For someone working to create strong partnerships for your company, it’s crucial to do anything and everything to make connections and expand your network. While everyone should see some importance in networking and being engaged in your industry, for people working within sales and business development, it’s a requirement. While referrals and potential clients reaching out … [Read more...] about Using LinkedIn To Expand Your Network of Opportunities
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We’re off to Philly, and You Can Still Come!
Hero Conf Philadelphia starts Sunday at the Pennsylvania Convention Center. All your PPC friends will be there. That means you have until Friday to claim your seat at the World's Largest All-PPC Event and join in. We've finalized the schedule, the networking and the fun, and we hope you can still make the time to be part. The biggest names and brightest minds in PPC … [Read more...] about We’re off to Philly, and You Can Still Come!
New! 6 OnDemand Webinars & Slides Featuring Hero Conf Speakers!
Hero Conf is a killer annual conference, offering its attendees cutting edge tactics and inspiring insights from some of the brightest minds in PPC. At Hanapin and PPC Hero, we get the pleasure of working with many of these speakers all year round through webinars. Sign-up now to watch 6 different on demand webinars featuring speakers at this year’s Hero Conf and from past … [Read more...] about New! 6 OnDemand Webinars & Slides Featuring Hero Conf Speakers!
Analyzing Facebook Performance Thru Multi Channel Funnels
When judging Facebook performance it’s easy to look at last click (or last non-direct click) data and assume Facebook isn’t performing as well as other platforms. It’s then easy to conclude that you should either reduce the budgets in Facebook or, worse yet, pull out of the platform entirely. Yet, Facebook as a social platform with its rich media ad formats and a vast … [Read more...] about Analyzing Facebook Performance Thru Multi Channel Funnels
Google Analytics: Meet The Pivot Table
Google Analytics can be intimidating and often times used for the most monotonous tasks. Don’t get me wrong, even the simplest data can be insightful and allow for great optimizations within any account. However, are you leveraging Google Analytics to its fullest potential? Are you diving deep enough into the data to find hidden treasures? Below are a few steps that will … [Read more...] about Google Analytics: Meet The Pivot Table
How to Hire a Digital Marketing Analyst
Editor’s Note: This week on PPC Hero, we’ll be writing about the interview process and how to find the right candidates. Some posts will be highly specific to PPC roles while others will be general hiring tips. Make sure to tweet us your comments @ppchero. Analysts offer a distinct skill set for marketing teams. It is a crucial hire for an expanding team, but what should you … [Read more...] about How to Hire a Digital Marketing Analyst
10 Days Until the Fun Begins in Philly!
We're just over a week from packing our bags and heading to the City of Brotherly Love for the 5th Annual Hero Conf. And though space and time is limited, you can still join us April 25-27 at the Pennsylvania Convention Center in downtown Philadelphia for the PPC Conference of the Year. We're bringing you the same expert content you expect, with keynotes from Brad Geddes, … [Read more...] about 10 Days Until the Fun Begins in Philly!
Hero Conf OnDemand
More about these Webinars Hero Conf is a killer annual conference, offering its attendees cutting edge tactics and inspiring insights from some of the brightest minds in PPC. Hanapin gets the pleasure of working with many of those speakers all year round through webinars. Register now to get 6 different on demand webinars featuring speakers at this year’s Hero Conf and from … [Read more...] about Hero Conf OnDemand
Hero Conf Special On Demand Webinars
Hero Conf is a killer annual conference, offering its attendees cutting edge tactics and inspiring insights from some of the brightest minds in PPC. Hanapin gets the pleasure of working with many of those speakers all year round through webinars. Below you'll find 6 different on demand webinars featuring speakers at this year's Hero Conf and from past Hero Confs, including … [Read more...] about Hero Conf Special On Demand Webinars
Entry Level Applicants: Where Do We Even Start?
Editor’s Note: This week on PPC Hero, we’re writing about the interview process and how to find the right candidates. Make sure to tweet us your comments @ppchero. Carrie Albright continues the week by discussing what we look for in entry-level candidates. Hanapin Marketing is the PPC Agency of Experts – but at some point, every expert was an entry-level employee. No matter … [Read more...] about Entry Level Applicants: Where Do We Even Start?
Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
You're All Set! You're now registered for our webinar, Bing Shopping Campaigns: Reports You Need To Drive Optimal Performance. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 3 Ways To Improve Your Bing Ads Reporting Skills Shopping … [Read more...] about Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
Flash Series! Bing Shopping Campaigns: Reports You Need To Drive Optimal Performance
More about this Webinar With Bing Shopping Campaigns mainstreamed to all advertisers, you should look at your reporting to help optimize for the best performance. In this 20 minute flash webinar, Bing's Program Manager and Shopping Campaign expert, Richard Park, will discuss the reporting features in the UI and which reports you can pull to help better optimize your … [Read more...] about Flash Series! Bing Shopping Campaigns: Reports You Need To Drive Optimal Performance
