Hold on to your hats PPC’ers, as Google has announced a big update to AdWords Daily Budgets. As of October 4th, campaigns will be able to spend up to two times the average daily budget. This means on occasion, Google will over-deliver your ads, causing your account to overspend up to twice your set daily budget in the account. While this seems extreme, Google has set in … [Read more...] about AdWords Campaigns Can Now Spend Up To 2x Daily Budget
Search Results for: PPC
4 Quick Steps to Create Your Mobile App Strategy
There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help you when planning your strategy. 1. Know your … [Read more...] about 4 Quick Steps to Create Your Mobile App Strategy
London Golden Ticket #2 Goes to…
...Azeem Ahmad (@azeemPPC). Congratulations Azeem! Your ticket to Hero Conf London is on us. We had a fantastic response to our search for Hero #2. And you've got one final opportunity to win a free ticket, Hero #3 is already flying over at HeroConf.com. Nows the time, go find our final hidden, golden PPC Hero now (for a recap of the contest rules, please read our post … [Read more...] about London Golden Ticket #2 Goes to…
The Winner of Golden Ticket #1 is….
...Adam Garnsey (@garnsee). Congratulations Adam! Your ticket to Hero Conf London is on us. We appreciate all the folks who found Hero #1. The good news, our second hero is already flying over at HeroConf.com. That means another chance for a free ticket is now available, if you can find our hidden, golden PPC Hero (for a recap of the contest rules, please read our post … [Read more...] about The Winner of Golden Ticket #1 is….
Creative Ways To Manage Multiple Brands In Auction
It is easy to bid against your competitors in the paid search auction. You can implement an automated bid strategy, like outrank or top of page. You can bid on competitor terms or target audiences that show an interest in your competitors’ brand. All can help to ensure that your brand is winning for the top spot against your competition. The difficult part of bidding and … [Read more...] about Creative Ways To Manage Multiple Brands In Auction
Hero Conf London Golden Ticket #1
It's here! Now is your chance to win one of 3 free tickets to Hero Conf London, 23-25 October, with the Golden Ticket Giveaway. For all the details on how you can win, read our previous post on the contest here. For the abridged version: We're hiding one Golden PPC Hero on the Hero Conf London site everyday, today through Thursday. It's your job to track down each Hero, … [Read more...] about Hero Conf London Golden Ticket #1
New AdWords Updates to Finish the Year Strong
It’s that time again – time to go over all the new and improved features you need to be using in Google AdWords! Since the platform is constantly changing and updating, we want to be your go-to resource when you need the ultimate scoop. So, what new features do you need to be focusing on for your best AdWords results? Join Optmyzr’s Fred Vallaeys and Hanapin’s Matt Umbro as … [Read more...] about New AdWords Updates to Finish the Year Strong
The Golden Ticket Giveaway Returns for London!
The popular Golden Ticket Giveaway returns for Hero Conf London! That means you'll have 3 chances to win a free ticket to London's Only All PPC Event, 23-25 October at The Brewery! We’re hiding our golden PPC friends within the content on HeroConf.com over the next three days – the first will be hidden first thing tomorrow, 3 October, with a new hero flying on 4 and 5 October … [Read more...] about The Golden Ticket Giveaway Returns for London!
5 Tips to Write a Winning Hero Conf Speaker Pitch
As some of you know already, I am gearing up to present at Hero Conf London in just a few short weeks. Reflecting on my experience writing pitches for Hero Conf (both successfully and unsuccessfully), I thought it might be useful to share what I’ve learned along the way. Whether you are fixing to secure your own spot at Hero Conf in Austin this Spring, or aiming for a different … [Read more...] about 5 Tips to Write a Winning Hero Conf Speaker Pitch
The Five Ad Creation Methods You Should Be Testing
Google recently rolled out new best practice recommendations for optimizing search Ads within Ad Groups. The new recommendations move away from traditional A/B Ad testing and instead focus on Google’s algorithm to determine which ad copy performs the best. Google now recommends a minimum of 5 Ads per Ad Group to give the algorithm enough data to properly determine a … [Read more...] about The Five Ad Creation Methods You Should Be Testing
The Ultimate Guide to Google Ads Quality Score 2024
A comprehensive explainer guide to Google's Quality Score Everyone is familiar with the Quality Score available for individual keywords in your Google Ads account – this is the visible keyword-level Quality Score. What a lot of people fail to recognize, is that there is more at play here than meets the eye. Most of the time, you can’t solve a Quality Score issue with just … [Read more...] about The Ultimate Guide to Google Ads Quality Score 2024
Landing Page Testing: Go Big? Or Small?
The CRO arena has been moving and shaking since its early beginnings; constantly challenging itself to adapt and optimize (Convenient, right? Optimizers optimizing their own industry?). Lately, there has been a lot of buzz surrounding testing; specifically, how big should we test? Some clients want to move hard and fast testing radical changes very frequently while other … [Read more...] about Landing Page Testing: Go Big? Or Small?
