If you’re looking to build awareness of your brand and attract new people, it’s hard to ignore the power of social media and the vast reach of Facebook. Millions of daily active users present a great opportunity to showcase your brand and discuss what you have to offer. With the ability to share, like, and comment, Facebook provides powerful options for users to become … [Read more...] about Find New Customers With Facebook Audiences
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10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
This year has been a dynamic one in the world of paid search as many platforms have released a number of updates and new features. For most retailers, a new and exciting change was the ability to have a Black Friday and a Cyber Monday structured data as an ad extension. On the other hand, Bing has also made an array of changes to their advertising platform in 2015, with the … [Read more...] about 10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
A Marketer’s Guide To Pinterest Analytics
As Pinterest strives to monetize their platform, they continue to listen to the challenges of advertisers and brands. One of the key challenges they tackled early on was Analytics. Pinterest realized how important it was for marketers to understand how their audience interacted and engaged with their brand while on the platform. In an effort to make that analysis easier, … [Read more...] about A Marketer’s Guide To Pinterest Analytics
[New Infographic!] What America’s Fastest Growing Companies Spend in Google AdWords
The PPC industry is always growing, expanding and changing. And this year, it was no different. We thought it would be interesting to take a look at Inc Magazine's list of the 5000 fastest growing companies in America and see how they spend their PPC dollars. So we partnered with SEM Rush to create the infographic below, which details how these Inc 5000 companies use the … [Read more...] about [New Infographic!] What America’s Fastest Growing Companies Spend in Google AdWords
Helpful Excel Functions For Building URLs
Building URLs is a common pain point for marketers of all experience levels. Tagging isn’t something you do every day, making it easy to miss out on common tips and tricks. Without knowing the standard tools, you are often left with the daunting process of building URLs piece by piece in the Google URL Builder or one by one in the interface. I wouldn’t wish that on … [Read more...] about Helpful Excel Functions For Building URLs
Take Action With Bing’s ActionLink Ad Extensions
As PPC marketers, one of our biggest challenges is getting our ad copy to look different from that of our competitors. Time and time again, I look at how my ads stack up against my competition and wrack my brain to try and find some differentiating factor that I can use to make my copy more appealing to the users. Many times, it’s a real challenge, as we mostly offer the same … [Read more...] about Take Action With Bing’s ActionLink Ad Extensions
How Smart Are AdWords Smart Goals?
AdWords recently introduced Smart Goals for advertisers who are not using conversion tracking. The Smart Goals measure user behavior to determine how likely they are to convert. Even with this new feature, if you have the ability to set-up goals or conversions tracking, these options would be ideal. Types Of Smart Goals Time on site Pages per … [Read more...] about How Smart Are AdWords Smart Goals?
Webinar Confirmation: Getting Your Ecommerce Ready for 2016
You're All Set! You're now registered for Hanapin Marketing and Shopify's webinar, From Building to Selling: Getting Your Ecommerce Ready for 2016. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 4 Insanely Easy To Implement Features for … [Read more...] about Webinar Confirmation: Getting Your Ecommerce Ready for 2016
Webinar – From Building to Selling: Getting Your Ecommerce Ready for 2016
More about this Webinar In 2016, ecommerce sales are predicted to exceed 550 billion dollars alone. As an ecommerce marketer, you need to constantly be on your toes, with your ear to the ground on what's in the pipeline and what can help you sell your products and services better. It's crucial that you are changing dynamically to your customers' needs, targeting the right … [Read more...] about Webinar – From Building to Selling: Getting Your Ecommerce Ready for 2016
Treat Your Bid Management Like Your Daily Fantasy Players
In my article earlier this month on why PPC Life allows you to wear many hats, I stated how I get to do things at work that I enjoy doing in my spare time. I used FanDuel as an example as to how some things I enjoy doing are similar to my everyday work life. Well - when coming up with my latest bid strategy ideas I came up with direct ideas from how player analyses' are done in … [Read more...] about Treat Your Bid Management Like Your Daily Fantasy Players
Our Top 2015 Speakers Return for Hero Conf Philadelphia!
That’s right PPC Heroes, they’re back! Our top-rated 2015 speakers (your colleagues, friends and acquaintances) are returning for Hero Conf Philadelphia, April 25-27 at the Pennsylvania Convention Center. And they’re preparing the all-new, in-depth PPC-only sessions our attendees have asked for. What’s more, most of them will be speaking as part of the brand new Hero Conf … [Read more...] about Our Top 2015 Speakers Return for Hero Conf Philadelphia!
Google’s Search Rater Guide Shares How Google Ranks Websites
On November 12th of this year, Google published a 160-page comprehensive guide used to train search raters at Google. This guide is by far the most complete list of instructions that Google has ever openly published outlining how websites are rated. Before we dive in, it is important to explain the purpose of this document. Google uses actual human beings, not an algorithm … [Read more...] about Google’s Search Rater Guide Shares How Google Ranks Websites
