Every year, PPC Hero releases The Top 25 Most Influential PPC Experts. We develop and share the Top 25 list to show our gratitude for those in our industry who continue to spend time and resources educating us and sharing insights to help us excel at our jobs. While you all anxiously await the Top 25 list (which will be released in a few weeks), we want to share the Top … [Read more...] about The Top 50 Most Influential PPC Experts [2020]
Search Results for: PPC
Travel Searches Are Surging: Time To Relaunch PPC
The travel industry has been hit, as expected, particularly hard during the world’s pandemic. Hotel closures and flight cancellations forced businesses to not only resort to furloughs and layoffs, they also forced reduced advertising spend or a complete pause on advertising. The closures and pandemic brought the industry, including flight and hotel reservations, to a halt. … [Read more...] about Travel Searches Are Surging: Time To Relaunch PPC
PPC In The Time Of COVID-19: You Asked, We Answered
Coronavirus seems to be the topic of every news channel, industry, etc. So it is no surprise that it's the primary topic of discussion PPC as well. Businesses are seeking ways to conserve spending in this time of economic uncertainty and business closures - and unsurprisingly, marketing is often one of the first cuts to be made. Therefore, in-house marketers are fighting their … [Read more...] about PPC In The Time Of COVID-19: You Asked, We Answered
PPC Audiences: What Are They and How Does Google Determine Them?
If you’ve found your way to this blog post, you’re likely like me in the sense that you’re curious about Google’s audiences and how they’re created. The exact algorithm which Google uses to create audience lists is a heavily guarded secret, much like the recipe of Coca-Cola and Colonel Sander’s Original KFC recipe. Personally, I’m fascinated by the fact that Google can take … [Read more...] about PPC Audiences: What Are They and How Does Google Determine Them?
Assessing Your PPC Data and Analytics Needs
In the world of PPC, data is king. You need it, you use it, and it guides every decision big or small. Yet, wrangling your data is like climbing a mountain. It often requires immense effort, specialized tools, and the grit to see it through. Lacking any of these is a recipe for disaster, but often it’s not until we’re halfway into our climb that decisions made during the … [Read more...] about Assessing Your PPC Data and Analytics Needs
How To Build Scalable PPC Tools
As a PPC analyst, I have become more and more focused on tool development and reporting projects. However, as we continue to sign more clients, hire more Account Managers, and deal with more complex, large accounts, it becomes increasingly important to think about scalability with these projects. Now you might be wondering, what exactly does “scalability” mean? In this case, … [Read more...] about How To Build Scalable PPC Tools
Best APIs for SEOs and PPC Managers
As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Python and Javascript are two of the most popular and there has been a rise in their use in areas such as: SEOPPCContent marketingSocial media I will look at the best APIs that SEOs and PPC professionals can use to improve … [Read more...] about Best APIs for SEOs and PPC Managers
Methods for PPC Success in Times of Uncertainty
The current state of the world leads to a period of uncertainty in the realm of digital advertising. Depending on where your company or your clients are positioned, the effects of COVID-19 are either having tremendous or horrible impacts on standard business performance. For those on the latter side, this is a time where advertisers are seeing budgetary shifts, paused … [Read more...] about Methods for PPC Success in Times of Uncertainty
PPC Things Happen. React Wisely.
There will be times when your business or clients will be affected by seasonality or current events. When these situations happen it’s important to take immediate action to limit any negative impact. Below are three quick actions I take whenever large events occur that affect account performance. 1. Reassess your budgets and creative Typically, when current events or … [Read more...] about PPC Things Happen. React Wisely.
Has COVID-19 Affected Your PPC Accounts?
A look at current and expected trends in PPC amidst the global virus outbreak. Nearly all businesses have been impacted in some way by the coronavirus and the PPC world is no exception. Unless your business is lucky enough to be selling hand sanitizer, face masks, toilet paper, or even vodka…the impact on your PPC account is likely not positive. With that, let’s take a … [Read more...] about Has COVID-19 Affected Your PPC Accounts?
4 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Workshop Digital and Hanapin Marketing! Here's a brief look at some of the positions available: Hanapin MarketingAustin, TXRole: SEO Specialist We’re absolutely crushing it in the US and are now looking for an SEO Specialist to join our Austin, TX team. You will be … [Read more...] about 4 New Jobs on the PPC Hero Job Board
PPC & CRO Congruence: Why It Matters
If you are doing both PPC and CRO (and I recommend that you do!) making sure your strategies align with a congruence analysis is an important step of optimization. Take this example, a user clicks on your ad because it mentions a specific product they were searching for, and you take them to the homepage. They will be more likely to bounce from here because they don’t want to … [Read more...] about PPC & CRO Congruence: Why It Matters
