Investing in Brand Campaigns? Post-Click Experience is Key
In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click.
Recommended Posts
Welcome to PPC Hero’s Recommended Posts! Our mission is to educate and inform our readers on the ever-changing world of Pay-Per-Click management. The posts you see below are our “Greatest Hits” thus far. We love all of our posts equally, but we feel that these special ones are our most helpful, original and thought-provoking. This list will be updated as we continue to top ourselves and help our readers achieve greater success with their PPC campaigns!
- 6 ways to Increase Your Traffic
- AdWords Quality Score Survey Results Are In
- Top 6 Settings to Check When Starting a New Adwords Account
- How to Improve your AdWords quality Score
- Top Optimize or Not To Optimize
- The Top 3 Challenges Facing the PPC Industry
- What to Learn from Your Competition
- Peeling Back the Layers of Google’s Pay-Per-Action Beta Test
- 7 Reasons Wht Retailers Should Advertise with Shopzilla.com
- Cross-Channel Tracking Explained
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Video-Marketing: Connecting & Conversion with The Future Consumer + 40 more...
We've done the work to bring you the best, most actionable content in the paid media industry, and we're excited to debut new sessions we know you'll love at Hero Conf.
Facebook Relevance Score: One Metric Becomes 3
Facebook recently revamped the relevance score metric into three new metrics. Learn more about this change and how it helps you.
YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started...
A new form of advertising on YouTube is on the horizon! Lead Form Ads are coming! Learn from our initial testing missteps and save yourself time and energy.
Sticky Notes, To-Do Lists, Status Docs – Oh my!
In the world of PPC, you have to be organized in some way, shape, or form. In this post, I’m going to walk through the art of status docs, stick notes, and to-do lists.
Turn Your PPC To-Do List Into a Digital Strategy
Finding the time to work on a strategy with an ever growing task list is a day to day struggle for the digital marketer. This challenge becomes even more relevant in paid search where many of our levers are tactically based. In many ways the...