Geotargeting has been around for well over a decade, but its recent developments have made it a game-changer in helping marketers reach the right audience and boost online traffic. Companies all over the world use geotargeting for their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Large corporations like Target and Walmart … [Read more...] about How To Implement Geotargeting in Your PPC Campaigns
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Competitor Monitoring: 7 ways to keep watch on the competition
George Prodanov is the Head of Paid Media at Love Energy Savings - the UK's leading utilities marketplace. Competitor monitoring is a key ingredient of marketing. An understanding of how your rivals go about customer acquisition and retention can inform your own marketing strategy, as well as help you navigate the business landscape more effectively. Digital marketing … [Read more...] about Competitor Monitoring: 7 ways to keep watch on the competition
Hero Conf is back – join us in San Diego this November
As you may have heard, both Hero Conf and PPC Hero have been acquired by Rough Agenda - the company behind the world’s largest SEO event brightonSEO. We’re excited to take over an event with such a stellar reputation, and that I’ve admired since attending the first London Hero Conf many year ago. And we’re not hanging around. We’re hosting a two-day edition of Hero Conf on … [Read more...] about Hero Conf is back – join us in San Diego this November
Navigating the Paradigm Shift from Keywords to Conversations in Paid Media
Traditional approaches to paid media, centered around extensive keyword lists and granular optimizations, are undergoing a significant transformation. The rise of AI-driven technologies and changing consumer behaviors are driving a paradigm shift from keywords to conversations. In a recent discussion I had with Kyle Johnson several key insights emerged regarding this shift … [Read more...] about Navigating the Paradigm Shift from Keywords to Conversations in Paid Media
Mastering Lead Generation in Paid Search Advertising
Are you ready to take your paid search game to the next level? As an experienced paid search marketer, you understand the importance of lead generation. You will know it can drive tangible results for businesses. But how do you optimize your paid media efforts to maximize lead generation? In this blog post, we'll dive into practical insights and expert tips. Mastering lead … [Read more...] about Mastering Lead Generation in Paid Search Advertising
How To Use Statistics in Digital Marketing
Marketing, traditional or digital, relies mostly on human psychology. As a marketer, you can follow a few fundamental customs that have worked for similar businesses in the past but can never be too sure about its success until it works. It’s especially true in the case of traditional marketing, where a lack of metrics is quite evident. However, with the rise of … [Read more...] about How To Use Statistics in Digital Marketing
Your Guide to Winning with Performance Max Campaigns
The first mention of Performance Max dates back to 2020, but it is still considered the new kid on the block for businesses and marketers alike. For many business owners, and especially eCommerce store owners, there has always been that search for the Holy Grail to simplify online advertising. With many options available, it was difficult for many to choose where to … [Read more...] about Your Guide to Winning with Performance Max Campaigns
How to Get Found Online: 5 Tips for Small Business Owners in 2022
Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you have a website, its value primarily relies upon how well you can engage consumers. Engaging initially through one channel creates an … [Read more...] about How to Get Found Online: 5 Tips for Small Business Owners in 2022
Search Advertising 2.0 is Here. Did You Adjust Yet?
Suppose you are a data-driven search marketer and want to maintain significant control of your main advertising assets such as keywords and ad copy. In that case, you must be disoriented by the trajectory that search advertising platforms, particularly Google, are taking. Starting on June 30, 2022, Google no longer allows the creation or editing of expanded text ads, leaving … [Read more...] about Search Advertising 2.0 is Here. Did You Adjust Yet?
Why First-Party Data is The Future of Digital Marketing
It seems that the era of third-party cookies is becoming a thing of the past. Major browsers such as Firefox and Safari had already started to block third-party cookies on their browsers. But they’re not the only ones to do so. On January 14, 2020, Google announced they would phase out third-party cookies in Chrome. They intended to do this “within two years,” which … [Read more...] about Why First-Party Data is The Future of Digital Marketing
What Pride & Prejudice Taught Me About Automation
“In vain I have struggled. It will not do. My feelings will not be repressed. You must allow me to tell you how ardently I admire and love automation. Too much? Any Pride and Prejudice fans? I think Mr. Darcy’s feelings towards Elizabeth are in alignment with how I feel toward automation, however exaggerated and hyperbolic that may be. Truly, the success I … [Read more...] about What Pride & Prejudice Taught Me About Automation
Maximizing eCommerce and Performance Marketing Activity
The pandemic and resulting consumer behavior changes have led to a new era of eCommerce, with people around the world increasing their reliance on online shopping and brands investing far more money and attention in direct-to-consumer activity. It’s thought that 78% of D2C brands have increased their marketing budget over the past few years compared to only 60% of traditional … [Read more...] about Maximizing eCommerce and Performance Marketing Activity
