Google AdWords introduced dynamic structured snippets earlier this year, and over those past few months advertisers have been seeing success utilizing the feature. This automated ad extension gives your customers a better sense of the content on your website before they click on your ad. The information that automatically appears for your ad’s snippets reflects categories of … [Read more...] about Google AdWords Introduces Structured Snippet Extensions
Search Results for: PPC
There Is No Perfect Keyword
Whenever you first heard of PPC, it was most likely followed by “it is so great because of how targeted it is.” Of course, that is part of the appeal. It means no worries about attempting to reverse engineer organic listings or the paranoia that an algorithm is out to get you. At face value it is simple compared to other channels - you choose the keywords, you set bids, and you … [Read more...] about There Is No Perfect Keyword
Webinar Confirmation: Facebook Ads: How To Build A Funnel For Sales, Not Likes
You're All Set! You're now registered for Hanapin Marketing and AdEspresso's webinar, Facebook Ads: How To Build A Funnel For Sales, Not Likes. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Designing A Basic End-To-End Facebook Ecommerce … [Read more...] about Webinar Confirmation: Facebook Ads: How To Build A Funnel For Sales, Not Likes
Webinar: Facebook Ads: How To Build A Funnel For Sales, Not Likes
More about this Webinar The last time you heard about a great product from a friend, the recommendation probably didn't start with "buy this now", but instead a story of your friend's experience with that product. Yet, as marketers, we forget this and more often than not try to lead with a "buy now" message. Join JD Prater from Hanapin Marketing and CEO of AdEspresso, Massimo … [Read more...] about Webinar: Facebook Ads: How To Build A Funnel For Sales, Not Likes
Next Day Delivery: 17 Minutes Left!
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Jelle Wieggers (@Jelle_Wie), Acquisition Marketeer at Kato Group B.V. Delivery duration is one … [Read more...] about Next Day Delivery: 17 Minutes Left!
Download: 119 Facebook Custom Audiences
Facebook Custom Audiences Presented by Please be sure to bookmark this page for future access to this list. Download Your 119 Now! … [Read more...] about Download: 119 Facebook Custom Audiences
Webinar Confirmation: Live Landing Page Audit
You're All Set! You're now registered for Hanapin Marketing and 3Q Digital's webinar, Live Landing Page Audit. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Landing Page Forms: Stop Proposing On Your First Date Use The Destination URL … [Read more...] about Webinar Confirmation: Live Landing Page Audit
Webinar – Live Landing Page Audit
More about this Webinar Landing page optimization is the key to turning the most relevant clicks into conversions. Are you struggling to figure out why your landing page is not converting? Or why your landing page on desktop devices is converting like crazy, but your mobile landing page is tanking? In this webinar recording, Hanapin Marketing and 3Q Digital experts team up for … [Read more...] about Webinar – Live Landing Page Audit
Solidify Your Ecommerce Remarketing Strategy With Google Analytics
Sure, you’re running general remarketing (you ARE, right?!) but what about more specific remarketing strategies? Most, if not all, accounts are using the generic “remarket to all visitors” strategy, but we’re missing out on some great opportunity to get more granular with our targeting, thus making it more likely that users will convert. For ecommerce accounts in … [Read more...] about Solidify Your Ecommerce Remarketing Strategy With Google Analytics
8 Good Reasons To Bid On Your Pure Brand Keywords
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Anthony Pearce (@PearceAnthony), PPC Lead at Swoon Editions. Anyone working in PPC will, at … [Read more...] about 8 Good Reasons To Bid On Your Pure Brand Keywords
The One Metric We All Should Be Using in Our Bidding Strategies
Back in April, I wrote a post on why top v other bidding methods are better than using average position. This article stated that using impression share when changing bids is extremely important and average position does not take impression share into account. I ended this article by hinting that a formula was in the works on how to bid based on top v other v lost IS. That … [Read more...] about The One Metric We All Should Be Using in Our Bidding Strategies
Service Provider Problems? 4 Areas To Consider Before Firing Them
One of the best lessons I’ve learned in PPC is that my data cannot work in a vacuum. As much as I’d love to watch the clicks roll in and the conversions rack up, I can’t just close my computer on those metrics. I rely on supporting roles like CRMs, tracking platforms, and lots of different micro conversions for understanding my data. But there are also times that these … [Read more...] about Service Provider Problems? 4 Areas To Consider Before Firing Them
