On Demand Webinar Why Calls Are Better Than Clicks Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Why Calls Are Better Than Clicks
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Only 3 Weeks Until Hero Conf London!
Register Now for the Most Relevant, Actionable PPC Information! We’re putting the finishing touches on our first ever London Hero Conf event, 28-30 October at the Millennium Gloucester London Kensington Hotel and Conference Centre. But there is still time to claim one of our few remaining seats and access the best PPC content around. Our staff are particularly excited … [Read more...] about Only 3 Weeks Until Hero Conf London!
Google Analytics Cohort Analysis
The Cohort Analysis report is one of the newer features within Google Analytics. What this report allows you to do is segment your data into Cohorts based on Acquisition Date, and view metrics such as retention rate and transactions / revenue. Setting it up is a breeze, but the report is even more valuable with custom segments layered on it. Overview of Cohorts – How It … [Read more...] about Google Analytics Cohort Analysis
Workflow and Campaign Performance Are High Priorities In New Bing Updates
Bing Ads recently announced a number of improvements to Universal Event Tracking (UET), the fairly new conversion and goal tracking, that will also soon power retargeting on search. If you haven’t yet implemented UET, there is now a simplified workflow and documentation that will make it easier to get started and understand how it works. Likewise, if you are still using … [Read more...] about Workflow and Campaign Performance Are High Priorities In New Bing Updates
Are You Too Focused On Your Data?
There is no denying that the appeal of digital marketing is the metrics. In many cases data is as near to immediate as any manager needs. Proper data allows you to more easily make choices, decisions, and scale your efforts as needed. Every wealth comes with a downside though. It is possible to be too reliant on data, to become effectively data blind. I mention reliance first … [Read more...] about Are You Too Focused On Your Data?
[New Webinar!] Why Calls Are Better Than Clicks
Many marketers fixate on actions like getting clicks, web leads, form-fills and email addresses from users. However, are all those email addresses you’re acquiring turning into customers? In this webinar, expert McKay Allen from Convirza discusses why calls are more valuable than clicks, actionable insights on using call marketing, and the reasons behind why marketers are so … [Read more...] about [New Webinar!] Why Calls Are Better Than Clicks
Amazon Text Ads To Be Discontinued
Amazon Text Ads were announced just a short time ago, and yet the program is soon to be discontinued. According to an email advertisers received, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will be shutting down Amazon Product Ads. Amazon Text Ads were organized as a replacement for Amazon Product Ads, as Text Ads were … [Read more...] about Amazon Text Ads To Be Discontinued
Three Things I Learned About Our Lead Generation Clients
I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior in lead generation ppc accounts, and how that behavior varies on weekends vs. the workweek. Having access to lead-gen accounts across multiple … [Read more...] about Three Things I Learned About Our Lead Generation Clients
On The Road Again – Using Strategy Roadmaps To Drive Client Success
When starting off with a new client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development. At times, it may seem difficult to know where to focus your attention or how initiatives should be prioritized. It might also be difficult to relay this to a client in a way in which expectations are managed and both the … [Read more...] about On The Road Again – Using Strategy Roadmaps To Drive Client Success
On Demand Webinar: Live Landing Page Audit
On Demand Webinar Live Landing Page Audit Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Live Landing Page Audit
5 Ways Conversion Reporting Could Be Misleading Your Optimizations
Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics. Below we will identify five areas where your PPC accounts could be giving you misleading conversion information and tips … [Read more...] about 5 Ways Conversion Reporting Could Be Misleading Your Optimizations
Webinar Confirmation: Why Calls Are Better Than Clicks
You're All Set! You're now registered for Hanapin Marketing and Convirza's webinar, Why Calls Are Better Than Clicks. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Everything You Need To Know About PPC Conversion Tracking Calls: The … [Read more...] about Webinar Confirmation: Why Calls Are Better Than Clicks
