Facebook has long been accepted as a great platform for B2C advertisers to reach their customers, but clients in the B2B sector have historically asked us at Hanapin Marketing whether Facebook ads would be a beneficial use of their ad spend dollars. I'm here with good news! I have seen success with B2B clients in Facebook firsthand, and it boils down to ensuring that a solid … [Read more...] about Roadmap for a Solid B2B Facebook Advertising Strategy
Search Results for: PPC
Don’t Miss: 25 Hero Conf London Tickets at 50% Off!
That's right! Registration for Hero Conf London is now open! We're headed back to one of our favorite cities, for our 4th annual UK event, 22-24 October 2018. We'll be live from etc.venues St Paul's and are excited to roll out a lot of changes and an even better experience, created directly from attendee feedback! And our biggest change means the biggest value to you. We've … [Read more...] about Don’t Miss: 25 Hero Conf London Tickets at 50% Off!
10 Reasons Why Your Ads Aren’t Showing Up in Google
Sometimes, you go into your account to find - *gasp* - that your ads aren't showing up in Google where they should be. Do you find yourself confused, bamboozled or befuddled as to why they aren't appearing? Don't worry, this can happen to anyone (and at one point or another, happens to everyone.) In this webinar, Hanapin Account Manager Mark Ferree will help you double … [Read more...] about 10 Reasons Why Your Ads Aren’t Showing Up in Google
Top 3 AdWords Updates of 2017
Google had a lot of AdWords updates in 2017, and there were several that had a huge impact on how can we optimize and change our strategy. For some runner-up examples, custom intent for display, smart display including life events, sharing negative lists across accounts, view-through conversions for Gmail Ads, and much more. This post could have easily been 5 or even 10 top … [Read more...] about Top 3 AdWords Updates of 2017
Getting The Ball Rolling – Account Analysis
The hardest step to take is the first one. PPC account analysis is the same way. A request for an account analysis sends me into analysis paralysis. The necessity of an account deep dive can manifest for a variety of reasons. Before you succumb to analysis paralysis, read through these simple account analysis steps to help get the analysis ball rolling. Review Account … [Read more...] about Getting The Ball Rolling – Account Analysis
How To Boost Post-Holiday Sales with Conversion Rate Optimization
As we wrap up the holiday season, we often see e-commerce sales start to take a dive as customers fall into a post-holiday slump. However, today I would like to focus on how to boost those post-holiday sales with a few conversion rate optimization tips. Conversion Rate Optimization for E-commerce As conversion rate optimizers, we may think it’s pretty easy to list out … [Read more...] about How To Boost Post-Holiday Sales with Conversion Rate Optimization
Searching for Lost Impression Share
There are two ways that we lose impression share in our campaigns: because of rank and because of budget. (Check out the PPC Hero Article about Maximizing Impression Share: How to Use Adwords Competitive Metrics if you want a better understanding of impression share). Losing impression share due to budget is somewhat easy to mitigate by either throwing more money into the daily … [Read more...] about Searching for Lost Impression Share
How To Setup A Campaign In Quora Ads
The hunt for higher conversion volume at a lower cost is the eternal struggle for everyone in digital marketing. Like Sisyphus from Greek mythology, digital marketers are constantly fighting an uphill battle to increase conversions while lowering CPCs. This challenge forces savvy digital marketers to look beyond the crowded auctions of Facebook and Google to find new … [Read more...] about How To Setup A Campaign In Quora Ads
6 Bottom Line Boosting Tips for Paid Search
"It depends". In my 2+ years at Hanapin Marketing, I've come to learn that this is a universal truth across the industry. There is no shared magic number for ROI or CPA. There is no perfect CTR or CVR. And there most certainly isn't a singular strategic approach that can navigate across all industries and account types. That said, I do think there is a handful of search … [Read more...] about 6 Bottom Line Boosting Tips for Paid Search
Troubleshooting Google Analytics Tracking
As an Account Analyst, a frequent request we get is to troubleshoot Google Analytics. Sometimes it’s a very specific request, like “can you see why our sessions don’t match our AdWords clicks?” and other times it’s a generic “can you make sure GA is set up correctly?”. In this post, we’ll go through some reasons why your data might not be accurate due to the account set up and … [Read more...] about Troubleshooting Google Analytics Tracking
How to Use the New AdWords UI Like a Boss
Is your most clicked button these days the “Return to Old Interface” button in the new AdWords interface? Earlier this year, Google AdWords introduced a new UI that’s being met with both positive and negative reactions. While this uplift was long overdue, we know how hard it can be to adjust to such a big change. In this webinar, Hanapin expert, Kass Bots will walk you through … [Read more...] about How to Use the New AdWords UI Like a Boss
Troubleshooting Lookup Functions in Excel
Last week, Hanapin hosted an Excel Extravaganza, which was a compilation of 3 Excel for PPC webinars in 3 days. On day 3, Lara and I discussed bidding methods with Excel. I specifically discussed bid tables and how to use Lookup functions to automatically pull bid changes from a bid table. We discussed how to write lookup functions, specifically the Index + Match, but I want to … [Read more...] about Troubleshooting Lookup Functions in Excel
