3×3 framework from last year’s Hero Conf to show how it is actually a pattern of patterns. Together we can refine of our advertising skills faster than our competitors and win the race to marketing mastery.
Heroic PPC Techniques for Marketers and Data Geeks
Technology is changing the way users interact and data is changing how marketers make decisions. In today’s digital age marketers need to re-think how they’re segmenting customers and actually using “big data”. Hear techniques, identify unique patterns, predict the future and walk away with tools to make smarter decisions tomorrow.
Learn more about the Hero Conf 2014 schedule.
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The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
LinkedIn Ads: How Videos are Performing
LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.
Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
Is AI the Secret to Google Ads Success?
Stay in the running with your competitors on Google Ads, but don't stop there! Conquer them!
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