Reminiscing on Hero Conf 2012

Hanapin Marketing and PPC Hero held our first annual paid search-only conference, Hero Conf, last week in Indianapolis. Being our first event, we weren’t sure what to expect. However, we couldn’t have been more thrilled! The speakers provided nothing but relevant and exciting PPC content, our sponsors were always accessible, and best of all we finally had a chance to network with other paid search marketers in person! (That awkward moment when you know everything about someone and recognize them from their Twitter avatar, but you’ve never met…)

For those of you who weren’t following #HeroConf on Twitter, here are some of our favorite comments from the event:

“I’ve been torn between sessions all day: amazing and relevant content. Couldn’t be happier.”

“Awesome conference. Awesome people. Awesome time. Already looking forward to next year.”

“Mad at myself for not getting someone from the team to #HeroConf. That is a powerhouse PPC panel!”

Super impressed with #HeroConf so far. Great presentations and convos. Friendly community vibe. Cheers to @pateast and co.”

“So much PPC goodness at #HeroConf! Congrats to @ppchero- your hard work is paying off!”

“One of the deepest sessions I’ve ever been to. Well done #HeroConf!”

“#HeroConf = best conference for PPC! Loved meeting so many of you in person…Looking forward to next year!”

“So far, more impressed with #HeroConf than SES

If you’d like to check out some of the photos from the event, visit to view the slideshow.

And finally, we were able to announce our 2013 Hero Conf location – Austin, TX! We have big plans for 2013, so make sure to say tuned for updates!

Thank you to everyone who made Hero Conf a success, and we hope to see you all next April!

New Sessions. New Networking. An All New Experience.

When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It's our most powerful tool in creating an event we believe helps our industry thrive. And we've used that information to build our...