One of my first accounts as an account manager was a grant account. It felt like a low-pressure way to get my feet wet in account management. However, as soon as I got the account, Google change their grant account policies. In early January, AdWords released policy updates for grant account management. Policy updates included: Maintain a 5% account CTR Keyword Quality … [Read more...] about Tips & Tricks for AdWords Grant Accounts
Search Results for: PPC
Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients
What’s the CPL goal? Tends to be a question asked frequently in the lead generation world of online advertising. Sometimes this number seems to be floated around the historical account average, and profit levels aren’t looked into as they should be when looking into what your CPL goal should look like. Initial Steps to Using Profit Goals for Lead Gen Clients Some easy initial … [Read more...] about Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients
Diagnosing Audience Fatigue in Facebook Using Delivery Insights
Audiences are everything in Facebook. They are the key way we target fans, customers, and anyone else we think might be interested in our product, service, or cause. They are the engine that drives all marketing on Facebook and understanding when we've maxed out reaching our audience is an important determination. Audience fatigue is a real issue when running Facebook … [Read more...] about Diagnosing Audience Fatigue in Facebook Using Delivery Insights
GDPR – What is it and How Will it Impact Online Advertising
*This article does not constitute legal advice, nor is this information intended to create or rise to the level of an attorney-client relationship. You should seek professional legal advice where appropriate.* The General Data Protection Regulation (GDPR) is a new EU regulation that will require businesses to harmonize data privacy laws across Europe, to protect and empower … [Read more...] about GDPR – What is it and How Will it Impact Online Advertising
Landing Page Elements that Optimize the Post-Click Experience
Just one click. That’s what separates an ad from its corresponding landing page elements, and yet most ads and the landing pages connected to them seem to have nothing in common. Most marketers often overlook a crucial piece of information when it comes to optimization, and this is what results in the 70-90% bounce rate for landing pages. What many marketers overlook is the … [Read more...] about Landing Page Elements that Optimize the Post-Click Experience
Post-Click Tips for Seamless Conversions
When you’re making your landing pages and your ads, are you connecting the two in your head? Think about it – when potential customers click on your ad and come to a landing page that looks nothing like the ad they saw first, it can be a bit jarring. What does it take to have a smooth, easy transition for your customer from first click to conversion? In this webinar, … [Read more...] about Post-Click Tips for Seamless Conversions
Unleash the Algorithm: How to Make Facebook Lookalike Audiences Work for You
Facebook Lookalike Audiences have become an essential part of jump-starting, re-starting, and expanding any Facebook campaign. In this post, you will learn the why behind lookalike audiences: Why are they needed? Why do I need to use this black box of targeting? You will also learn how they can help your Facebook marketing efforts: How do you select your Custom Audience … [Read more...] about Unleash the Algorithm: How to Make Facebook Lookalike Audiences Work for You
Guide to Facebook Ad Types
Looking for a simple guide on what Facebook ad types are available to use and how to use them? Look no further! Here is a easy to digest guide of the many ad types at your disposal on Facebook. Image Ads These are probably the easiest type of Facebook ad to create. It’s simply using an eye-catching image and giving the rest of the ad some ad copy. Be sure not to use too much … [Read more...] about Guide to Facebook Ad Types
Common Problems (and Solutions) With URL Tagging and Tracking
For a more up-to-date article on this topic visit: https://www.www.ppchero.com/what-the-gclid/ In Google Analytics, there is an order to everything. I learned this the hard way. In the past, the PPC Hero team has shared with our readers some unfortunate side-effects that can happen when you combine destination URLs, tracking parameters and 301 redirects. Today I am going to … [Read more...] about Common Problems (and Solutions) With URL Tagging and Tracking
Prepare Yourself for the Future of Audience Based Advertising
Brad will be featured at Hero Conf Austin for his April 16 keynote presentation, "Personalized Marketing in an Audience Centric World". Register to see him live! Imagine you’re sitting in your house or apartment relaxing after a hard day at work. You look around and the place is a mess. You don’t have the energy to clean it; so you do what everyone else does - you pick up your … [Read more...] about Prepare Yourself for the Future of Audience Based Advertising
Display Advertising for Lead Generation: One Approach
“We’ve tried Display before and it cost a lot of money and didn’t work.” Have you ever heard this from your client when pitching Display? When I hear this, I get bubbly all-over with excitement before extrapolating on the advanced targeting features Google offers for advertising on the Display Network. We know that Google has to up its audience targeting game to stay relevant … [Read more...] about Display Advertising for Lead Generation: One Approach
Ultimate Guide to Paid Search Acronyms & Terminology
Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume of terms, acronyms and technicality is enough to make even the boldest of individuals cry. The folks here at PPC Hero believe it is important to provide our readers with as much information possible, so we’ve decided to compile a … [Read more...] about Ultimate Guide to Paid Search Acronyms & Terminology
