The team at Google announced last week that they are rolling out a new campaign type entitled call-only campaigns. The ad type is aimed at mobile devices and work extremely well for advertisers who value a phone call more than a click. These ads can be set up directly from the ads tab in the Google interface. Once you have chosen to create a call-only ad you will … [Read more...] about Harness The New Google Call-Only Campaign
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Scaling Yourself By Simplifying Your Ideas
In the past year as President of a PPC agency I’ve learned a tremendous amount. I’ve come to understand the difference between decisions you don’t want to make, and decisions that are really tough to make. I’ve learned that if you don’t have one foot in today and one foot in 6-months from now you are going to miss a lot of opportunities or move too slowly. But there is one … [Read more...] about Scaling Yourself By Simplifying Your Ideas
Landing Page Forms: Stop Proposing on Your First Date
You’ve been asked out for coffee by a cute guy at the office and you’re a little nervous on this first date. What is he going to be like outside of work? Will this go anywhere? When you get to the coffee shop, he wastes no time. He grins and introduces himself… then promptly proceeds to get on one knee as he slowly draws a ring out of his pocket! By this time, the other … [Read more...] about Landing Page Forms: Stop Proposing on Your First Date
[New Webinar with Moz!] Testing Your Creative: Simple Changes with Big Effects
Generating and maintaining compelling creative can be a daunting task in PPC, however, it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue. In this webinar hosted by Moz on Thursday, February 26th at 1:30pm EST, Carrie Albright, Senior Account Manager at Hanapin Marketing, will share actionable steps to formalize your ad copy … [Read more...] about [New Webinar with Moz!] Testing Your Creative: Simple Changes with Big Effects
Ends at Midnight- Write a Guest Post, Win a Free Hero Conf Registration!
We’re excited to announce the return of the Hero Conf Guest Blog Post Giveaway, right here on PPC Hero. We’re still accepting guest posts from any and all PPC Heroes who’d like to participate, and giving away a free conference pass for Hero Conf, April 27-29 in Portland, OR, to the author of the most popular post. Here’s how to enter: Write a guest post submission of … [Read more...] about Ends at Midnight- Write a Guest Post, Win a Free Hero Conf Registration!
NEW Hero Conf Agency Growth Workshops: Q&A with Pat East and Jeff Allen
Interested in attending a Hero Conf Agency Growth Workshop? Check out what Hanapin Marketing’s CEO, Pat East and President, Jeff Allen have to say about what you’ll gain from attending the workshop and what they are most looking forward to about Hero Conf. What types of businesses should attend the Agency Growth Workshop? Pat: This is for agencies that want to grow by … [Read more...] about NEW Hero Conf Agency Growth Workshops: Q&A with Pat East and Jeff Allen
Don’t Forget The Basics! Audit Your Account – A New Case Study
As an Account Analyst, Account Managers usually come to me with some sort of problem. Sometimes it’s “I’d like to brainstorm strategy” and other times it’s “we need to improve ROAS as quickly as possible.” Not being the Account Manager gives me a fresh set of eyes on an account. I found in the past that when I was struggling with a problem on my own account, it was mainly … [Read more...] about Don’t Forget The Basics! Audit Your Account – A New Case Study
Write a Guest Post, Win a Hero Conf 2015 Registration!
We’re excited to announce the return of the Hero Conf Guest Blog Post Giveaway, right here on PPC Hero. As of today, we’re accepting guest posts from any and all PPC Heroes who’d like to participate, and giving away a free conference pass for Hero Conf, April 27-29 in Portland, OR, to the author of the most popular post. Here’s how to enter: Write a guest post submission of … [Read more...] about Write a Guest Post, Win a Hero Conf 2015 Registration!
Your Ultimate Google Shopping Exam Checklist
Boys & Girls of All Ages: The Google Shopping Exam is here!! That's right, step up and give it your best shot: Google has released its Shopping Exam and today you'll be given all the major bullet points for your studying pleasure. For those of you who've already taken the existing exams, hope you're ready for a fun one today! And for you all who are still figuring out … [Read more...] about Your Ultimate Google Shopping Exam Checklist
Benefit From Better Search Functionality In AdWords Editor 11
Google recently launched version 11 of AdWords Editor. Besides feature updates, the editor received an overhaul to the search functionality. Although it takes a little time to get back up to speed with the rearrangement, I’ve fallen in love with the new functionality and search bar. It takes the set up out of the menus and puts it rights back in your hands. To get started, … [Read more...] about Benefit From Better Search Functionality In AdWords Editor 11
How Bing Ads Tablet Bid Modifiers Helped Reduce CPA by 47%
The PPC industry is always evolving and changing. One of the biggest changes to impact the PPC community was the roll-out of AdWords enhanced campaigns and Bing Ads compatibility with AdWords enhanced campaigns. While some great features have been made available by enhanced campaigns, one of the biggest pain points for ppc managers was, and continues to be, the lack of control … [Read more...] about How Bing Ads Tablet Bid Modifiers Helped Reduce CPA by 47%
New Upgraded URLs for Faster and Easier URL Tracking
Constant connectivity has increased the ways that people engage with your business, meaning more data and metrics for you to use to manage ad performance. Google is introducing Upgraded URLs to provide an easier way to manage and track important information about each click on your ads and other targeting options available for Search, Display and Shopping. Upgraded URLs … [Read more...] about New Upgraded URLs for Faster and Easier URL Tracking
