I am a rule-follower. I always have been. Strunk & White’s The Elements of Style continues to be my go-to writing guide (which is why I will never say the phrase “I am nauseous” and neither should you). This doesn’t mean I never break rules, but I am a firm believer in understanding why a rule is there before throwing it out the window. Why am I talking about … [Read more...] about All’s Fair In Love And PPC: Understanding AdWords Policy
Search Results for: PPC
CRO And PPC Go Together Like Fall And Pumpkin
In the PPC world, there are so many cogs and wheels working together to push the marketing machine forward. We optimize ads in every facet - how they appear, when they appear, to whom they appear, and so on and so forth. What seems to be forgotten is that without a website or a landing page that ad can't send anyone anywhere. The landing page is critical, by definition, to … [Read more...] about CRO And PPC Go Together Like Fall And Pumpkin
Mastering Excel For PPC [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar series, Mastering Excel For PPC: An Advanced Series For Better Marketing Results In 2017. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 34 Excel Tricks To Save Your PPC Life … [Read more...] about Mastering Excel For PPC [Webinar Confirmation]
On Demand Webinar – Mastering Excel For PPC: An Advanced Series For Better Marketing Results In 2017
Fix These 5 Common Excel Issues To Achieve Pro Status Excel, while a fabulous tool for PPC, is not without its occasional hang-ups – as PPC thought-leaders, who would we be if we didn’t address them? In this webinar recording, Account Analyst Rachael Law will ease your mind with solutions to all the common Excel issues, so that you too can be a pro. Presented … [Read more...] about On Demand Webinar – Mastering Excel For PPC: An Advanced Series For Better Marketing Results In 2017
9 Essential PPC Tips For The Health And Wellness Marketer
Calling all Health and Wellness Marketers! We totally understand how crazy competitive your life is in the PPC world, especially since right-hand side ads were removed earlier this year. According to Google Healthcare Trends, 1 out of every 20 searches are related to health and fitness. Needless to say, the state of your PPC can make or break your success in this … [Read more...] about 9 Essential PPC Tips For The Health And Wellness Marketer
How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
Last week's Hero Conf London event showcased dozens of excellent speakers who all made thought-provoking points. However, the most memorable moments for me were when the speakers gave their best prediction of the future. Sophie Newton of Brainlabs spoke on the future automation of PPC during her opening keynote. Various other speakers then followed up with more … [Read more...] about How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
How To Leverage PPC For Your B2B Accounts
PPC marketing is a channel that has a great track record of helping businesses reach their goals, whether it is additional sales, leads, or other actions. However, if you’ve ever tried to tackle B2B PPC marketing, you probably know that it’s a totally different game than B2C. It presents challenges in finding the right audience and getting them to complete an action that … [Read more...] about How To Leverage PPC For Your B2B Accounts
[Survey] The #1 Reason Why You Have Trouble Scaling Your PPC Campaigns
We need your quick input! We're conducting a brief 20 second survey on the reason why you have trouble scaling your PPC campaigns. The data collected will be used for future materials released by Hanapin Marketing. So do us a solid and fill out this survey now. And we'll make sure we give you a cool resource in return:) [bctt tweet="Take 20 seconds and fill out this quick … [Read more...] about [Survey] The #1 Reason Why You Have Trouble Scaling Your PPC Campaigns
Get Your Mobile PPC Ready For The Holiday Season
Whether you are an established brand or a newcomer to the PPC world, if you are in retail you know that competition to grab your potential customer exponentially increases during Q4. Furthermore, there is now more opportunity on mobile than ever before. Did you know that on mobile alone, conversion rate jumped 30% on Black Friday and 50% on Cyber Monday when compared to the … [Read more...] about Get Your Mobile PPC Ready For The Holiday Season
On Demand Webinar: Dominate SEO and PPC Listings With These 5 Tactics
On Demand Webinar Dominate SEO and PPC Listings With These 5 Tactics Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Dominate SEO and PPC Listings With These 5 Tactics
Dominate SEO and PPC Listings With These 5 Tactics
No matter what type of company you work for, you have probably found that PPC and SEO teams struggle to communicate and often work in silos. However, this connection is vital to the ability to leverage data from both sides and increase your conversion rate. You can’t make more people search for a query, but you can control how many of your listings show on the search results … [Read more...] about Dominate SEO and PPC Listings With These 5 Tactics
3 Steps For A Stress-Free Vacation From PPC
You work hard and don’t often miss work. Sometimes you need a vacation or time off for whatever reason. Wouldn’t it be nice to know that when you are away the person watching your account is taking care of it just like you would? They would have everything they need to make decisions for the best of the account. Taking away the stress that happens when you leave your account … [Read more...] about 3 Steps For A Stress-Free Vacation From PPC
