Earlier this year, we released a list of the 50 Best Marketing Presentations of 2016. The list included presentations about everything marketing - PPC, content, email, social, PR, and CRO - and was a huge hit! As we start to curate presentations for the new year, we'd love to hear your suggestions. What inspired you in 2017? Did you attend a marketing conference or watch a … [Read more...] about Submit Your Favorite 2017 Marketing Presentation!
Search Results for: PPC
Are My YouTube Ad Campaigns Successful?
This post is shared with you from Joe Martinez, Senior Manager, Paid Media & Community at Granular Marketing. Joe ranked in the Top 10 highest rated speakers, voted by attendees, at Hero Conf Los Angeles and is joining our 2018 lineup once more. See him live at Hero Conf Austin, April 16-18. Early Bird tickets have sold out, but we have extended the 40% off rate through … [Read more...] about Are My YouTube Ad Campaigns Successful?
6 Things You Didn’t Know You Could Do In Google Sheets
Google Sheets is a versatile tool for PPC marketers. Whether you’re using it build reports for your clients, analyze data, or other miscellaneous PPC tasks, getting familiar with some of the lesser known functions can be beneficial. Here are the features we’ll cover in this post: Import Sitemaps Currency Conversions Sparklines Import from other workbooks Check for … [Read more...] about 6 Things You Didn’t Know You Could Do In Google Sheets
[New Webinar] The Top 5 FAQ’s When Considering Programmatic
The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and different technologies, all claiming to have the ultimate solution. Join Hanapin Marketing’s Bryan … [Read more...] about [New Webinar] The Top 5 FAQ’s When Considering Programmatic
How to work with Sensitive Data Accounts
What do you do when you are told by the ever-present Google that you can’t use remarketing lists or other audiences in your paid search strategies? You work with out a strategy and suggest that remarketing could help engage users who have been on your site but did not convert the first time around. You get the tag placed, the list is built, and then Google disables your list … [Read more...] about How to work with Sensitive Data Accounts
3 Best Practices for Universal App Campaigns
Universal App Campaigns were launched in mid-2015 as part of Google's efforts to utilize machine-learning in its advertising product offerings. Google has since rebranded this effort as simply “App Campaigns”. The goal is for the machine-learning system to analyze, in real-time, hundreds of millions of signals to put your app in front of the best possible users. We saw Google's … [Read more...] about 3 Best Practices for Universal App Campaigns
Competitor RLSA: Stay Top of Mind for Site Visitors
As PPC managers, we are always looking for ideas and ways to beat the competition. One way we do this is through competitor campaigns, where we bid on a competitor brand name to show ads in front of users who were not directly looking for our brand. This can drive visitors to our site over the competitor. These campaigns, most of the time, are used and known for brand awareness … [Read more...] about Competitor RLSA: Stay Top of Mind for Site Visitors
The Focused Event You’ve Been Searching For
We at Hanapin Marketing recognize the incredible pace of change in the digital advertising industry and are constantly learning in order to keep up with the newest updates, platforms, and rollouts. Our all-PPC conference, Hero Conf, is where that knowledge turns into action. We'll be live from Austin, TX for our 7th annual US event, April 16-18, 2018! If PPC is what you … [Read more...] about The Focused Event You’ve Been Searching For
A Closer Look at AdWords Smart Bidding
Black Friday, Cyber Monday, Christmas, Hanukah, Festivus; the list of sale opportunities doesn’t end at this point of the year. If you’re managing an eCommerce account right now, time management is fast becoming your most utilized skill. But, what if I told you there was a way to free up some time by giving into our machine overlords? Moving from manual bidding to trusting … [Read more...] about A Closer Look at AdWords Smart Bidding
A Guide to Remarketing in the SteelHouse Advertising Suite
As digital marketers, we have a strong understanding of remarketing’s value. Our most successful competitors are taking advantage of remarketing opportunities in AdWords, DoubleClick, AdRoll or Criteo. But what happens when your site’s unique monthly visitor total is too low for Criteo campaigns to be successful? How about when Google or AdRoll policies become a roadblock? … [Read more...] about A Guide to Remarketing in the SteelHouse Advertising Suite
6 Tips For Efficient Facebook Advertising
Do you advertise on Facebook? Do you wish you could be a little more efficient with your time and money? Well these six tips could help you! I hope they help you. No really I do! We love helping advertisers like you! Tip 1: Learn To Use Power Editor Those of you who aren’t using the Power Editor for your Facebook advertising efforts could be wasting a lot of time in the ads … [Read more...] about 6 Tips For Efficient Facebook Advertising
5 Lessons I’ve Learned (the hard way) in CRO
Approaching an anniversary commemorating the time I've spent in the glorious arena of conversion rate optimization under the umbrella of a stellar PPC agency (#8 on AdAge's Best Places to Work list), I wanted to take this small corner of the Interwebs to share a few key lessons with you all. Why? Because I am a doer. I learn by doing. Thus, I tend to make mistakes. It … [Read more...] about 5 Lessons I’ve Learned (the hard way) in CRO