February 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms.
Recommended Posts
Welcome to PPC Hero’s Recommended Posts! Our mission is to educate and inform our readers on the ever-changing world of Pay-Per-Click management. The posts you see below are our “Greatest Hits” thus far. We love all of our posts equally, but we feel that these special ones are our most helpful, original and thought-provoking. This list will be updated as we continue to top ourselves and help our readers achieve greater success with their PPC campaigns!
- 6 ways to Increase Your Traffic
- AdWords Quality Score Survey Results Are In
- Top 6 Settings to Check When Starting a New Adwords Account
- How to Improve your AdWords quality Score
- Top Optimize or Not To Optimize
- The Top 3 Challenges Facing the PPC Industry
- What to Learn from Your Competition
- Peeling Back the Layers of Google’s Pay-Per-Action Beta Test
- 7 Reasons Wht Retailers Should Advertise with Shopzilla.com
- Cross-Channel Tracking Explained
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How To Get More Out Of Excel Solver
Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models and how to automate the process.
Simplified Checkouts and Handheld Campaigns: How Marketers Are Addressing T...
Although eCommerce rates are demonstrating growth across both desktop and mobile, any expected rise in sales hasn’t followed suit.
Cookieless Marketing: How Account Directors Can Be Part of the Solution
Data has long been the backbone of digital marketing. As an account director, you should be measuring performance in some way or another and proving your worth.
How To Use Facebook Messenger Ads To Grow Your Network
In the age of social media, internet users are shifting their attention to messengers. This provides a new horizon for ads targeting customers directly.
4 Best YouTube Retargeting Strategies that Work in 2021
90% of people discover new products and brands on YouTube. It's the 2nd largest social network with over 2 billion users and 1 billion hours of daily viewing.
How To Be Successful While Onboarding Virtually: New Hires, Human Resources...
After almost a year, the world is still trying to get used to onboarding virtually and making new hires feel well trained and welcomed, even from miles away.
20+ Sessions To Boost Your PPC Insights
We have created a program that gathers 20+ industry experts who will share with you the latest trends in paid media, plus impactful networking sessions with peers to get refreshing insights.