Entering into an industry you don’t have too much experience in can seem intimidating and almost impossible to someone starting out. At least that’s what was running through my mind before getting my first digital marketing position. Before starting as a Paid Media Specialist at Brainlabs in the latter half of 2020, I was working in the hospitality industry and hopping … [Read more...] about A Letter to New Digital Marketers
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The New Wave of Digital Marketing in the Post-Pandemic World
No one could’ve predicted how the pandemic would turn things upside down and lead to a change in customer behavior. This shift is hardly surprising — people have started spending more time on the internet than ever before. Shopping, gaming, and other forms of entertainment have become consumers’ go-to activities and businesses have had to adapt to the new normal. What … [Read more...] about The New Wave of Digital Marketing in the Post-Pandemic World
Finding Your Audience in a “Cookie-less” World
The future of targeted marketing without cookies is here, and cookie-less platforms are only going to become more and more prevalent. Apple’s Safari was the first mainstream browser to block third-party cookies as a default in 2020, and as a result, Google announced shortly after that they will follow suit on Chrome in 2022. With the two main browsers blocking third-party … [Read more...] about Finding Your Audience in a “Cookie-less” World
What a Post-Pandemic Marketing Strategy Should Look Like
In early 2020, non-essential vendors and workplaces closed their doors, events became virtual, and e-commerce boomed. Now, as the world continues its journey towards looking more like it was 15 months ago, marketers again need to think strategically about their next move. While the future can’t be predicted as such, we can use previous learnings and follow current trends … [Read more...] about What a Post-Pandemic Marketing Strategy Should Look Like
What You Need To Learn About Attribution Models To Focus On The Right Channel
Marketers have many channels at their disposal. The key to generating conversions should be choosing the right marketing channel and focusing on it, right? Well, yes and no. The reality is that conversions often take place only after consumers interact with multiple channels. Someone might visit your blog, leave without converting, then come back a week later. They … [Read more...] about What You Need To Learn About Attribution Models To Focus On The Right Channel
Amazon PPC Management: How To Get The Best On Budget
Amazon is one of the largest digital marketplaces for online retailers in the world. This platform also offers marketing and advertising services for both vendors and sellers. Amazon advertising services might be exactly the right thing that meets your brand’s needs due to its vast audience and experience. Amazon Advertising offers the PPC (pay-per-click) model that is … [Read more...] about Amazon PPC Management: How To Get The Best On Budget
Optimizing Facebook Creatives for iOS 14
With Apple all set to change user settings on its iOS devices in the name of privacy, it has put Facebook in a kind of dilemma. The new privacy settings are likely to put a dent in Facebook’s mobile advertising and it will greatly impact the advertisers who rely on their ads for marketing their products and services. Ever since Apple announced that they are going to change the … [Read more...] about Optimizing Facebook Creatives for iOS 14
6 Backlinking Strategies to Boost Your Traffic and Domain Authority in 2021
80% of SEO professionals agree that link-building is a highly effective tactic to include in your marketing strategy. That said, if you’re unsure which backlinking strategies work, you’ll find it challenging to accrue high-quality backlinks. Luckily, you can use several different strategies in tandem, which will net backlinks and boost brand awareness. Read on to learn … [Read more...] about 6 Backlinking Strategies to Boost Your Traffic and Domain Authority in 2021
How to Decrease Landing Page Bounce Rate & Capture More Email Addresses
Bounce rate. It’s one of the metrics you must keep tabs on as you run your digital marketing campaigns. And if you’re running a lead generation campaign, your landing page bounce rate is one of the most important metrics to track. That’s because if your bounce rate is high, you won’t capture as many email addresses as you should. That’s why you must know how to … [Read more...] about How to Decrease Landing Page Bounce Rate & Capture More Email Addresses
Adobe Media Optimizer Set Up for Beginners
Learning a new platform can be intimidating for even the most experienced digital marketer. I have a client that uses Adobe Experience Cloud, which is a host of different marketing platforms ranging from bid management, audience management & creation, to direct media buys. As I learned the new platform, there were a few need-to-knows that are important to have when … [Read more...] about Adobe Media Optimizer Set Up for Beginners
11 Amazing LinkedIn Features You Must Use in 2021
Even though LinkedIn may not be considered one of the biggest social media networks, it is undoubtedly one of the most important ones. That is especially true for business and social media marketers, and job seekers in both B2B and B2C segments. In fact, in 2021, LinkedIn is constantly incorporated in the social media marketing plans and business marketing strategies of … [Read more...] about 11 Amazing LinkedIn Features You Must Use in 2021
The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems
Facebook is one of the two advertising giants globally, with a significant share of all digital advertising budgets and complete control over social ads. Using Facebook ads, marketers activate their ads on Facebook, Instagram, Messenger, and WhatsApp. Facebook's advertising system has become very sophisticated over the past year and now offers advertisers a more … [Read more...] about The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems
