In recent years, Microsoft has undergone a profound transformation, particularly in its search and advertising business. The driving force behind this shift? Artificial intelligence (AI). While AI may feel like an overused buzzword these days, its impact—especially through Microsoft's partnership with OpenAI and the integration of tools like ChatGPT and Copilot—has been … [Read more...] about How Microsoft Is Transforming Search and Advertising with AI
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Performance Max’s Biggest Updates… and What They Mean for Advertisers
The PMax that drove many marketers to reconsider their future in Google Ads is well and truly gone. The black box days are being traded in for greater data visibility and enhanced advertiser controls, thanks to some fantastic community outreach and product efforts from Google. The fact that so much of the meaningful change in Performance Max has come over the past 12 (or … [Read more...] about Performance Max’s Biggest Updates… and What They Mean for Advertisers
How to eliminate search cannibalisation and maximise ROI
It’s not always the case that marketing managers are more likely to lean towards either PPC or SEO, but it’s not uncommon. When someone favours the latter, it’s often based on fears of search cannibalisation. This is when ‘new’ traffic that is paid for is generated at the expense of ‘old’ traffic the same site was generating for free being displaced, as the organic link is … [Read more...] about How to eliminate search cannibalisation and maximise ROI
Google Won’t Save You: The Growing Threat of AI Bot Traffic in Digital Advertising
As digital marketers gather insights, optimize campaigns, and analyze performance data, there’s a growing invisible threat undermining their efforts: AI-powered bot traffic. In an era where automation and artificial intelligence are being woven into every layer of marketing, the dark side of this innovation is catching many off guard. And Google isn’t going to save you. Meet … [Read more...] about Google Won’t Save You: The Growing Threat of AI Bot Traffic in Digital Advertising
How to Master Reddit Ads: Proven Strategies for Reaching Real Communities and Driving Results
Reddit isn’t just another social platform—it’s a sprawling network of passionate, self-organized communities. For advertisers, this means an audience that’s not only massive but also deeply engaged and highly specific. But with Redditors’ notorious skepticism for anything “too salesy,” how do you break through? Here are three best practices to make your Reddit ads truly … [Read more...] about How to Master Reddit Ads: Proven Strategies for Reaching Real Communities and Driving Results
What Does a Full Funnel Strategy for Meta Ads Look Like in 2025?
Meta ads is constantly changing. From in-platform features, industry recommended ways of working, creative strategies, to so much more. Today, running a single, conversion-focused campaign may not be enough for brands looking to drive sales through paid media. For sustainable performance, as long as you have the budget, you have to consider the full funnel and adapt … [Read more...] about What Does a Full Funnel Strategy for Meta Ads Look Like in 2025?
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GA4 Reporting, Analysis & Activation Training
More Than Just a Game: How Sports Ads Can Build Brand Loyalty
Every year, major sporting events bring millions of fans together, creating a perfect opportunity for brands to connect with new audiences. Whether it’s the Super Bowl, UEFA Champions League, Wimbledon, or the NFL Drafts, these global moments attract massive attention, both in person and online. But with so many brands competing for the same eyeballs, how do you make sure … [Read more...] about More Than Just a Game: How Sports Ads Can Build Brand Loyalty
Hero Conf UK April 2026
So much more than just a conference... As the largest independent PPC and paid social conference, Hero Conf stands out with its unmatched focus on the practical, hands-on advice you won't find anywhere else. Our sessions cover the latest trends and strategies in Google Ads, Meta (Facebook and Instagram), Twitter, LinkedIn, TikTok, Amazon Advertising, and Apple Ads, offering … [Read more...] about Hero Conf UK April 2026
Are Pinterest Ads Worth It?
Social media ad spend is projected to grow globally by ~50% by 2029, reaching over $345 billion. If you’re involved in social media advertising, whatever your area of focus, Meta and Instagram are likely the channels with which you most associate. Reasonably so. Combined, these two networks reach over three billion users. With the scale and domination of Meta and IG … [Read more...] about Are Pinterest Ads Worth It?
Remarketing Strategies with Automated Nurturing Sequences in Google Ads
Remarketing can be a winner for your ad strategy, but too many businesses use outdated tactics. Most remarketing campaigns rely on basic audience segmentation and generic messaging. That might have worked a few years back, but it doesn’t cut it today. It’s time to modernize your remarketing campaigns and try something different. Automated nurturing sequences are a more … [Read more...] about Remarketing Strategies with Automated Nurturing Sequences in Google Ads
