For PPC advertisers, geo-targeting and local ads are game-changers. They ensure your message lands in the right inbox at the right moment. But issues like IP inaccuracies, platform restrictions, and scant local search data can trip even the sharpest campaigns. Here is where Virtual Private Networks (VPNs) come into play. With VPNs, advertisers can navigate the web as if … [Read more...] about How Can VPNs Help PPC Advertisers with Geo-Targeting & Localized Ads?
Search Results for: Google Ads
The Power of Retargeting: How PPC Ads Can Re-Engage Potential Customers
Picture this: you visit an online store, browse a cool hoodie you love, but leave without buying it. Later, you’re scrolling on social media, and boom—there’s that same hoodie, practically calling your name! That’s retargeting in action. Retargeting is all about gently reminding people of what they’re interested in. It’s like waving at someone you know, saying, "Hey, … [Read more...] about The Power of Retargeting: How PPC Ads Can Re-Engage Potential Customers
AI-Powered Ad Copy: Writing Ads that Convert Without Losing the Human Touch
AI is redefining the landscape of Pay-Per-Click (PPC) advertising. According to Goldman Sachs, AI is expected to generate $200 billion in marketing value by 2025, making it one of the most transformative technologies in the industry. From automated bidding systems to dynamic keyword insertion, AI is optimizing every aspect of PPC advertising—including ad copy. AI-powered ad … [Read more...] about AI-Powered Ad Copy: Writing Ads that Convert Without Losing the Human Touch
Essential Strategies for Mastering Amazon Non-Endemic Ads
Discover how to effectively leverage Amazon's ad platform to reach your target audience and drive results. Amazon's exclusive beta launch for non-endemic businesses marked a game-changing opportunity for service-based companies to tap into the e-commerce giant's vast customer base. With access to Amazon's extensive user data from Prime Video, Music, Audible, and Alexa … [Read more...] about Essential Strategies for Mastering Amazon Non-Endemic Ads
Apple Search Ads: Past, Present, and Future
Every good search marketer is always looking for alternative channels to get better results for clients. Most of us tend to stick to the top two or three options — Google Ads or Meta, or perhaps we'll add LinkedIn or Microsoft into the mix. These channels are often already overly saturated, and it’s always useful to look at other options. Any alternative to the mainstream is … [Read more...] about Apple Search Ads: Past, Present, and Future
Low, Medium, High: Decoding Google Shopping Priority Settings
Google shopping priority settings (Low, Medium, High) determine how Google selects which Shopping campaign to use when the same product appears in more than one campaign. This feature is crucial for advertisers managing multiple campaigns targeting the same products but with different goals, budgets, or bidding strategies. The significance of priority settings lies in their … [Read more...] about Low, Medium, High: Decoding Google Shopping Priority Settings
9 Attributes to Deploy to Supercharge Your Google Shopping Feed
Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money on the table. Worse, it's making you less profitable than you could be. If you run paid advertising, it is a Google shopping feed world out there and we are all just living in it. Even the paid social platforms like Meta, … [Read more...] about 9 Attributes to Deploy to Supercharge Your Google Shopping Feed
Google guilty of possessing an illegal monopoly on search
A Washington D.C. judge last week found Google guilty of violating U.S. antitrust law and possessing an illegal monopoly over the search market. Over the course of the almost year-long trial, covered extensively by Stewart Dunlop for PPC Hero, the Justice Department revealed the myriad underhand methods Google has employed to enable it to become and remain the world's … [Read more...] about Google guilty of possessing an illegal monopoly on search
What I learned managing a $100M+ Paid Ads Budget at eBay
$150 million dollars can buy you a lot of things in this world. Maybe you fancy yourself a mansion in Bel Air. Maybe you prefer a private island in Thailand right next to the famous Phuket beach. Somebody, somewhere decided our team at eBay should spend that kind of money on Paid Search traffic, specifically on Product Listing Ads (PLA). While I might have preferred that … [Read more...] about What I learned managing a $100M+ Paid Ads Budget at eBay
7 Emerging Trends in TikTok Ads
Since its launch in 2020, TikTok has catapulted in popularity, boasting over 1 billion monthly users. (With some estimates at around 1.5 billion in 2024). That inevitably makes TikTok ads an attractive proposition to brands. As one of the fastest-growing social media platforms, TikTok has revolutionized how brands connect with their audiences. It distinguishes itself from … [Read more...] about 7 Emerging Trends in TikTok Ads
How to Run Effective Meta Ads for Software as a Service (Saas)
Software as a Service (SaaS) companies know the importance of running ads to get trial signups, demos, and paid subscriptions. Despite this, most of them reserve their ad budgets for LinkedIn and Google. Meta is usually an afterthought when, in fact, it should be one of the primary repositories of budget. Some top SaaS companies, like Hubspot, Stripe, and Adobe, take Meta … [Read more...] about How to Run Effective Meta Ads for Software as a Service (Saas)
Reducing Your Dependency on Google Traffic – Part II: Generative AI
In part one of this in-depth look at how marketers and brands can minimise their traffic dependency on Google search, Ann Stanley of Anicca Digital explored the opportunities offered by social search. In the second part she examines the ways in which generative AI - typically presented as a threat - can offer solutions as well. Generative AI and its impact on … [Read more...] about Reducing Your Dependency on Google Traffic – Part II: Generative AI
