New research has discovered that many major brands' social media advertising strategies might be missing substantial segments of their target audience. The ground-breaking six month study, conducted in partnership with Qrious Insight, tracked the digital behavior of 15,000 participants through a dedicated monitoring application, unveiling surprising insights about advertising … [Read more...] about Why Your Social Media Advertising Might Be Missing The Target
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AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization
Managing product feeds has always been a fundamental yet time-consuming task for PPC professionals and digital marketers. Product feeds contain all the data about the items in your store, which makes your product feed the foundation for your campaigns. The better your data is optimized for the channel you’re advertising on, the better your campaign results will be. It can, … [Read more...] about AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization
Your Perfect Pre-Launch Campaign Checklist
Pay-per-click (PPC) campaigns elevate marketing efforts by bidding on specific keywords that bring highly targeted users to your site. While it’s possible to run PPC campaigns on Facebook, LinkedIn, or Instagram, the most popular platform is Google, where marketers plan strategic Google Ad campaigns. As a team of marketers experienced in PPC campaigns across platforms, we’ve … [Read more...] about Your Perfect Pre-Launch Campaign Checklist
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How to Leverage AI to Write Better Google Ads Copy Faster
The task of writing Google Ads can be a daunting proposition when you’re pressed for time. You have to stand out in a few short lines, yet you can’t waste words. Every headline and description must capture your audience’s interest and move them closer to a click. AI can lighten this load by suggesting ideas and generating multiple variations in seconds. It’s a helper, not a … [Read more...] about How to Leverage AI to Write Better Google Ads Copy Faster
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The Ultimate Guide to Audiences in Google Ads
Audiences are at the core of successful Google Ads campaigns. They allow you to go beyond targeting keywords and focus on who you're advertising to. By using audiences, you can show relevant ads to people who are most likely to convert by clicking, engaging, or making a purchase. This guide will walk you through what audiences are, the different types available, and how to use … [Read more...] about The Ultimate Guide to Audiences in Google Ads
Beyond Keywords: How to Build Winning Campaigns with Audience Targeting and First-Party Data
The digital marketing landscape has undergone a seismic shift over the past decade. Once dominated by a singular focus on keyword targeting, the world of PPC advertising now thrives on a more nuanced understanding of audience behaviour and intent. This evolution mirrors the growing complexity of consumer journeys, where decision-making spans multiple … [Read more...] about Beyond Keywords: How to Build Winning Campaigns with Audience Targeting and First-Party Data
