When you're looking to improve results for Google Shopping campaigns, custom labels are a great feature to use because they can help you get more clicks for the products that deliver the best results, either through better bidding or better account structure. Based on my first-hand experience at Optmyzr and some interesting tidbits I picked up by talking to others, I’d like to … [Read more...] about 3 Ways Custom Labels Improve Product Ads ROI
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Are Your Ads Showing Where You Think They Are?
Many advertisers utilize geographic targeting in their campaigns. This strategy is for both business and optimization reasons. While this tactic is certainly beneficial, the default settings might not be exactly what many advertisers think they are. The default targeting setting in AdWords and Bing is for users in or interested in a location. The AdWords option reads, … [Read more...] about Are Your Ads Showing Where You Think They Are?
Want to Meet Experts From Bing, Adobe and Google?
Hero Conf is the largest London conference 100% dedicated to PPC. Our full schedule is now live and it's packed with 40+ in-depth sessions from the best and brightest minds in the industry, from brands you trust like Bing, Adobe, and Google, and fantastic local agencies like Periscopix, Koozai, Found and Jellyfish. From our all-new advanced track to open forums with Bing and … [Read more...] about Want to Meet Experts From Bing, Adobe and Google?
Set Your YouTube Stage With TrueView Ads And Remarketing
In my last post, I discussed the benefits of advertising on YouTube and how to pitch this advertising platform to upper management. When you’re in that meeting with management, the next logical questions you will receive including: How do we advertise on YouTube? What are the different ad types? What kind of advertising makes sense for us? How do we proceed … [Read more...] about Set Your YouTube Stage With TrueView Ads And Remarketing
On Demand Webinar: 4 Underutilized Google Analytics Features For PPC Accounts
On Demand Webinar 4 Underutilized Google Analytics Features For PPC Accounts Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 4 Underutilized Google Analytics Features For PPC Accounts
12 Ways Google AdWords Drives PPC Managers Crazy
Editor’s Note: This article is the final post as part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from SEO, copywriting and PPC Specialist, Emma McHale (@EmmaMcHal). I love PPC and … [Read more...] about 12 Ways Google AdWords Drives PPC Managers Crazy
Final Solution For Exact Match In Shopping Ads
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from PPC Specialist Petra Vetrovska (@vetrovka). Some keywords are important, more important than … [Read more...] about Final Solution For Exact Match In Shopping Ads
Google AdWords Introduces Structured Snippet Extensions
Google AdWords introduced dynamic structured snippets earlier this year, and over those past few months advertisers have been seeing success utilizing the feature. This automated ad extension gives your customers a better sense of the content on your website before they click on your ad. The information that automatically appears for your ad’s snippets reflects categories of … [Read more...] about Google AdWords Introduces Structured Snippet Extensions
[New Webinar with Jeffalytics!] 4 Underutilized Google Analytics Features for PPC Accounts
Google Analytics is an invaluable tool when it comes to your PPC campaigns. The reports, trends, and nuggets you can pull out are plentiful. Are you getting the most utility you can out of Analytics by pulling the best reports? Did you know that along with your Google campaigns, you can also get valuable insights and opportunities by importing click data from non-Google … [Read more...] about [New Webinar with Jeffalytics!] 4 Underutilized Google Analytics Features for PPC Accounts
Solidify Your Ecommerce Remarketing Strategy With Google Analytics
Sure, you’re running general remarketing (you ARE, right?!) but what about more specific remarketing strategies? Most, if not all, accounts are using the generic “remarket to all visitors” strategy, but we’re missing out on some great opportunity to get more granular with our targeting, thus making it more likely that users will convert. For ecommerce accounts in … [Read more...] about Solidify Your Ecommerce Remarketing Strategy With Google Analytics
Tips For Passing Google’s Mobile Certification Exam
Even though it’s been “The Year of Mobile” for about five years now, there is finally an AdWords certification exam that tests our knowledge and allows us to tout ourselves as mobile advertising experts to anyone who will listen. As a recent addition to Google’s menu of available exams, you might be thinking about adding another feather in your cap and taking the exam. Well, … [Read more...] about Tips For Passing Google’s Mobile Certification Exam
Webinar Confirmation: 4 Underutilized Google Analytics Features for PPC Accounts
You're All Set! You're now registered for Hanapin Marketing and Jeffalytic's webinar, 4 Underutilized Google Analytics Features for PPC Accounts. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Get More Bang For Your Buck – 6 Ways To Use … [Read more...] about Webinar Confirmation: 4 Underutilized Google Analytics Features for PPC Accounts
