When it comes to paid search there is simply no denying that Google is the big man on campus. For many clients, it represents the focal point of strategy while acting as the main driver of their digital marketing efforts. Despite this, savvy account managers do not shy away from capitalizing on the role players that compete within the search marketplace. Often times the … [Read more...] about Treat Bing Like A Special And Unique Snowflake
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No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
PPC is all about optimization. We’re constantly thinking “how can I improve performance? What are my KPIs and goals? What’s the next step?” However, there are instances where the client isn’t tracking conversions (in the traditional sense, anyway) or conversions just don’t happen all that often. In these situations, we have to get creative in how we think about performance and … [Read more...] about No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
The 4 Mobile App Campaign Types You Need To Know
In a day and age where mobile traffic continues to increase, taking advantage of all that mobile has to offer becomes more vital. It means utilizing everything from mobile specific ads to call extensions to call-only ads. However, let us go beyond taking users to your site or driving them to call but actually getting them to download your app, which could stay on their mobile … [Read more...] about The 4 Mobile App Campaign Types You Need To Know
What Is Cost-Per-Click (CPC)?
Cost-per-click, or CPC, is the cost advertisers pay per click on a paid search or social ad. For example, a click on an AdWords ad may cost $0.50. Cost-per-click is a standard metric in all paid advertising platforms, including: Google AdWords Bing Ads Facebook Ads The actual cost-per-click advertisers pay is based on a variety of factors. For example, you may set a … [Read more...] about What Is Cost-Per-Click (CPC)?
Webinar Confirmation: Unique Ways To Improve Your PPC Conversion Rates Right Now
You're All Set! You're now registered for Hanapin and Unbounce's webinar, Unique Ways To Improve Your PPC Conversion Rates Right Now. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Google To Introduce Attribution Model Options for … [Read more...] about Webinar Confirmation: Unique Ways To Improve Your PPC Conversion Rates Right Now
The Coolest AdWords Feature You Aren’t Using
Update - We've created 3 location business data templates that you can download for use in your account. Download here. What if I were to tell you that AdWords gives you the ability to customize ads at scale? And I'm not just talking about ensuring that the user search query matches the ad headline, otherwise known as Dynamic Keyword Insertion (DKI). I'm talking about the … [Read more...] about The Coolest AdWords Feature You Aren’t Using
[New Whitepaper!] 4 Tactics To Prepare Your Paid Search For Back To School Season
With summer almost upon us, now is the time to begin planning your back to school strategy. According to a Think with Google study, search interest for the “back to school” topic increased 12% from 2014 to 2015. This growth comes after search interest grew 48% from 2013 to 2014. Needless to say, more people are searching for back to school related items online, meaning you need … [Read more...] about [New Whitepaper!] 4 Tactics To Prepare Your Paid Search For Back To School Season
Don’t Be Afraid To Create Your Own Metrics To Judge Success
Return on ad spend (ROAS), cost per lead (CPL), and click-through rate (CTR) are some of the go-to metrics for clients in order to gauge paid search success. I'm sure there are more you can think of, but the majority of the statistics used to gauge success are already listed in the AdWords platform for you to visualize. What I am here to tell you is that there are other metrics … [Read more...] about Don’t Be Afraid To Create Your Own Metrics To Judge Success
How Sales Stays Informed In The Digital Marketing World
When working in the sales department for a digital marketing agency, it’s easy to focus only on sales and your day-to-day responsibilities. However, one of the most important things you must do is stay educated on industry news. Whether you have a background in marketing or not, it’s an industry that needs constant education and is rapidly changing. The basics and best … [Read more...] about How Sales Stays Informed In The Digital Marketing World
Get Your PPC Reporting Right
Reporting can be a tedious part of a client relationship. Either you spend too much time building custom reports or your client spends too much time reading between the lines. However, through considerate planning and automation, you can regain control of your calendar and reinvest that time in creating the perfect dog memes. There are a few stages to creating a … [Read more...] about Get Your PPC Reporting Right
How Micro Targeting And Micro Messaging Drives Your PPC Forward
My father was in the retail automotive industry for most of his working life. He always preached to me ‘location, location, location.’ Last week during Google’s live summit, a major focus of the presentation was the rise of local searches. My key takeaway from the rise of local based searches is that granularity is key to a successful paid search account. Providing a … [Read more...] about How Micro Targeting And Micro Messaging Drives Your PPC Forward
Calculate Your Research Online Purchase Offline (ROPO) Conversion Rate
One of the biggest challenges facing digital marketers is how to measure research online purchase offline, otherwise known as ROPO, for those who have both an e-commerce website and a physical store location. I’m sure the majority of us do it regularly. We browse numerous retailers online before heading in store to make the purchase, especially for those expensive items. At … [Read more...] about Calculate Your Research Online Purchase Offline (ROPO) Conversion Rate
