The world of paid search is unique for all account managers, every account, and so forth. No two accounts managers are identical in the way that they strategize and no two accounts are identical in terms of what optimizations and changes should be made. With that being said, generalizations can be made and then altered with the account in mind. In this post, we will discuss … [Read more...] about When To Create New PPC Campaigns
Search Results for: PPC
8 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Vagaro Inc, GoFish Digital, 2U & Hanapin Marketing! Here's a brief look at some of the positions available: Vagaro IncDublin, CARole: Paid Media (PPC) The Paid Media is a full-time role for a seasoned digital marketing professional who will work closely with the Director of … [Read more...] about 8 New Jobs on the PPC Hero Job Board
Sheets & Excel Tips for PPC Newbies
Excel and Google sheets are every PPC account manager’s best friend. As a newbie, getting familiar with these tools and knowing their applications for everyday PPC is super important. In order to help you along, I’ve outlined some helpful tips and how to apply them to your PPC account management. Essentially, I’m helping you *excel* at your job. You're welcome! Disclaimer: I … [Read more...] about Sheets & Excel Tips for PPC Newbies
Tips for Easier PPC Analysis
Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you in your analysis adventures. Sort out the details before pulling data Gathering data can be time-consuming, and you don’t want to have to do it twice. Before … [Read more...] about Tips for Easier PPC Analysis
E-Commerce PPC in 2020: Platform Updates, New Features, and Must-Try Tactics
Digital advertising is an essential part of the mix for most digital marketers – but especially those in e-commerce. However, with competition rising and costs soaring, it can be difficult to determine which strategies are worth your company’s time and money. Join Elliot Kemp, Digital Marketing Account Manager, from Hanapin Marketing as he walks through the latest e-commerce … [Read more...] about E-Commerce PPC in 2020: Platform Updates, New Features, and Must-Try Tactics
Utilizing Organic Search to Expand PPC Coverage
It’s easy to get tunnel vision when thinking about organic and PPC strategy. While they play in the same space, often different agencies (or people) are driving strategy and day to day tasks are very different. I’m sure you know the general statistics that they compliment each other but as PPC account managers, how often do you poke your head into the world of … [Read more...] about Utilizing Organic Search to Expand PPC Coverage
Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, over 4,500 of your digital marketing peers were signed up for the 2020 PPC Hero Summit, including myself! I had dozens of takeaways and want to share just ten that stood out most to me. Accessibility and Personalization are the "sleeper trends" we should be paying attention to as digital marketers. Purna, from Microsoft Ads, said that over 1 billion people … [Read more...] about Ten Takeaways from the 2020 PPC Hero Summit
Last Chance! Register now for the 2020 PPC Hero Summit
The 2020 PPC Hero Summit is a half-day, free online event that starts on Wednesday, February 12th at 11am EST. It’s designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your accounts for better performance. AND … [Read more...] about Last Chance! Register now for the 2020 PPC Hero Summit
How Learning Python Can Improve Your PPC Campaigns
Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and adding a bit of Python to a PPC campaign can do wonders for improving conversions, CTR, and time spent. But before we have a look at how Python can boost your PPC performance, we need to outline what the language is all about. What … [Read more...] about How Learning Python Can Improve Your PPC Campaigns
Sessions 7 & 8 at the PPC Hero Summit Feature Optmyzr and Hanapin Speakers
The 2020 PPC Hero Summit starts next Wednesday, February 12th at 11am EST. This FREE, online event is designed for digital marketers who do more than just PPC in their role. Are you registered yet? At the Summit, not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your accounts for … [Read more...] about Sessions 7 & 8 at the PPC Hero Summit Feature Optmyzr and Hanapin Speakers
Win a Ticket to Hero Conf Austin at the 2020 PPC Hero Summit
The 2020 PPC Hero Summit is a half-day, free online event. It’s designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your accounts for better performance. AND WE’RE GIVING AWAY 10 TICKETS TO HERO CONF AUSTIN … [Read more...] about Win a Ticket to Hero Conf Austin at the 2020 PPC Hero Summit
PPC Hero Summit Features Emerging Female Speakers in Paid Media
The 2020 PPC Hero Summit, a FREE, ONLINE event, is less than 2 weeks away. Are you registered yet? The Summit was designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your accounts for better performance. AND we'll … [Read more...] about PPC Hero Summit Features Emerging Female Speakers in Paid Media
