Social media is a core part of most brands' marketing strategies today. With billions of active users across platforms like Facebook, Instagram, TikTok, and more, social media offers endless opportunities to connect with customers. However, succeeding with social media requires much more than creating posts or buying ads. To truly maximize value, brands need to master social … [Read more...] about 11 Tips for Effective Social Media Data Collection and Analysis
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Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years
When I joined Hootsuite & AdEspresso as a Facebook and LinkedIn ads expert back in 2016, I already had about 6 years of experience running Facebook ads. My journey started before Facebook even had a conversion pixel! Despite that, I learned fresh, invaluable insights from all the ad account audits I ever conducted. At the time of writing, I've conducted over 912 Facebook … [Read more...] about Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years
The YouTube Algorithm: How Does it Work and How Can You Use it to Your Advantage in Video Advertising
The older generations with their dial-up and floppy disks have shifted to digital natives, hopping from one social media platform to the next. Consumer choices are abundant, but trust and attention spans are lower than ever. Consumers just don’t consume information the way they once did. If you want to connect with them as a brand, it’s important to know how to capture their … [Read more...] about The YouTube Algorithm: How Does it Work and How Can You Use it to Your Advantage in Video Advertising
How to Achieve a Balance Between Your PPC and SEO
Digital marketing has become central to building a brand that delivers bottom-line results. However, as digital marketing techniques rapidly evolve, it is easy to become overwhelmed by the variety of approaches to attracting customers online. There's one question many business owners frequently grapple with. Should they be allocating their marketing budget to PPC or SEO? In … [Read more...] about How to Achieve a Balance Between Your PPC and SEO
What Is Reactive Marketing and How to Apply It to Your Brand
What’s reactive marketing and why so much buzz around it? Let's dive into why businesses apply reactive marketing strategies and why your company may be left behind by competitors without one. We’ll also arm you with clear-cut instructions and relevant examples on how to apply reactive marketing to your brand to maximize your business performance. Reactive Marketing: What … [Read more...] about What Is Reactive Marketing and How to Apply It to Your Brand
Five Ways AI Can Improve Copywriting and PPC Performance
As AI begins to shape the landscape of digital marketing, content managers, copywriters, and digital marketers are starting to explore its potential applications for copywriting. It's been predicted that AI would take over a lot of the grunt work associated with creating and managing content - from doing basic research to developing detailed editorial calendars. Others … [Read more...] about Five Ways AI Can Improve Copywriting and PPC Performance
5 Crucial Considerations for YouTube Advertising in 2024
With users and daily views in the billions, YouTube is a video platform to rival any streaming service. This also makes it one of Google’s most lucrative sources of ad inventory. YouTube advertising recorded $8.66 billion in revenue in just the second quarter of 2024. Businesses look at numbers like that and see potential customers, but is the juice really worth the squeeze? … [Read more...] about 5 Crucial Considerations for YouTube Advertising in 2024
Digital ad regulators clamping down on high risk industries but should the platforms do more?
It should go without saying that if you're in the business of promoting "certain types of products", you need to be extra careful. Not sure what we mean? Count yourself lucky. We're referring to any of those consumer or business products which fall under the banner of high risk industries. High risk industries are those exposed to "more operational, regulatory, and … [Read more...] about Digital ad regulators clamping down on high risk industries but should the platforms do more?
6 Retargeting Strategies to Boost Your Campaigns
Retargeting capitalizes on the principle that not every visitor who encounters your brand or product will convert on their first visit. By re-engaging users who have previously interacted with your site or ads, retargeting helps bridge the gap between initial interest and final conversion. This retargeting strategy is not just about keeping your brand top-of-mind but about … [Read more...] about 6 Retargeting Strategies to Boost Your Campaigns
Leveraging Customer Match for Enhanced Paid Search Campaigns: A Guide for Experienced Advertisers
As the digital advertising landscape shifts towards a cookieless future, harnessing the power of first-party data becomes increasingly crucial. Google's Customer Match provides a robust solution for paid search advertisers to scale reach and engagement with both new and existing customers. Here’s how you can optimize your campaigns using Customer Match to stay ahead in this … [Read more...] about Leveraging Customer Match for Enhanced Paid Search Campaigns: A Guide for Experienced Advertisers
Digital Marketing Attribution Demystified: Can It Be Simple?
Digital marketing attribution models help businesses determine which particular interaction with a customer has led to a desired result. That could be a web page visit, sign-up, purchase, or other. Accurate attribution measurement is essential for marketing efficiency and the company's financial health. Proper lead attribution helps with budgeting and eliminates money … [Read more...] about Digital Marketing Attribution Demystified: Can It Be Simple?
From Keywords to Conversations: Unveiling the Shift in Advertising
Marketing professionals, especially those specialising in PPC, are navigating an evolving landscape. As we move through 2024, several challenges shape our strategies and tactics: declining search keyword performance, rising media costs, and fewer branded searches, to name a few. Historically, we've managed paid campaigns in ways that matched the capabilities of the … [Read more...] about From Keywords to Conversations: Unveiling the Shift in Advertising
