Since their launch in 2010, product listing ads (PLAs) have opened a new window of opportunity for eCommerce advertisers everywhere. PLAs have given advertisers the opportunity to bring the traditional shop shelf to the search results page, displaying a specific product accompanied by price and picture. Over the past 12 months since the withdrawal of the free Google shopping … [Read more...] about Making The Most Of Product Listing Ads (PLAs)
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Engagement Ads: New Way For Getting Customers To Interact With Your Brand
Google has developed a new ad format called ‘Engagement Ads’. The purpose of these ads is to provide an interactive way for users to engage with your brand. Google recognizes that branding is a different marketing objective than direct response, so instead of paying a cost-per-click, they developed a pricing model called CPE (cost per engagement). Measuring and setting cost per … [Read more...] about Engagement Ads: New Way For Getting Customers To Interact With Your Brand
Bring The Hammer Down on Inefficient Spend With Dimension Analysis
As search advertising marketers, a big part of our job is finding and controlling inefficient ad spend. John Wanamaker put it quite simply when he said “half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” The good news is that this isn’t the 19th century and we do have the tools to reveal where our ad spend is being wasted. Now, we all … [Read more...] about Bring The Hammer Down on Inefficient Spend With Dimension Analysis
The Three Top Level Metrics that Matter in Ad Testing
Some of the biggest impacts you will make in your accounts come through ad testing. Not only will you see major gains when you find the right ad, ad testing relatively easy to execute. All you have to do is upload two sets of ads, let them run side by side, and see which one performs better. Of course I’m neglecting to mention all the planning aspects in writing ad copy, … [Read more...] about The Three Top Level Metrics that Matter in Ad Testing
Why You Have To Get Used To Universal Analytics
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero. After Eric's coverage of AdWords … [Read more...] about Why You Have To Get Used To Universal Analytics
From Us to You: Hanapin Marketing’s Hero-Themed Holiday Cards
Every year here at Hanapin Marketing we give our clients and close friends something special for the holidays. We don't want to let a time that's known for cheer and reflection to go by without showing our appreciation for everyone we work with. It's been a truly wonderful year, and we like to thank the folks responsible. This year, we wanted to make it extra personal, and to … [Read more...] about From Us to You: Hanapin Marketing’s Hero-Themed Holiday Cards
Austin, TX | Hero Conf Capital
While on the search for our Hero Conf 2014 location, we made a list of qualities our host city had to have. In fact, that list probably contained a lot of the same traits as you, our PPC Heroes: tech-friendly, hip, innovative and, most importantly, ready for fun. Meeting all our standards, Hero Conf returns to vibrant and thrilling Austin, April 28-30, 2014. The live music … [Read more...] about Austin, TX | Hero Conf Capital
7 CRO Lessons Learned in 2013
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero. As Eric explained yesterday, … [Read more...] about 7 CRO Lessons Learned in 2013
The 15 Ad Networks to Use Instead of AdWords
For a newer article on this topic visit: 10 Alternatives To Google And Facebook Ads For this month's series, we're providing a little bit of perspective on the hectic events of 2013. As we've left Enhanced Campaigns pretty well covered this year, this week we'll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and … [Read more...] about The 15 Ad Networks to Use Instead of AdWords
Happy Birthday Google Shopping!
A Happy 11th Birthday from all of us here at PPC Hero! And many more amazing years to come. Check out these recent PPC Hero blog posts about Google Shopping and product listing ads to take your ecommerce campaigns to the next level: 7 Tips for Getting Your PLA Campaign Holiday Ready The Total Guide to Product Listing Ads How New Shopping Campaigns are Giving PLAs a Jolt! … [Read more...] about Happy Birthday Google Shopping!
3 Ways To Save Money Using Negative Search Audiences
If you’ve got your site tagged with an AdWords remarketing tag, you can build out audiences in AdWords based on URLs from your site. You can see estimated audience sizes for Google Search based on audiences you’ve already built out, if you have any currently built out. I’ve found when I create new audiences based on URLs, the estimates for audience size are at least there by … [Read more...] about 3 Ways To Save Money Using Negative Search Audiences
Using Strategic Metrics: What Matters (And What Doesn’t) [WEBINAR RECORDING]
We all love metrics (if you're a PPC manager, how could you not?). But there are plenty of times when we feel like we might be missing the forest for the trees. And even worse, we have metrics that tell us we are DEFINITELY missing the forest for the trees at times. This webinar features Hanapin Marketing's Senior Digital Advisor Kayla Kurtz and Senior Account Manager Jeff … [Read more...] about Using Strategic Metrics: What Matters (And What Doesn’t) [WEBINAR RECORDING]
