It is easy to bid against your competitors in the paid search auction. You can implement an automated bid strategy, like outrank or top of page. You can bid on competitor terms or target audiences that show an interest in your competitors’ brand. All can help to ensure that your brand is winning for the top spot against your competition. The difficult part of bidding and … [Read more...] about Creative Ways To Manage Multiple Brands In Auction
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Hero Conf London Golden Ticket #1
It's here! Now is your chance to win one of 3 free tickets to Hero Conf London, 23-25 October, with the Golden Ticket Giveaway. For all the details on how you can win, read our previous post on the contest here. For the abridged version: We're hiding one Golden PPC Hero on the Hero Conf London site everyday, today through Thursday. It's your job to track down each Hero, … [Read more...] about Hero Conf London Golden Ticket #1
New AdWords Updates to Finish the Year Strong
It’s that time again – time to go over all the new and improved features you need to be using in Google AdWords! Since the platform is constantly changing and updating, we want to be your go-to resource when you need the ultimate scoop. So, what new features do you need to be focusing on for your best AdWords results? Join Optmyzr’s Fred Vallaeys and Hanapin’s Matt Umbro as … [Read more...] about New AdWords Updates to Finish the Year Strong
The Golden Ticket Giveaway Returns for London!
The popular Golden Ticket Giveaway returns for Hero Conf London! That means you'll have 3 chances to win a free ticket to London's Only All PPC Event, 23-25 October at The Brewery! We’re hiding our golden PPC friends within the content on HeroConf.com over the next three days – the first will be hidden first thing tomorrow, 3 October, with a new hero flying on 4 and 5 October … [Read more...] about The Golden Ticket Giveaway Returns for London!
5 Tips to Write a Winning Hero Conf Speaker Pitch
As some of you know already, I am gearing up to present at Hero Conf London in just a few short weeks. Reflecting on my experience writing pitches for Hero Conf (both successfully and unsuccessfully), I thought it might be useful to share what I’ve learned along the way. Whether you are fixing to secure your own spot at Hero Conf in Austin this Spring, or aiming for a different … [Read more...] about 5 Tips to Write a Winning Hero Conf Speaker Pitch
The Five Ad Creation Methods You Should Be Testing
Google recently rolled out new best practice recommendations for optimizing search Ads within Ad Groups. The new recommendations move away from traditional A/B Ad testing and instead focus on Google’s algorithm to determine which ad copy performs the best. Google now recommends a minimum of 5 Ads per Ad Group to give the algorithm enough data to properly determine a … [Read more...] about The Five Ad Creation Methods You Should Be Testing
The Ultimate Guide to Google Ads Quality Score 2024
A comprehensive explainer guide to Google's Quality Score Everyone is familiar with the Quality Score available for individual keywords in your Google Ads account – this is the visible keyword-level Quality Score. What a lot of people fail to recognize, is that there is more at play here than meets the eye. Most of the time, you can’t solve a Quality Score issue with just … [Read more...] about The Ultimate Guide to Google Ads Quality Score 2024
Landing Page Testing: Go Big? Or Small?
The CRO arena has been moving and shaking since its early beginnings; constantly challenging itself to adapt and optimize (Convenient, right? Optimizers optimizing their own industry?). Lately, there has been a lot of buzz surrounding testing; specifically, how big should we test? Some clients want to move hard and fast testing radical changes very frequently while other … [Read more...] about Landing Page Testing: Go Big? Or Small?
You Heard it Here First: The Exclusive Gmail Ads Updates for 2017
Gmail Ads is about to roll out some amazing new features on their platform this fall and you’ll get the scoop on all of them FIRST on our webinar! We’ll see features to save you time to improve efficiency and some really creative changes that you didn’t even know you needed until now! In this live webinar, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get … [Read more...] about You Heard it Here First: The Exclusive Gmail Ads Updates for 2017
Smart RLSA Tips for the Holiday Season
In AdWords, I have found that conservative bid adjustment work best for most settings within the account. For device, location, and ad schedule I will usually use minor positive bid adjustments +5-10% and usually stronger negative adjustments -15-50%. There is one area of the account where I have found that higher bid adjustments are really effective. Over the years, I have … [Read more...] about Smart RLSA Tips for the Holiday Season
Our Attendees Have Spoken – Why You Can’t Miss London
Deciding how to spend your professional development money is tough. Budgets are tight and you want to be sure you're getting the most out of every opportunity. PPC training at Hero Conf London, 23-25 October, includes a schedule that can be tailored to any PPC role. In-depth, actionable sessions for the PPC Specialist and high-level strategies and tactics for the Marketing … [Read more...] about Our Attendees Have Spoken – Why You Can’t Miss London
Using Google Sheets as a Script Controller
Today we’re going to use Google Sheets as a control center of sorts for AdWords Scripts. The Sheets interface allows users to make adjustments via a spreadsheet rather than through the code itself. This method not only makes changes easier to implement but empowers less technical users to harness the power of scripts. In this article, we’ll cover an example use case then go … [Read more...] about Using Google Sheets as a Script Controller
