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Welcome to PPC Hero Handbooks. PPC Handbooks are a way for advertisers to learn more about a niche topic among the PPC world. Currently, we have two very popular handbooks for you to read. One is the Google Quality Score Handbook which talks about do’s and don’ts and best practices to achieve the best Google quality score possible. The other is the Yahoo Panama handbook. It discusses all the new features and best practices of the new Yahoo Panama interface. Be sure to keep checking back, as we’ll add more handbooks in the future!
Google Quality Score Handbook
A thorough handbook for the AdWords Quality Score.
View HTML version of the handbook
Yahoo Panama Handbook
A user’s guide to Yahoo!’s new Search Marketing interface.
View HTML version of the handbook
Download the handbook now!
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Google Ads constantly rolls out new features and updates and it's up to marketers to keep up. Learn how to use the five latest features in 2022.
Learn how to perform voice search optimization for your content and improve its discoverability to those searching with their voice.
The B2B world is competitive, so targeting people who will benefit from your service or product is paramount. Learn to identify your target market today.
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Consistent messaging on social media can highlight your values and build trust in your brand — a winning strategy for your reach and conversions. Read on to learn how.
Statistics are important for every area of digital marketing. Read on to discover how they can help you plan strategies that boost business growth.
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