PPC Hero Blog Series

We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand.

The Dynamic Series (September 2013)

Making the Most of Google Analytics with PPC (August 2013)

PPC Hero’s Time Saving Tips (July 2013)

A Deep Dive Into Comparison Shopping Engines (CSEs)

How We’ve Changed Our Mind About PPC Lately (June 2013)

Growing Your Account the Smart Way (May 2013)

Spring Cleaning (April 2013)

Advanced Back to Basics (March 2013)

Starting PPC For eCommerce Sites: A Beginner’s Handbook

Responding to the Big Changes in PPC (February 2013)

New Testing for the New Year (January 2013)

The Biggest Thing in My PPC Year (December 2012)

Holiday PPC (November 2012)

Numbers You Can’t Trust in PPC (October 2012)

Excel Strategies and Tips (September 2012)

Conversion Rate Optimization and Landing Pages (August 2012)

Automation in PPC (July 2012)

Mobile PPC (June 2012)

PPC Blog Series

Troubleshooting Lookup Functions in Excel

It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.