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Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you’re are a beginner PPC’er who hasn’t started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up and running, but could use some additional management tips, we are here for you. Get ready for back to basics: PPC Style!
Friday: 20 Pay per Click Definitions Every Advertiser Should Know
Monday: Learn the Pros & Cons of Each Paid Search Platform
Tuesday: Learn How to Build a Killer Keyword List
Wednesday: A How-To Guide for Writing Benefit-Focused Ad Texts
Thursday: Increase Conversion Rates with Keyword, Ad Text and Landing Page Synchronicity
Friday: You Don’t Have to Be a Google Engineer to Analyze & Utilize PPC Reports
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Companies around the world geotarget their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Find out how to successfully implement geotargeting within your PPC strategy.
Competitor monitoring is an important way of keeping your eye on the ball and making sure you're not missing any tricks and losing ground to your rivals. Here are seven ways to stay ahead of the game.
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