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We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand.
The Dynamic Series (September 2013)
Making the Most of Google Analytics with PPC (August 2013)
PPC Hero’s Time Saving Tips (July 2013)
A Deep Dive Into Comparison Shopping Engines (CSEs)
How We’ve Changed Our Mind About PPC Lately (June 2013)
Growing Your Account the Smart Way (May 2013)
Spring Cleaning (April 2013)
Advanced Back to Basics (March 2013)
Starting PPC For eCommerce Sites: A Beginner’s Handbook
Responding to the Big Changes in PPC (February 2013)
New Testing for the New Year (January 2013)
The Biggest Thing in My PPC Year (December 2012)
Holiday PPC (November 2012)
Numbers You Can’t Trust in PPC (October 2012)
Excel Strategies and Tips (September 2012)
Conversion Rate Optimization and Landing Pages (August 2012)
Automation in PPC (July 2012)
Mobile PPC (June 2012)
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These tips will help you solve a common mistake seen in search accounts: a low number of audiences applied, and often only applying high-performance audiences.
The average conversion rate of Facebook ads is 9.21. If your conversion rate is lower than 10%, it's time to start focusing on improving it with these 5 tips.
Struggling to improve your conversion rate on limited funds? Read how to increase e-commerce conversions on a shoestring budget to watch your business grow.
Facebook Dynamic Ads can make a massive difference to your online sales, but getting your head around it can be tricky without the right information. This blog lays out the basics in more detail, giving you the groundwork necessary to achieving those greater profits online.
SEO and PPC are the two blocks each website marketing mode should have. If you are dreaming to increase eCommerce sales, combining them is the best technique.
YouTube remains a strong platform and the lead form extensions make it all the more accessible. These are the exciting results of my recent lead form test.
Don’t be blinded by the ad strength, focus on the performance! A higher ad strength doesn’t mean: better CTR, better conversion rate or better quality score.
Now is a prime opportunity for travel brands to expand top-of-funnel acquisitions with Discovery Campaigns, Brand Awareness Campaigns, and Lead Forms.
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