The end of November is quickly approaching, which means holiday discount hunters are becoming ever increasingly active. Despite many shoppers just beginning the process of making their list, a large portion of the population is already checking it twice. Last year nearly half of all holiday shoppers completed the majority of their shopping on or before Cyber Monday. While PPC … [Read more...] about Holiday Promotions Delivered Via Text Message
Search Results for: Google Ads
AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
One of the main ways to ensure your PPC campaigns are meeting goals is to use conversion data. As obvious as this may sound, Google hasn’t always made it easy because they report on many different flavors of “conversion” and they have changed the naming conventions and definitions a few times in the last 3 years. With their most recent change to the definition of “conversions” … [Read more...] about AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
Facebook Audience Insights: Advanced Guide To Creating Personas
How well do you know your Facebook audience? Are you capitalizing on Facebook’s insights to better understand your audience? Facebook Audience Insights is a powerful tool that combines Facebook native data and third party providers (Datalogix, Acxiom, Epsilon, BlueKai) to help marketers uncover deep insights about their audience. In this article, we'll share how to find, … [Read more...] about Facebook Audience Insights: Advanced Guide To Creating Personas
Your Chance At Making A Good Impression
By doing a quick Google search, we can see there are numerous results on best ways to make a first impression, ranging from “how to” to “how long you have.” These articles also feature on the “why." For example, “Why is it important to make a good first impression”? This article from Forbes highlights that you have seven seconds to make a good first impression. It focuses on … [Read more...] about Your Chance At Making A Good Impression
5 Things I Learned About International PPC From HeroConf London
I am currently sitting on a plane bound for Minneapolis, which simply means I look like a deformed T-Rex as I attempt to pound out an economy-seat-semi-coherent-blogpost while the memory of Hero Conf in London is fresh in my mind. This conference was Hanapin’s first overseas conference and from my perspective it was really a smashing success. A combination of top notch … [Read more...] about 5 Things I Learned About International PPC From HeroConf London
Trust-Based PPC Marketing
Do you remember Domino’s Pizza before 2009? If not, I don’t blame you. Their stock hit an all-time low in 2008, and a YouTube video showing employees doing disgusting things with the food left the company’s image at an all-time low. It was a wake-up call for the company to make a change in both product and branding. How did this move help Domino’s get back to a positive … [Read more...] about Trust-Based PPC Marketing
[New Whitepaper!] The 2015 Most Impactful Updates in the PPC World
There are hundreds of PPC updates every year across multiple platforms. Looking through all the updates that have come and gone and those that have been improved can be overwhelming. In this whitepaper, we’ll discuss some of the most impactful updates of 2015. In this Whitepaper we'll discuss: More speed and less memory drain with Bing Ads Editor version 10.9 Identify key … [Read more...] about [New Whitepaper!] The 2015 Most Impactful Updates in the PPC World
Flash Series Confirmation: How To Drive More Revenue with Bing Shopping Campaigns
You're All Set! You're now registered for our Flash Series 20-minute webinar, How To Drive More Revenue with Bing Shopping Campaigns. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Bing Shopping Campaigns Rollout in Full Shopping Campaigns: … [Read more...] about Flash Series Confirmation: How To Drive More Revenue with Bing Shopping Campaigns
8 Ridiculously Easy Tactics You Can Implement Today For Better Client Relations
As account managers, doing the actual PPC work is only part of our job. While the tactical side is imperative, we must also effectively communicate with clients in order to produce better results and mutually grow accounts. The combination of great work and stellar client relations yields happy clients. In this post, we'll look at 8 easy to implement tactics that you can employ … [Read more...] about 8 Ridiculously Easy Tactics You Can Implement Today For Better Client Relations
[Industry Report] 70% of advertisers reported increases to their PPC budgets in 2015
The cornerstone of PPC has always been search, however the overarching theme from the past few years is a sharp increase in technologies and platforms utilized by marketers to aid the performance of their overall PPC efforts. With the continued popularity of conversion rate optimization strategies, more sophisticated capabilities within search and expanded targeting in social … [Read more...] about [Industry Report] 70% of advertisers reported increases to their PPC budgets in 2015
How De-Selecting One Checkbox Completely Changed An Advertiser’s Lead Quality
Anyone who has used PPC as a channel for lead generation knows that there are two things that are always at the top of everyone’s mind – lead volume and lead quality. Without the volume, the sales team doesn’t have enough prospects to call. However, if you’re not providing quality leads, then the sales team is spending time calling prospects who aren’t truly interested in their … [Read more...] about How De-Selecting One Checkbox Completely Changed An Advertiser’s Lead Quality
AdWords Customer Match: Advertising To Your Email Database
Google recently announced the ability to target ads based upon email addresses. This feature, called Customer Match, allows you to show specific ads to searchers who are logged in with their email address in the Google, YouTube or Gmail. This strategy is useful when you have an email database and want to show highly targeted ads to leads or existing customers at specific … [Read more...] about AdWords Customer Match: Advertising To Your Email Database
