What is Integrated Marketing? Besides being a buzzword, like "synergy", "freemium", or "snackable". Integrated marketing is basically sending the same message via all of your marketing communications. It's about consistently portraying your brand's truth. All the time. In every communication. Integrated Marketing isn't a new concept, but it's discussed more and more due to … [Read more...] about Why You Need A Process For Integrated Marketing
Search Results for: Google Ads
Upgrade Your Data, Upgrade Your Analysis
It’s easy to hit a rut in your analysis. Problems become stale, questions feel like they will never be resolved, and there isn’t anything left to find in the data. This is where adding extra data sources or facets can help. More often than not, this will come down to your unique situation and needs. This means there is no perfect system for getting this right. Some of these … [Read more...] about Upgrade Your Data, Upgrade Your Analysis
Diagnose High CPL In PPC Search
Cost per leads (or cost per sale, cost per acquisition) is what you as an account manager are optimizing towards. You and your client have a set goal of what you think you can hit to remain profitable. You may also find yourself in a position where you are not hitting your CPL threshold and it is higher than you and your client approve. So how do you diagnose what the problem … [Read more...] about Diagnose High CPL In PPC Search
How to Use RSAs with Limited Data
RSAs, or Responsive Search Ads, are the newest ad type by Google (still in beta) to help improve relevancy and ad performance. There is hesitancy for implementation due to some lack of reporting and ability to understand what variation and how they improve performance. So, today, I’d like to share some specific ways to start testing RSAs when there is limited visibility into … [Read more...] about How to Use RSAs with Limited Data
ANNOUNCEMENT! Hero Conf London Registration Is Now Open
Hero Conf is headed back to London! Even better? The first 45 tickets are 50% off. History tells us that these won't last long, so don't wait to get yours. Directly from attendees feedback, we've confirmed the return of 2018's top-rated speakers, and our plans are coming together to give you another epic year of paid search training. After a year away, we are returning … [Read more...] about ANNOUNCEMENT! Hero Conf London Registration Is Now Open
PPC and AMP Pages
Imagine this: You’re browsing the internet on your phone, doing whatever it is you do on the internet. As you’re browsing, you find a page that catches your interest, which isn’t an easy thing to do, because attention spans! You click to navigate to the page. When you do, the page begins to load and you sit and wait, giddy with excitement over the untold knowledge that you may … [Read more...] about PPC and AMP Pages
PPC Newsflash: The End of Average Position
You may have seen Kamlyn's blog post yesterday about how Google is sunsetting average position. Don't freak out just yet. Join our experts Kelsey Hadaller and Jeff Allen on the latest episode of PPC Newsflash, happening TODAY at 2:00pm EST. We’ll sort out what this newest update means in the digital marketing world that is increasingly shifting focus from average position … [Read more...] about PPC Newsflash: The End of Average Position
How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
The decision to segment Search campaigns or ad groups by match type can be tricky. More campaigns can often mean more needed management. On the other hand, including all match types within the same ad group will result in extra campaign management time as well. Typically, segmenting match types at the ad group level is best practice, however, we recently tested going an extra … [Read more...] about How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
Excel Tips for the Time-Crunched Marketer
When you’re working with enormous amounts of data in Excel all day long, you’re constantly thinking of ways you can speed up your work without sacrificing quality. When you’re performing routine reporting and budgeting, or data analysis and data visualization, your time is valuable. Let’s spend less time and gain more results. Who’s with us? In this webinar, … [Read more...] about Excel Tips for the Time-Crunched Marketer
3 Tips for Refining YouTube Placements
While it is something often forgotten about and neglected for more important things, placements and are an important piece of making sure you’re allocating spend in the best possible way and steering clear of irrelevant or harmful surroundings. With the rollout of larger responsive Display ads on Google, we now have the ability to add YouTube videos to our Display efforts. … [Read more...] about 3 Tips for Refining YouTube Placements
How are Your Best Practices Holding Up In 2019?
Change. Change is good. Change is inevitable. Change is change. I think it’s funny how even though it’s a completely normal facet of life it can sneak up on the best of us. Lately, I’ve been reconsidering some of my best practices. Trying to take a step back and consider “is this still the best?” Today I’ll share how my experience and views have changed since I started PPC last … [Read more...] about How are Your Best Practices Holding Up In 2019?
PPC Client Account Revenue Pressures
All businesses want to make money - it is the point of business. With every initiative a business launches, it does so with the purpose to drive revenue. And every year, it hopes to drive even more revenue. Year over year growth is imperative for a business to be sustainable. As account managers, we are held accountable for revenue growth goals from digital marketing. And with … [Read more...] about PPC Client Account Revenue Pressures
