Although the question box has closed, you can still tune in to hear fantastic expert programmatic tips from Hanapin's Emma Franks and Bryan Gaynor. They'll answer all the questions that have been submitted so far - odds are someone has the same one you do! If you want to hear the answers to your questions & others, REGISTER HERE to sign up for the full live webinar on … [Read more...] about Ask Us Anything About Programmatic!
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Google To Let Advertisers Use Search Data For YouTube Ad Targeting
As the YouTube viewer increasingly shifts to mobile, Google is actively searching for ways to build solutions that will allow advertisers to reach customers across screens in more effective ways. Last month, Google finally announced that they would be allowing users to use search data for YouTube targeting. Up until now, advertisers have only been able to narrow targeting … [Read more...] about Google To Let Advertisers Use Search Data For YouTube Ad Targeting
Individualized Learning Takes Center Stage at Hero Conf LA!
Advanced Track, Career Development Sessions, and Tailored Workshops We love the feedback that we get from each of our events. It allows us to expand on the most successful components and ditch or reinvent those pieces that are falling flat. What we heard last year was three-fold: As an expert-level marketer, I need more advanced content I'm looking to grow personally, … [Read more...] about Individualized Learning Takes Center Stage at Hero Conf LA!
Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
If you haven’t started integrated video ads into your social media strategy then it’s time to start. Whether you’re in B2C or B2B, 2017 is shaping up to be all about video marketing. Video marketing can appear as complex because of the various platform offerings, across a growing range of devices, and the amount of work and time required to produced one video. At the same … [Read more...] about Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
3 Ways Facebook Automation Can Help You Manage Ads
Automation. It’s being discussed everywhere from self-driving cars to Bing’s Associate Account Manager in a Box. While some fear it and others welcome it, it’s already been around us in the digital marketing space for a while. If you’ve created automated PPC reports, used automated bidding rules, or ever relied on things like targeted CPA, you’ve been utilizing pieces of … [Read more...] about 3 Ways Facebook Automation Can Help You Manage Ads
On Demand Webinar: Why Your Agency Should Be Using a Consultative Approach
On Demand Webinar Why Your Agency Should Be Using a Consultative Approach Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Why Your Agency Should Be Using a Consultative Approach
Broadening Your Paid Search Marketing Strategy
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Sergio Cano will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Over the years, broad match keywords developed a bad reputation for driving low quality traffic and … [Read more...] about Broadening Your Paid Search Marketing Strategy
Analytics as the Foundation for Successful Landing Page Optimizations
For those of you following along at home, you'll remember from last month that the analytics analysis is one piece of our CRO puzzle. What is involved in the analytics analysis and why is this important to develop landing page optimizations? Why Analytics? Utilizing your analytics platform will lay the groundwork for your landing page optimizations. Rather than making … [Read more...] about Analytics as the Foundation for Successful Landing Page Optimizations
2017: The Year You Launch Your Video Ads
I was reading an article recently about Generation Xers and how they consume content on YouTube and how to best engage with this coveted consumer cohort. The article noted that Gen Xers, who were born between mid-1960 and late 1970s, are predominantly using YouTube for trips down memory lane, for news content and for DIY videos. I am a Gen Xer and I agree with this theory, but … [Read more...] about 2017: The Year You Launch Your Video Ads
We Know Programmatic: Ask Us Anything [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, We Know Programmatic: Ask Us Anything. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Understanding the Ins and Outs of Programmatic for PPC The Definitive Programmatic … [Read more...] about We Know Programmatic: Ask Us Anything [Webinar Confirmation]
We Know Programmatic: Ask Us Anything
More about this Webinar As a PPC peep, you might be looking at programmatic with deer-in-the-headlights eyes. With all of your other paid strategies, how does programmatic even fit in? While programmatic can seem very confusing and a bit overwhelming, it can work in harmony with the million other PPC weeds you deal with every day. In this webinar recording, Hanapin Account … [Read more...] about We Know Programmatic: Ask Us Anything
Why Your Agency Should Be Using a Consultative Approach
When working with your agency, do you feel like just another client? Like every email you get is a template and sent to every account they work with? The Consultative Approach dives deep into your individual problems as a company and is more focused on achieving goals, not simply checking off tasks. In order to make this work, rather than focusing solely on short-term wins that … [Read more...] about Why Your Agency Should Be Using a Consultative Approach
