Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you’re are a beginner PPC’er who hasn’t started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up and running, but could use some additional management tips, we are here for you. Get ready for back to basics: PPC Style!
Friday: 20 Pay per Click Definitions Every Advertiser Should Know
Monday: Learn the Pros & Cons of Each Paid Search Platform
Tuesday: Learn How to Build a Killer Keyword List
Wednesday: A How-To Guide for Writing Benefit-Focused Ad Texts
Thursday: Increase Conversion Rates with Keyword, Ad Text and Landing Page Synchronicity
Friday: You Don’t Have to Be a Google Engineer to Analyze & Utilize PPC Reports