We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand.
The Dynamic Series (September 2013)
Making the Most of Google Analytics with PPC (August 2013)
PPC Hero’s Time Saving Tips (July 2013)
A Deep Dive Into Comparison Shopping Engines (CSEs)
How We’ve Changed Our Mind About PPC Lately (June 2013)
Growing Your Account the Smart Way (May 2013)
Spring Cleaning (April 2013)
Advanced Back to Basics (March 2013)
Starting PPC For eCommerce Sites: A Beginner’s Handbook
Responding to the Big Changes in PPC (February 2013)
New Testing for the New Year (January 2013)
The Biggest Thing in My PPC Year (December 2012)
Holiday PPC (November 2012)
Numbers You Can’t Trust in PPC (October 2012)
Excel Strategies and Tips (September 2012)
Conversion Rate Optimization and Landing Pages (August 2012)
Automation in PPC (July 2012)
Mobile PPC (June 2012)
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When budgets are time flexible, the client's bottom line is more than likely to be positively impacted. I've noticed four specific areas where this setup is tremendously beneficial: flexibility With Inconsistent Seasonality, End of Month Opportunity, Capilization on Unexpected Traffic Changes, More Room for Error
Did you miss Google Marketing Live? Join us for an expert recap.
This article goes over the very basics of getting started advertising with Google Ads for someone with little to no experience.
8 new jobs have been posted to PPC Hero’s Job Board, including new positions open at SearchBloom, 33 Mile Radius, Rider University, Booster Box, Helium 10 and HomeX.
The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with caution.
It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are worth your consideration.
Early reporting shows that Quora and Instagram are the favorites as the Rising Stars in social platforms, with Quora inching ahead by barely 1% of the submissions. Which platform do you think is the rising star? Lend your voice and help establish benchmarks and trends...
Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. Learn how you can use this new tool to optimize your sponsored brand ads to your advantage.
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