Upon logging into my AdWords accounts this morning, I was greeted with an alert: "Coming Soon: Improvement to the Top Ad Placement Formula." Quickly thereafter I found the official FAQ and AdWords Blog announcement to fill in the gaps. The current formula involves Quality Score and your actual CPC. Google feels that this leaves you, the advertiser, without much control over … [Read more...] about AdWords Top Ad Placement Formula Is Set for a Facelift
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PPC News Roundup for August 8, 2007
An article by Brad Geddes talks about how to minimize click fraud by blocking low quality traffic. In the article you will learn how to block your ads from showing in certain countries, how to block competitors from clicking on your ads, see which content network sites are sending you traffic, how to keep yourself from showing for keyword searches, how to block content network … [Read more...] about PPC News Roundup for August 8, 2007
4 Most Important Settings to Check in Your Microsoft adCenter Account
This is the third and final post in my series on important settings to check when setting up accounts in the "big three" PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into Microsoft's adCenter. There is a sickness infecting the search marketing community that keeps it from digging deeper into adCenter's house of wares. I … [Read more...] about 4 Most Important Settings to Check in Your Microsoft adCenter Account
PPC News Roundup for August 1, 2007
The AdWords blog announced the introduction of an automated campaign optimizer tool. According to the announcement, the tool is capable of scanning your account and pointing out problems from budgetary concerns, keyword issues (bid, match type, new keywords, etc.) and even potential ad texts. While I would still prefer to do this myself, or have a Google rep. help me out, the … [Read more...] about PPC News Roundup for August 1, 2007
Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I'll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should reiterate that this list isn't intended to be the end-all-be-all for navigating your YSM account, but an informational resource when setting up an account … [Read more...] about Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
PPC News Roundup for July 19, 2007
An article on adwords unexpected match types talks about how your ads could be coming up for completely irrelevant search terms. The cause of this is Google Adwords broad match, which is now being called by some, Google expanded broad match. They're basically stating that Googles search is too broad, even broader than we originally though. This article helps remind me that I … [Read more...] about PPC News Roundup for July 19, 2007
A Little AdWords Quality Score Sluething
Bill Slawski over at SEO by the Sea recently unearthed 3 patents filed by Google that map out the methods AdWords uses to determine the quality of an advertisement. As expected, the patents are mind-numbingly dry, but still we found them illuminating since the PPC Hero Team is constantly trying to breakdown the AdWords quality score to the most minute detail. As we are always … [Read more...] about A Little AdWords Quality Score Sluething
Two Paths to Lead Generation: Part Two – Slow & Steady
In my last post we discussed how to churn and burn: generating as many leads/conversions as possible, and sorting them out in the sales process (the chain restaurant theory). Now, we'll review the alternative approach to lead generation which does not focus on quantity, but the quality of highly-targeted, qualified leads in lesser numbers: slow and steady - the high-class night … [Read more...] about Two Paths to Lead Generation: Part Two – Slow & Steady
PPC News Roundup for July 11, 2007
Check out Marketing Pilgrims Free eBook on SEO, PPC and social media marketing advice. Be aware of your content network ads - they could be bringing in accidental clicks. Here's how to avoid them from PPC Blog UK. Search Engine Optimization tips from Search Engine Land for seasonal/one-time-only event promotion websites. We are always looking to diversify our search … [Read more...] about PPC News Roundup for July 11, 2007
Two Paths to Lead Generation: Part One – Churn & Burn
In my next two posts we will discuss two distinct approaches to lead generation. In this first post I will touch on how to generate as many leads/conversions as possible, regardless of where they fall in the hierarchy of lead quality (known as "churn and burn"). This approach to lead generation is much like how a chain restaurant operates: everyone is welcome, so please come on … [Read more...] about Two Paths to Lead Generation: Part One – Churn & Burn
Top 6 Settings to Check When Starting a New Adwords Account
You've done your keyword research, you've given thought to your ad copy and you've even scoped out your competitor's ads and position: now you're ready to set up your own PPC account and let the sparks fly. Admittedly, setting up my first PPC account was a formidable experience. As such, I'm taking it upon myself to spill the beans on the best practices for setting up accounts … [Read more...] about Top 6 Settings to Check When Starting a New Adwords Account
PPC News Roundup for July 6, 2007
Looking to diversify beyond Google, Yahoo and MSN's PPC services? Look no further. This is an enlightening piece that outlines the many pitfalls of using shopping search engines, and what they need to do to come out of the dark ages. On Steve L 's PPC blog he talks about four very important mistakes one can make when testing ad text. One small step for MSN, one … [Read more...] about PPC News Roundup for July 6, 2007
