Rookie or Veteran – PPC Basics Every Advertiser Should Know & Use

Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you’re are a beginner PPC’er who hasn’t started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up and running, but could use some additional management tips, we are here for you. Get ready for back to basics: PPC Style!

Friday: 20 Pay per Click Definitions Every Advertiser Should Know

Monday: Learn the Pros & Cons of Each Paid Search Platform

Tuesday: Learn How to Build a Killer Keyword List

Wednesday: A How-To Guide for Writing Benefit-Focused Ad Texts

Thursday: Increase Conversion Rates with Keyword, Ad Text and Landing Page Synchronicity

Friday: You Don’t Have to Be a Google Engineer to Analyze & Utilize PPC Reports

New Paid Social Insights to Maximize Your ROAS

In this webinar panel discussion, Hootsuite’s Ryan Ginsberg, AdStage’s JD Prater, and Hanapin’s Steve Burnett will team up to walk you through all the new and exciting changes in social and offer opinions and strategies to use them for your benefit.

Amazon Updates AMS Reporting Abilities

Amazon has updated the Amazon Marketing Services (AMS) reporting abilities and insights. With the new reporting abilities, high-level account data is easily accessible and custom date ranges can be selected as well. There are also several new marketing reports that can be downloaded for more...