Rookie or Veteran – PPC Basics Every Advertiser Should Know & Use

Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you’re are a beginner PPC’er who hasn’t started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up and running, but could use some additional management tips, we are here for you. Get ready for back to basics: PPC Style!

Friday: 20 Pay per Click Definitions Every Advertiser Should Know

Monday: Learn the Pros & Cons of Each Paid Search Platform

Tuesday: Learn How to Build a Killer Keyword List

Wednesday: A How-To Guide for Writing Benefit-Focused Ad Texts

Thursday: Increase Conversion Rates with Keyword, Ad Text and Landing Page Synchronicity

Friday: You Don’t Have to Be a Google Engineer to Analyze & Utilize PPC Reports

9 New Jobs Posted on the PPC Hero Job Board

New jobs have been posted to PPC Hero's Job Board, including new positions open at Go Local Interactive, Workshop Digital, Brand Value Accelerator, Hanapin Marketing, SG Services, FindLaw, Rakuten Marketing, and Dyad.

Top-Rated Speakers Return: Hero Conf Austin

Each year for Hero Conf we invite the top 10 highest rated speakers to return to the next conference. It is one way we make sure we are giving our attendees the type of content that they want. Here’s the top 10 lineup for this...

The PPC Account Audit Guide

An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical.

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