The usage of SaaS products has exponentially skyrocketed over the years. So much so that companies have reportedly spent over $343 k on an average on SaaS products every year. The rapid growth is a result of companies collaborating with PPC or the Profit per Click marketing style. While this may be great news, it brought about a massive increase in competition in the SaaS … [Read more...] about How to Optimize Your PPC Campaign For SaaS Products
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February 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Manager accounts can now bid across accounts with portfolio bid strategies Details: Google has launched portfolio bid strategies that can be applied across manager accounts. Advertisers can create and manage them for both search and standard shopping … [Read more...] about February 2021 Updates to Paid Media Platforms
Cookieless Marketing: How Account Directors Can Be Part of the Solution
Data has long been the backbone of the digital marketing world. If you aren’t measuring performance in some way or the other, you are throwing your client’s money in a deep dark hole and not proving your worth. So, we need to really be paying attention to what regulations like GDPR and CCPA and platform updates like ITP mean for our clients and how they are going to … [Read more...] about Cookieless Marketing: How Account Directors Can Be Part of the Solution
4 Best YouTube Retargeting Strategies that Work in 2021
One of the best networks to reach a large number of people is YouTube. As it is the 2nd largest social network with over 2 billion users who watch 1 billion hours of video every day. 90% of people discover new products and brands on YouTube (ThinkwithGoogle, 2019). Many businesses understand the importance of using YouTube in their marketing. This is why 62% of them post … [Read more...] about 4 Best YouTube Retargeting Strategies that Work in 2021
PPC Task Checklist For Account Success
Whether you’re a PPC master or a relative newbie, the benefits of a checklist cannot be overstated. Entire books have been devoted to the power of the checklist, and while checklist adoption may have more impact for professions like surgeons and pilots where there are actual lives on the line, digital marketers can also benefit greatly from their adoption. This remains true … [Read more...] about PPC Task Checklist For Account Success
6 PPC Automation Tools and Scripts to Start 2021 Right
You might have heard phrases like: “The future of PPC advertising is in automation”“Automation is changing the future”“PPC automation isn’t the future – it’s the present!” The truth is… they’re all true. PPC automation tools are improving campaigns now and will only get better and more efficient in the future. These tools allow marketers to complete manual tasks and save … [Read more...] about 6 PPC Automation Tools and Scripts to Start 2021 Right
January 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Preparing for Apple's iOS 14 policy updates Details: As summarized by Google, “Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for … [Read more...] about January 2021 Updates to Paid Media Platforms
Target Competitors On Facebook Using Interest Based Audiences
Targeting competitors is a time-honored tradition in PPC marketing. Getting your ads in front of a competitors' audience can build awareness and generate sales. Google and Bing allow us to do this by running ads against a competitor’s brand and product-related keywords, but what about a social media site like Facebook? There are no keywords, so what do you target? The first … [Read more...] about Target Competitors On Facebook Using Interest Based Audiences
Tools to Analyze Your PPC Competition
It seemed like our PPC Hero audience really enjoys competitor research so I thought maybe a little more creeping was in order. I’m going to focus, however, on the various tools on the market that you can use to see estimated metric performance, keyword and ad copy information on those competitors. It'll take your competitive ppc analysis to the next level! Why is competitor … [Read more...] about Tools to Analyze Your PPC Competition
Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion
How does one determine the value of a form fill, PDF download, or simply interacting with your website? What about MQL and SQL actions? These are all tough questions without the concrete answers that are provided to our eCommerce friends. I’ll outline two strategies that can help you dive deeper into assigning value to different stages of the funnel. As you gather more … [Read more...] about Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion
So, You’re Taking over An Account. What Next?
Transitioning an account between managers is a process riddled with anxiety and confusion - from both the agency side and the client side. However, if an account transition is done right, you can be sure to add value for your client from the first day you are on their account, and build a strong relationship that is mutually beneficial for the agency and the client. Here are … [Read more...] about So, You’re Taking over An Account. What Next?
December 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.5 has been released Details: The new version of Editor provides a large list of product updates including filter adjustments, image extensions, updated statistic columns, detailed recommendations, ad strength review, and more. Impact: For … [Read more...] about December 2020 Updates to Paid Media Platforms
