A perk of most paid search management platforms is the level of data we are able to obtain without having to go far. As an individual that has focused on a variety of marketing efforts, spanning from paid and organic to print and media, I've spent my fair share of time poking around in analytics platforms. For the past year I've had the opportunity to work with a company … [Read more...] about A 180 of Google Analytics 360
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6 Things You Didn’t Know You Could Do In Google Sheets
Google Sheets is a versatile tool for PPC marketers. Whether you’re using it build reports for your clients, analyze data, or other miscellaneous PPC tasks, getting familiar with some of the lesser known functions can be beneficial. Here are the features we’ll cover in this post: Import Sitemaps Currency Conversions Sparklines Import from other workbooks Check for … [Read more...] about 6 Things You Didn’t Know You Could Do In Google Sheets
How Often Does Google Search Match to Demographics?
Google publicly rolled out demographic targeting for search in the fall of 2016. This feature allows advertisers to segment data and adjust bids based on gender and age estimates of users. The one downside is the “undetermined segment.” This segment can make up a large proportion of the traffic. This can make some advertisers wary of the demographic information, “do we really … [Read more...] about How Often Does Google Search Match to Demographics?
5 Geocentric Tips to Invigorate Your Local PPC Ads
I've been working with local business clients for years, and I can't say that the challenges of geotargeting PPC ads haven't evolved over time. It isn't as easy as the classic David's Pizza TV Commercial, though we all wish it could be that fun (with great dance moves included.) As Google changed from "Google Places" to "Google My Business", making good use of those location … [Read more...] about 5 Geocentric Tips to Invigorate Your Local PPC Ads
Google Introduces Parallel Tracking to Speed Up Landing Pages
As we all know, the longer it takes to load a page, the lower the conversion rate will be. One of the bigger time sucks for a landing page load is the tracking redirects. The tracking loads before the page and if the tracking is loading slowly there is a much higher chance the customer bounces. This is a futuristic catch-22 where you need the tracking in place to gather … [Read more...] about Google Introduces Parallel Tracking to Speed Up Landing Pages
Faster, Easier Mobile Lead Generation with Social Lead Ads
Social ads continue to get more and more interactive for e-commerce advertisers. Facebook is hard at work, beautifying canvas and product layouts that really make product images and video content pop. Facebook introduced canvas templates for product ads this month, which may leave those of us cultivating leads or advertising in the business to business sector feeling green with … [Read more...] about Faster, Easier Mobile Lead Generation with Social Lead Ads
9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50
This post is shared with you from Stephen Kenwright, Strategy Director at Branded3, a company named Best SEO Agency at the European Search Awards in 2016. See Stephen live at Hero Conf London, 23-25 October. It seems odd that millennials get all of the marketing column inches when the over 50s have all of the cash. One such headline from 2016 read: “Millennials overtake … [Read more...] about 9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50
You Heard it Here First: The Exclusive Gmail Ads Updates for 2017
Gmail Ads is about to roll out some amazing new features on their platform this fall and you’ll get the scoop on all of them FIRST on our webinar! We’ll see features to save you time to improve efficiency and some really creative changes that you didn’t even know you needed until now! In this live webinar, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get … [Read more...] about You Heard it Here First: The Exclusive Gmail Ads Updates for 2017
Using Google Sheets as a Script Controller
Today we’re going to use Google Sheets as a control center of sorts for AdWords Scripts. The Sheets interface allows users to make adjustments via a spreadsheet rather than through the code itself. This method not only makes changes easier to implement but empowers less technical users to harness the power of scripts. In this article, we’ll cover an example use case then go … [Read more...] about Using Google Sheets as a Script Controller
How To Setup An Apple Search Ads Campaign
Since launching in October 2016, Apple Search Ads has become a huge force in the app download world. Apple Search Ads ranks directly behind Facebook and AdWords in total non-gaming app downloads. In April, Apple Search expanded into three new English speaking storefronts: United Kingdom, Australia, and New Zealand. Within a year of launching, Apple Search Ads has … [Read more...] about How To Setup An Apple Search Ads Campaign
The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
The industry continues to buzz about Google’s recent announcement to simplify ad rotation settings from four options to just two: "Optimize" and "Rotate Indefinitely". These changes are to take place later this month. You may think to yourself, "Sure, that's neat but I'll continue to rotate indefinitely. I have my A/B testing routine down pat. I've been doing it this way for … [Read more...] about The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
Leverage Google Shopping for a Blowout Holiday Season
It’s never too early to start thinking about your holiday shopping strategy. Even months before the holidays, you need to start looking at your traffic from last year, pitching budgets, and analyzing your data to make sure your performance improves this year. And, as the industry is always changing, we have some new guidelines and products to introduce to you as you prep for … [Read more...] about Leverage Google Shopping for a Blowout Holiday Season
