In an era of global connectivity, hyper-local marketing may seem like an outdated concept, but it’s far from obsolete. For small businesses, local influencers, and community-driven initiatives, targeting a specific local audience can create significant opportunities. By focusing on a defined geographic area, businesses can build stronger relationships and establish a dominant … [Read more...] about Content Marketing and PPC for Hyper-Local Audiences: How to Dominate a Small Market
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AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization
Managing product feeds has always been a fundamental yet time-consuming task for PPC professionals and digital marketers. Product feeds contain all the data about the items in your store, which makes your product feed the foundation for your campaigns. The better your data is optimized for the channel you’re advertising on, the better your campaign results will be. It can, … [Read more...] about AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization
Your Perfect Pre-Launch Campaign Checklist
Pay-per-click (PPC) campaigns elevate marketing efforts by bidding on specific keywords that bring highly targeted users to your site. While it’s possible to run PPC campaigns on Facebook, LinkedIn, or Instagram, the most popular platform is Google, where marketers plan strategic Google Ad campaigns. As a team of marketers experienced in PPC campaigns across platforms, we’ve … [Read more...] about Your Perfect Pre-Launch Campaign Checklist
The Most Common Mistakes We See in SaaS PPC Campaigns
Building successful PPC campaigns for SaaS presents unique challenges even to the most seasoned marketers. First off, sales cycles are lengthy compared to other industries, which makes tracking final conversions tricky. Moreover, the specifics of the SaaS niche requires that PPC campaigns align with the customer’s journey and product/pricing model. And that’s just the tip of … [Read more...] about The Most Common Mistakes We See in SaaS PPC Campaigns
18 Hidden PPC Conversion Killers—And How to Fix Them
Every successful campaign needs strong negative keywords, good quality scores, and proper match types. You should optimize your landing page speed, set up proper bid adjustments, and write compelling ad copy. These are the fundamentals, and they are crucial. But you already know that. What you might not know are the hidden issues that plague even technically perfect … [Read more...] about 18 Hidden PPC Conversion Killers—And How to Fix Them
Beyond Keywords: How to Build Winning Campaigns with Audience Targeting and First-Party Data
The digital marketing landscape has undergone a seismic shift over the past decade. Once dominated by a singular focus on keyword targeting, the world of PPC advertising now thrives on a more nuanced understanding of audience behaviour and intent. This evolution mirrors the growing complexity of consumer journeys, where decision-making spans multiple … [Read more...] about Beyond Keywords: How to Build Winning Campaigns with Audience Targeting and First-Party Data
Crisis Marketing PPC: Adaptive Advertising Strategies During Market Disruptions
Unforeseen events like natural disasters commonly spark emergency announcements, but they’re not the only reason to send these alerts. As a business, it’s important to monitor news about your brand and overall industry to identify the need for a crisis marketing PPC campaign. But, what is a crisis marketing? And why are PPC ads the go-to advertising option in these … [Read more...] about Crisis Marketing PPC: Adaptive Advertising Strategies During Market Disruptions
How Automation will Reshape the Role of the PPC Manager in 2025
The role of the PPC manager in 2025 will be markedly different from when I first stepped into it back in 2006. At that time, nearly everything was manual. Conversion tracking, as we know it today, was almost non-existent. While some rudimentary forms of tracking were available in-app, they lacked the integration and precision modern systems offer. Automation, which now drives … [Read more...] about How Automation will Reshape the Role of the PPC Manager in 2025
5 PPC Scripts I Use To Make My Life Easier
If you’re a paid search practitioner, you know how important it is to be efficient and proactive with your campaigns. As the world of paid search gets more competitive, and consumer behavior changes, advertisers need tools to help them automate tasks, discover actionable insights, and optimize their campaigns in real time. That’s where PPC scripts come in. What are PPC … [Read more...] about 5 PPC Scripts I Use To Make My Life Easier
Hero Conf San Diego 2024 – paid media conference
Hero Conf San Diego September 2025
So much more than just a conference... HERO CONF TICKETS There are many ways to join us at Hero Conf. Choose your ideal ticket type below. Free single day tickets will be available to apply for between Weds, Jan 15 - Fri, Jan 17. Find out more. Founding Supporter … [Read more...] about Hero Conf San Diego September 2025
10 Things I Wish I Knew Before Starting In PPC
I’ve been working at a digital marketing agency for nine years, the last three focusing specifically on PPC. I still have plenty to learn, but over that time I’ve picked up a lot about this industry. My goal here is to provide some early lessons, so you don’t have to make the same mistakes I did! 1. Learn About The Business First If you don’t understand the company you’re … [Read more...] about 10 Things I Wish I Knew Before Starting In PPC
