If you’re anything like me, you’ve probably been hearing a lot about a mystical feature in AdWords known as the “Custom Affinity Audience.” Whether it was Cassie Oumedian’s 3 Killer Strategies for Custom Affinity Audience Campaigns, Joe Martinez’s 4 Custom Affinity Audiences to Try for Display Advertising or recommendations from persistent and dedicated Google teams, Custom … [Read more...] about How To Build Custom Affinity Audiences In Old & New AdWords
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Faster, Easier Mobile Lead Generation with Social Lead Ads
Social ads continue to get more and more interactive for e-commerce advertisers. Facebook is hard at work, beautifying canvas and product layouts that really make product images and video content pop. Facebook introduced canvas templates for product ads this month, which may leave those of us cultivating leads or advertising in the business to business sector feeling green with … [Read more...] about Faster, Easier Mobile Lead Generation with Social Lead Ads
What Will 2018 Hold for Social?
We’ve seen other platforms fighting Facebook for the social advertising kingdom, and new features rolled out left and right. Who’s stopping those platforms now? As we walk into the next year, we’re going to see some amazing new features and updates coming out and some awesome platforms that you’ll want to be investing your social dollars into. In this webinar, join AdStage’s … [Read more...] about What Will 2018 Hold for Social?
Why Brand Ad Campaigns Are Important
On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name in all engines for several reasons. We will … [Read more...] about Why Brand Ad Campaigns Are Important
How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
There are multiple approaches and strategies to organizing Shopping campaigns for PPC. All of these will vary greatly depending on the brand, the number of products, the price of products, the type of products, feed organization, and the list keeps going. However, I have narrowed account-wide Shopping structures down to two options. Again, these aren’t the only two options, but … [Read more...] about How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
Your Last Chance to Join Us at Hero Conf London
We're ready to welcome more than 300 PPC pros to Hero Conf. And we'd love to add your name to the attendee list at London's Only All-PPC Event. Packed with 41 all-new sessions on the most pressing issues facing digital marketers today, it's an event you simply can't miss. Beyond the content, we've got exciting opportunities to meet and network with people who understand the … [Read more...] about Your Last Chance to Join Us at Hero Conf London
Ad Experiments You Can Start Running Today
All of the recent changes happening in AdWords, from the Interface-lift , to the New Ad Rotation options to the Daily Budget Changes has me feeling like Google is having a mid-life crisis, and I’m wondering “what’s it going to do next, buy a leather jacket?” When you’re faced with these, or any other uncertainties in your accounts, consider running Experiments. The beauty of … [Read more...] about Ad Experiments You Can Start Running Today
Data Insights and Strategies for Irresistible Ad Copy
Ad copy is important in the realm of digital marketing and so is knowing how to write it effectively. What insights would be helpful to you when writing ad copy? Did you ever think to look to your data insights in order to improve the relevance of your ads? Who knew numbers and words could fit so well together? In this live webinar, Hanapin’s Lauren Rosner and Wordstream’s … [Read more...] about Data Insights and Strategies for Irresistible Ad Copy
AdWords Campaigns Can Now Spend Up To 2x Daily Budget
Hold on to your hats PPC’ers, as Google has announced a big update to AdWords Daily Budgets. As of October 4th, campaigns will be able to spend up to two times the average daily budget. This means on occasion, Google will over-deliver your ads, causing your account to overspend up to twice your set daily budget in the account. While this seems extreme, Google has set in … [Read more...] about AdWords Campaigns Can Now Spend Up To 2x Daily Budget
4 Quick Steps to Create Your Mobile App Strategy
There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help you when planning your strategy. 1. Know your … [Read more...] about 4 Quick Steps to Create Your Mobile App Strategy
London Golden Ticket #2 Goes to…
...Azeem Ahmad (@azeemPPC). Congratulations Azeem! Your ticket to Hero Conf London is on us. We had a fantastic response to our search for Hero #2. And you've got one final opportunity to win a free ticket, Hero #3 is already flying over at HeroConf.com. Nows the time, go find our final hidden, golden PPC Hero now (for a recap of the contest rules, please read our post … [Read more...] about London Golden Ticket #2 Goes to…
The Winner of Golden Ticket #1 is….
...Adam Garnsey (@garnsee). Congratulations Adam! Your ticket to Hero Conf London is on us. We appreciate all the folks who found Hero #1. The good news, our second hero is already flying over at HeroConf.com. That means another chance for a free ticket is now available, if you can find our hidden, golden PPC Hero (for a recap of the contest rules, please read our post … [Read more...] about The Winner of Golden Ticket #1 is….
