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Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you’re are a beginner PPC’er who hasn’t started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up and running, but could use some additional management tips, we are here for you. Get ready for back to basics: PPC Style!
Friday: 20 Pay per Click Definitions Every Advertiser Should Know
Monday: Learn the Pros & Cons of Each Paid Search Platform
Tuesday: Learn How to Build a Killer Keyword List
Wednesday: A How-To Guide for Writing Benefit-Focused Ad Texts
Thursday: Increase Conversion Rates with Keyword, Ad Text and Landing Page Synchronicity
Friday: You Don’t Have to Be a Google Engineer to Analyze & Utilize PPC Reports
Browse By Category
Optimizing your site for mobile users is crucial for boosting your conversion rate. But how? Click to explore our top 4 ways to drive conversions via mobile.
Google Ads constantly rolls out new features and updates and it's up to marketers to keep up. Learn how to use the five latest features in 2022.
Learn how to perform voice search optimization for your content and improve its discoverability to those searching with their voice.
The B2B world is competitive, so targeting people who will benefit from your service or product is paramount. Learn to identify your target market today.
What is reactive marketing and why bother with it? Read this complete guide and learn why and how to apply a reactive marketing strategy to your brand.
Consistent messaging on social media can highlight your values and build trust in your brand — a winning strategy for your reach and conversions. Read on to learn how.
Statistics are important for every area of digital marketing. Read on to discover how they can help you plan strategies that boost business growth.
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