Search Results for: PPC
What I learned managing a $100M+ Paid Ads Budget at eBay
$150 million dollars can buy you a lot of things in this world. Maybe you fancy yourself a mansion in Bel Air. Maybe you prefer a private island in Thailand right next to the famous Phuket beach. Somebody, somewhere decided our team at eBay should spend that kind of money on Paid Search traffic, specifically on Product Listing Ads (PLA). While I might have preferred that … [Read more...] about What I learned managing a $100M+ Paid Ads Budget at eBay
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Digital ad regulators clamping down on high risk industries but should the platforms do more?
It should go without saying that if you're in the business of promoting "certain types of products", you need to be extra careful. Not sure what we mean? Count yourself lucky. We're referring to any of those consumer or business products which fall under the banner of high risk industries. High risk industries are those exposed to "more operational, regulatory, and … [Read more...] about Digital ad regulators clamping down on high risk industries but should the platforms do more?
