When working in the sales department for a digital marketing agency, it’s easy to focus only on sales and your day-to-day responsibilities. However, one of the most important things you must do is stay educated on industry news. Whether you have a background in marketing or not, it’s an industry that needs constant education and is rapidly changing. The basics and best … [Read more...] about How Sales Stays Informed In The Digital Marketing World
Search Results for: PPC
How To Keep Your Job And Your Cool While Working From Home
Since I work from home and telecommute I thought it’d be a good idea to share my expert tips on the topic (just kidding, I’ve only been working remotely for four weeks). Like many agencies, Hanapin employees have the opportunity to work from home on various weekdays. Furthermore, Hanapin employs PPC Account Managers with previous experience who live outside of Bloomington, … [Read more...] about How To Keep Your Job And Your Cool While Working From Home
On Demand Webinar – Building Personas For Better Results
On Demand Webinar Building Personas For Better Results [Our Success Stories] Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Building Personas For Better Results
[New Flash Webinar!] Building Personas For Better Results – Our Success Stories
As advertising platforms become more sophisticated, the opportunity to create incredibly targeted personas has become much easier. But are you fully taking advantage of this tactic? In this new 20 minute webinar, Hanapin’s Senior Account Manager, Kelly Pollock, discusses how social platforms are making it easy to build out personas to target, why this is extremely important in … [Read more...] about [New Flash Webinar!] Building Personas For Better Results – Our Success Stories
Webinar: Better Results, Less Money: The Power of Location Marketing
More about this Webinar Location marketing is a smart way to get leads that have the best chance of converting for your business. Regardless of how great your ad is, it likely won’t perform as well if it doesn’t appear in the right places (where your customers are!). In this webinar recording, Hanapin's Associate Director of Services, Jeff Baum, and Unbounce's Performance … [Read more...] about Webinar: Better Results, Less Money: The Power of Location Marketing
Calculate Your Research Online Purchase Offline (ROPO) Conversion Rate
One of the biggest challenges facing digital marketers is how to measure research online purchase offline, otherwise known as ROPO, for those who have both an e-commerce website and a physical store location. I’m sure the majority of us do it regularly. We browse numerous retailers online before heading in store to make the purchase, especially for those expensive items. At … [Read more...] about Calculate Your Research Online Purchase Offline (ROPO) Conversion Rate
Webinar Confirmation: Better Results, Less Money: The Power of Location Marketing
You're All Set! You're now registered for Hanapin and Unbounce's webinar, Better Results, Less Money: The Power of Location Marketing. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 3 Ways To Improve Your Bing Ads Reporting Skills Creating … [Read more...] about Webinar Confirmation: Better Results, Less Money: The Power of Location Marketing
Top 3 Bing Ads Improvements That Have Happened This Month
In case you haven't been following, Bing Ads has released new features throughout the month of May. Today's post will cover the top 3 improvements. 1) Bing UET Tag Helper A troubleshooting Chrome extension can now quickly check if Universal Event Tracking (UET) tags are set up correctly without having to wait for validation in the UI. To help advertisers confirm their UET … [Read more...] about Top 3 Bing Ads Improvements That Have Happened This Month
On Demand Webinar: Secrets To Setting Up Your Social Attribution for Success
On Demand Webinar Secrets To Setting Up Your Social Attribution for Success Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Secrets To Setting Up Your Social Attribution for Success
Through 1 June, Hero Conf London at £400 Off!
We're getting really excited about our return to London for Hero Conf, 24-26 October at etc.venues St. Paul's. And we would love to see you there. Last year provided the opportunity to share the unique Hero Conf experience with even more of our loyal followers. We'll be sharing attendee testimonials, speaker interviews and session information over the course of the next few … [Read more...] about Through 1 June, Hero Conf London at £400 Off!
Easy-To-Build Pivot Tables For Quick SQRs
Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seems: Overwhelming - because where do you start? Not worth the time. How often are you really going to find something … [Read more...] about Easy-To-Build Pivot Tables For Quick SQRs
[New Whitepaper!] 5 Ways To Deliver The Best Mobile Experience
It should come as no surprise to you that mobile strategy is imperative to the overall health of your PPC account. In a study done by Google, 88% of conversions triggered by a mobile search happened within 5 hours of performing the search. 55% within one hour. Mobile strategy is about being in the moment with your target audience. It is about being quick and efficient. It is … [Read more...] about [New Whitepaper!] 5 Ways To Deliver The Best Mobile Experience
