On November 12th of this year, Google published a 160-page comprehensive guide used to train search raters at Google. This guide is by far the most complete list of instructions that Google has ever openly published outlining how websites are rated. Before we dive in, it is important to explain the purpose of this document. Google uses actual human beings, not an algorithm … [Read more...] about Google’s Search Rater Guide Shares How Google Ranks Websites
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4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
I’m amazed at how many PPC account managers don’t know what happens after someone clicks an ad. Don’t get me wrong, I know there are scenarios when the goal is to drive as much cheap traffic to the website as possible. However, if you’re managing an account where conversions are the goal then understanding what happens post-click is vital to your PPC performance. To better … [Read more...] about 4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
Implement Smart Goals Via Google Analytics
Every PPC hero worth their salt knows that attribution and tracking represents the backbone of optimization. In the absence of accurate data, paid search advertisers are practically left flying blind. While a large portion of businesses are already tracking conversions, Smarts Goals powered by Google Analytics helps identify high quality traffic and optimizes for those visits … [Read more...] about Implement Smart Goals Via Google Analytics
Nice To Meet You: Making Good First Impressions With Ads
Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past. Be too aggressive with your words and the ad becomes a choking bear hug, ultimately turning someone away from your brand. So what is the right combination? How can we … [Read more...] about Nice To Meet You: Making Good First Impressions With Ads
Image Extensions Now Available For Bing Ads
Image extensions are out of beta, at least for Bing. On 11/16, Bing Ads announced the release of image extensions in search ads on tablets and PCs, at the moment smartphones are out of the equation. No word yet on whether they will be added in the future. Advertisers can upload up to 6 images to an ad group or campaign. Each image can be set with its own landing page … [Read more...] about Image Extensions Now Available For Bing Ads
Bidding Methods For Platforms Outside Of Google
If you are a consistent reader of PPC Hero, then you've read up on in-depth bidding strategies for the Search Network in Google and Bing. But what are the best strategies to utilize on other platforms? How should we be bidding on the traffic being received from our ever growing Facebook budget? How about managing the money in Pinterest? Or what are best practices for bidding on … [Read more...] about Bidding Methods For Platforms Outside Of Google
Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords. Despite Black Friday and Cyber Monday driving large amounts of traffic, Google says, “mobile will make every day a shopping day.” Retailers will need to be able to adjust budgets and campaigns quickly, so AdWords has released new tools that will … [Read more...] about Google Releases New Tools In Time For the Holiday Season
Your Guide To Setting Up Gmail Ads
For a newer article on this topic visit: Gmail Ads Made Easy: The Perfect Guide To Getting Started According to Google, based on the current growth since 2014, 96% of adults use email and 56% of these users use Gmail as their provider. Within the Google Display Network (GDN), you can use Gmail Ads (formally known as Gmail Sponsored Promotions) to reach targeted … [Read more...] about Your Guide To Setting Up Gmail Ads
New Google Shopping Insights Tool – Treasure Or Time Waster?
For those of you who missed last month’s announcement, Google has released a new gadget called the Google Shopping Insights Tool. And while I strive to embrace the tools and products with which our advertising platforms provide us, my opinion on the latest release was too strong to keep quiet. I feel it is my obligation, as a citizen of the PPC world, to provide you with my own … [Read more...] about New Google Shopping Insights Tool – Treasure Or Time Waster?
Yahoo Reaches New Agreement With Google
On October 19, Yahoo filed regulatory paperwork with the SEC that revealed a new arrangement between the search engine and Google. The apparent goal of the agreement is to aid Yahoo’s search business, on both desktop and mobile devices. The agreement outlines the following as services that Google will provide: Web search results Search ads Image search services In the … [Read more...] about Yahoo Reaches New Agreement With Google
Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping Campaigns. Although advertisers have long since enjoyed the many benefits of Remarketing Lists for Search Ads, this update effectively extends their application to both Shopping ads (PLAs) and Local Inventory ads (LIAs). The increased reach … [Read more...] about Google Rolls Out RLSA To AdWords Shopping Campaigns
Google Analytics Cohort Analysis
The Cohort Analysis report is one of the newer features within Google Analytics. What this report allows you to do is segment your data into Cohorts based on Acquisition Date, and view metrics such as retention rate and transactions / revenue. Setting it up is a breeze, but the report is even more valuable with custom segments layered on it. Overview of Cohorts – How It … [Read more...] about Google Analytics Cohort Analysis
