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Welcome to PPC Hero’s Recommended Posts! Our mission is to educate and inform our readers on the ever-changing world of Pay-Per-Click management. The posts you see below are our “Greatest Hits” thus far. We love all of our posts equally, but we feel that these special ones are our most helpful, original and thought-provoking. This list will be updated as we continue to top ourselves and help our readers achieve greater success with their PPC campaigns!
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Wanting to know how to improve your conversion rate to make the most out of your online traffic? Here is how to optimize your website for higher conversion.
From bots to click farms, fraudsters use a variety of vehicles to perform click fraud. Discover the five main types of click fraud affecting PPC campaigns.
Set up your agency’s own PPC data warehouse for cross-channel reporting and push optimization changes back to the ad networks.
In today’s digital world we continue to evolve into more automation and smart bidding. Here are the results of a keyword match type consolidation test.
Attribution modeling helps you analyze which touchpoints result in a conversion. Read this article to find out which channel matters most to your business.
A consumer approach means putting yourself in the shoes of your target audience. Understanding your customer’s mindset is key to creating impactful campaigns.
This article outlines the process to attribute Adobe’s post-click data to Google’s pre-click data for optimizing audience bid adjustments.
This post covers how to set up an automated process for offline conversion tracking, assigning the right values to these, and using them to optimize performance.
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