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PPC Management Handbooks

Welcome to PPC Hero Handbooks. PPC Handbooks are a way for advertisers to learn more about a niche topic among the PPC world. Currently, we have two very popular handbooks for you to read. One is the Google Quality Score Handbook which talks about do’s and don’ts and best practices to achieve the best Google quality score possible. The other is the Yahoo Panama handbook. It discusses all the new features and best practices of the new Yahoo Panama interface. Be sure to keep checking back, as we’ll add more handbooks in the future!

Google Quality Score Handbook
A thorough handbook for the AdWords Quality Score.
View HTML version of the handbook

Yahoo Panama Handbook
A user’s guide to Yahoo!’s new Search Marketing interface.
View HTML version of the handbook
Download the handbook now!

Retail Media Is Paid Search, Right?

Retail Media is Paid Search, right? Elizabeth Marsten dives into that question here, with more details to come in her upcoming Hero Conf 2022 session.

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