PPC Hero Blog Series

We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand.

The Dynamic Series (September 2013)

Making the Most of Google Analytics with PPC (August 2013)

PPC Hero’s Time Saving Tips (July 2013)

A Deep Dive Into Comparison Shopping Engines (CSEs)

How We’ve Changed Our Mind About PPC Lately (June 2013)

Growing Your Account the Smart Way (May 2013)

Spring Cleaning (April 2013)

Advanced Back to Basics (March 2013)

Starting PPC For eCommerce Sites: A Beginner’s Handbook

Responding to the Big Changes in PPC (February 2013)

New Testing for the New Year (January 2013)

The Biggest Thing in My PPC Year (December 2012)

Holiday PPC (November 2012)

Numbers You Can’t Trust in PPC (October 2012)

Excel Strategies and Tips (September 2012)

Conversion Rate Optimization and Landing Pages (August 2012)

Automation in PPC (July 2012)

Mobile PPC (June 2012)

PPC Blog Series

The Case For Time Flexible PPC Budgets

When budgets are time flexible, the client's bottom line is more than likely to be positively impacted. I've noticed four specific areas where this setup is tremendously beneficial: flexibility With Inconsistent Seasonality, End of Month Opportunity, Capilization on Unexpected Traffic Changes, More Room for Error

Guide To Google Ads Performance Planner

The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with caution.

State of Paid Social Survey Closes Friday, May 17th

Early reporting shows that Quora and Instagram are the favorites as the Rising Stars in social platforms, with Quora inching ahead by barely 1% of the submissions. Which platform do you think is the rising star? Lend your voice and help establish benchmarks and trends...

x

Enter your email address below.