We all know organization is a necessary skill when managing campaigns across different channels with various objectives, but do you have an efficient system in place? If you’re new to digital marketing, here are 6 quick organizational tips to follow. If you’re looking for how to keep yourself and your team organized despite a multitude of deadlines, below is a list of … [Read more...] about 4 Organizational Tools For Managing Digital Marketing Teams
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The Travel Industry Landscape in 2020: How PPC Strategy Evolves
May of 2020 brought a surge in travel searches, forcing the travel industry to reevaluate going dark, or staying dark, as the pandemic raged on. As I wrote in my blog, Travel Searches Are Surging: Time To Relaunch PPC in May, a mixture of restlessness, hope, and business needs led to an increase in travel-related searches over the month of April. As the pandemic has continued, … [Read more...] about The Travel Industry Landscape in 2020: How PPC Strategy Evolves
How to Validate Marketing Tags and Pixels
Introduction Proper web tracking and measurement are vital to advertising. Accurate data helps optimize and report on campaign performance. The technical details can become overwhelming and seem like too much to handle. You may be tempted to sit back and hope that tracking comes through correctly rather than proactively checking it. In this article, we will cover how to … [Read more...] about How to Validate Marketing Tags and Pixels
How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
Conversion Action Sets are one of the greatest in the evolution of Google products, and I’m surprised at the seeming lack of adoption across the industry. For this lover of B2B Marketing, my client’s funnels have never looked better and it’s because I can tightly control what lead types I want to generate from campaigns and I can control the cost through automated … [Read more...] about How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
3 Areas Of Digital Advertising That Are STILL Problematic
My passion for digital advertising comes from one particular item: data. The amount of information that we have the opportunity to look through and analyze is astonishing. From basic metrics like impressions and clicks to more intriguing insights such as website navigation paths or adds to cart, everything seems to be in place for complex questions and problems to be tackled … [Read more...] about 3 Areas Of Digital Advertising That Are STILL Problematic
Data Studio Tips Part 1: Beginner
Welcome to Part 1 of our favorite Data Studio tips! Google’s Data Studio is a great tool for visualization and reporting, but it comes with its own learning curve. Below are 3 beginner tips that will make your Data Studio life a lot easier. Learn How to Manage Data Sources Data sources are the foundation from which Data Studio can work its magic. Without an … [Read more...] about Data Studio Tips Part 1: Beginner
Why You Should Take Connected TV Seriously
In the last few months, we have seen a massive shift in consumer behavior, primarily driven by the COVID-19 pandemic. We have also seen a leap in the evolution of how streaming services and connected tv advertising has been able to provide brands with a new avenue for growth. Many advertisers were forced to throw out their 2020 playbook and pivot their entire strategy … [Read more...] about Why You Should Take Connected TV Seriously
An Introduction To Landing Page Analysis
When it comes to PPC, people are focused on the ads, the creative, and the targeting to determine whether or not users will interact with their brand. While these things do play a big role in user interaction, one important aspect is still missing in this equation: landing pages. Landing pages play a huge role in getting users to convert. If conversions are important to your … [Read more...] about An Introduction To Landing Page Analysis
How To Increase Facebook Traffic Without Sacrificing Revenue
You may have heard this question before: “How can I get more for less?” or perhaps some variation like “How can I increase traffic for the same budget?” or “Why can’t I scale my Facebook campaigns efficiently?” Those questions are exactly what I hope to address here, so you can walk away with simple action items to boost your Facebook campaign traffic without throwing tons of … [Read more...] about How To Increase Facebook Traffic Without Sacrificing Revenue
The Makeup Of An Effective PPC Report
If you do PPC, the odds are that you probably look at a million reports a day. You might look at reports from each channel interface, competitor reports, or big picture overall performance reports. A good report allows you to aggregate all of the important data, visualize performance in an easily digestible way, and draw insights that help you determine your strategy based on … [Read more...] about The Makeup Of An Effective PPC Report
5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
You sit down to write an important report or email to a client, boss, or co-worker. After much effort, you click “send”. You’ve outlined your strategies with great detail. You’ve set expectations and made recommendations. Then, your reader comes back to you with the most disappointing response of all: “Oh, that email? I didn’t have a chance to read it.” You could … [Read more...] about 5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
Does Facebook post engagement drive sales?
Social media marketing is an interesting profession. SMM thrives with good creative, which in turn drives high engagement for the content promoted. An ad with good creative can receive plenty of engagement, as likes, comments, and even shares. While this can be a good thing for brand-oriented campaigns if your goal is conversion-oriented, this doesn't always correlate with … [Read more...] about Does Facebook post engagement drive sales?
