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Rookie or Veteran – PPC Basics Every Advertiser Should Know & Use

Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you’re are a beginner PPC’er who hasn’t started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up and running, but could use some additional management tips, we are here for you. Get ready for back to basics: PPC Style!

Friday: 20 Pay per Click Definitions Every Advertiser Should Know

Monday: Learn the Pros & Cons of Each Paid Search Platform

Tuesday: Learn How to Build a Killer Keyword List

Wednesday: A How-To Guide for Writing Benefit-Focused Ad Texts

Thursday: Increase Conversion Rates with Keyword, Ad Text and Landing Page Synchronicity

Friday: You Don’t Have to Be a Google Engineer to Analyze & Utilize PPC Reports

Facebook Dynamic Ads: Your Complete Guide

Facebook Dynamic Ads can make a massive difference to your online sales, but getting your head around it can be tricky without the right information. This blog lays out the basics in more detail, giving you the groundwork necessary to achieving those greater profits online.

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