We have made it to the big game, ladies and gents! Congratulations to Brad Geddes and Search Engine Land for outlasting the entire competition and making it to the Final Championship Round! So, one last time…please vote in the survey below to determine the 2014 Search Marketing Madness Champion. Voting will be open until 5pm on Friday, April 11 and the winner will be announced … [Read more...] about Final Championship in Search Marketing Madness!
Search Results for: PPC
No CRO? No Problem: WordStream’s Landing Page Grader
There's a universal truth in PPC– if you have a terrible landing page, you're gonna have a bad time. Your ads could be stellar, your keywords laser-focused, and your bids perfectly calibrated against your competition... and none of it will matter if you can't turn your visitors in to customers. So what's the solution? Conversion Rate Optimization. We've written loads of … [Read more...] about No CRO? No Problem: WordStream’s Landing Page Grader
Which Facebook Objective Is Best For Me?
Before you start any type of advertising, you should ask yourself, “What kind of results do I want for my ads?” While generally this is decided at the business level and part of the optimizations process, Facebook takes matters into their own hands and guarantees that expectations have been predetermined before the first ad is created. The first step to creating an ad on … [Read more...] about Which Facebook Objective Is Best For Me?
Final Four!! Search Marketing Madness Announces Regional Champions
Buzzzzzzzzz.....Its Final Four time! Regional Champs have been set, thanks to you, and the competition is just a mere two rounds from having a final winner (remember, the final winner gets a free registration to this year's Hero Conf). Before we launch head-on into the rivalries, we'd like to congratulate each of the contenders in Search Marketing Madness' Final Four! PPC … [Read more...] about Final Four!! Search Marketing Madness Announces Regional Champions
4 Ways You Haven’t Thought to Use Google Analytics for CRO
So you’ve got great ads and a great click through rate, but you’re just not seeing the conversions you want. At this point, you might want to take a look at your site and come up with some conversion rate optimization (CRO) ideas. Sure, there are great tools out there like Crazy Egg, but there are also some free options to get you started. Google Analytics is a free tool and … [Read more...] about 4 Ways You Haven’t Thought to Use Google Analytics for CRO
New Account Checklist: 5 Things You Should Never Assume
If you inherit an existing account to manage, there can be a tremendous amount of data to sift through, and a lot to learn. It’s easy to get caught up in all the details and miss out on the small, yet important, aspects of the account. When I first began working as an account manager, I was definitely overwhelmed when given a new account. Where was I supposed to begin? Over … [Read more...] about New Account Checklist: 5 Things You Should Never Assume
Search Marketing Madness: Vote for the Elite 8!
We are getting down to the wire in Search Marketing Madness. This is the last round where opponents will be pitted against each other in their own divisions. It's up to you to decide who will make it into the Final Four. Elite 8 will last until 5pm EST this Friday, April 4. Final Four will commence on Monday, April 7th at noon and the Final Championship will begin on Thursday, … [Read more...] about Search Marketing Madness: Vote for the Elite 8!
How To Find eCommerce Success With Dynamic Search Ads
I’ve written about Dynamic Search Ads in the past. I told you about how you can set them up and gave some basic best practices for how to optimize them. When I wrote this article, I was only using them in one of my accounts that was basically a lead generation account. I was just using the “all pages” target while constantly adding negative keywords. This worked great, and I am … [Read more...] about How To Find eCommerce Success With Dynamic Search Ads
Life Made Easier: Automate Your Workflow – New Toolkit!
Account Managers are always crazy busy continuously tweaking details. Automating some of your PPC workflow can help eliminate the time you spend on tedious tasks and increase your efficiency in your accounts. Make your life a little easier and start automating some of your workflow. In this new toolkit, you'll find tools that will help you get started and learn new ways to … [Read more...] about Life Made Easier: Automate Your Workflow – New Toolkit!
Look Who’s Talking About Hero Conf 2014!
Register Today! … [Read more...] about Look Who’s Talking About Hero Conf 2014!
Fine Tune Your Remarketing Campaigns with Membership Duration Segments
Remarketing campaigns continue to be an effective tool to drive conversions at low CPAs. The more you dive into the rabbit hole of remarketing, the opportunities of segmentation seem endless. One area that is a good starting point for experimenting with remarketing segments is creating remarketing lists by membership duration – a.k.a how long to follow visitors. What is … [Read more...] about Fine Tune Your Remarketing Campaigns with Membership Duration Segments
Understanding Your Keyword Performance Better with Google’s Search Funnel Reports
I’ve always taken a bottom line approach to evaluating keyword performance. I want to know how much was spent on clicks, how many conversions those clicks generated, and if my keywords are profitable and performing to client or in-house goals. I base optimizations on these bottom line metrics and decide whether to pause certain keywords. What I have recently come to … [Read more...] about Understanding Your Keyword Performance Better with Google’s Search Funnel Reports
