In getting to know an account, a major component is your target audience. All industries have their specific clientele, and yet all industries stand to constantly reexamine what potential user they may be missing. A client has a business that offers supplies for those interested in fantasy games involving dice and role-play. You may be a seasoned D&D player who wants to … [Read more...] about 5 Approaches To Unlocking The Secrets Of Your Different Customer Types
Search Results for: PPC
AdWords Toolkit: Tools for Migrating to Enhanced Campaigns
At Hanapin Marketing, we've been running 100% Enhanced Campaigns for a while now, and while we've seen some good things and some not-so-good things come as a results of the new AdWords model, one thing isn't up for debate: Sooner or later, we all have to make the transition. That's why we've been at the forefront of analyzing the changes and creating guides, webinars and other … [Read more...] about AdWords Toolkit: Tools for Migrating to Enhanced Campaigns
Benchmark Your Display Campaigns with Google’s New Tool
Determining the overall success of a Display campaign can be difficult. While we can tell whether or not it's been a success for us in the limited context of our own accounts, we're often left stumbling in the dark when it comes to our performance versus the competition. Luckily, Google has provided us with a new tool to examine just how we stack up to the competition in the … [Read more...] about Benchmark Your Display Campaigns with Google’s New Tool
Case Study: Do People Actually Click Sitelinks?
A little while ago I wrote a post about how much I liked the new features that Enhanced Campaigns brought to Sitelinks. Today I'm going to dive into the newly available Sitelink statistics and see if we can learn something about the impact they have on your user behaviour. There are really two things we want to know: Do Sitelinks work and how well? Do people actually … [Read more...] about Case Study: Do People Actually Click Sitelinks?
Happy Birthday to Bing!
We wouldn't be PPC Hero if we didn't acknowledge the search engines whose exacting and popular technology makes all of this possible--and so we're pleased as punch to wish our friends over at Bing a very happy birthday! It's been quite a year for Bing--here are just a few our favorite highlights: We would not be PPC Heroes if we didn't mention how much we geeked out when … [Read more...] about Happy Birthday to Bing!
Getting Intimate With Keyword-Level Bidding Strategies
The month of May has brought us not only showers and flowers, but it's also included the arrival of the Flexible Bidding Strategies as promised this spring! This is another example of Google giving us additional control of the work we do. As the waves in the ocean of Enhanced Campaigns begin to die down, Google has been taking step after step to allow us more say-so in how we … [Read more...] about Getting Intimate With Keyword-Level Bidding Strategies
A Live Enhanced Campaigns Migration Webinar Recording
We’re so excited to be able to present a real Enhanced Campaigns migration in this webinar recording. Watch as Hanapin PPC experts Eric Couch and Carrie Albright dig through real AdWords accounts and migrate them to Enhanced Campaigns status in real time. … [Read more...] about A Live Enhanced Campaigns Migration Webinar Recording
How To Analyze & Optimize Your Mobile Bid Modifiers In Enhanced Campaigns
Our entire agency has made the transition over to Enhanced Campaigns now, and I bet most of you out there have as well. If you haven't, you're probably wondering how to tackle your device bid modifiers. I came up with this quick how-to on how to go about doing this! Use this for your first time setting bid modifiers after switching to Enhanced Campaigns or for each time you … [Read more...] about How To Analyze & Optimize Your Mobile Bid Modifiers In Enhanced Campaigns
10 Social Media Ads that Help Nurture Buyer Decisions
Social media is omnipresent and companies without a solid social media presence and advertising strategy should focus on establishing one sooner rather than later. Nevertheless, before just blindly jumping onto the social media bandwagon, it is important to understand your goals and the type of advertising you want to do for your brand. Social media allows you to reach a wide … [Read more...] about 10 Social Media Ads that Help Nurture Buyer Decisions
Content Marketing and Facebook: Paying For Readers?
Did you know buzzfeed advertises on Facebook? Did you know they’re not advertising for paid subscriptions or buzzfeed t-shirts or anything, but simply flogging their content/articles? Check it out: Of course, when I say their articles, that’s not entirely true; they only really advertise “paid content” or “native advertising” -- i.e., posts that a corporate … [Read more...] about Content Marketing and Facebook: Paying For Readers?
Makeover Alert: Keyword Tool + Traffic Estimator = Good Looking Opportunities
Makeovers can be the source of discussions and uproar across the land of cyberspace. While some might not be well received, such as Disney's recent makeover of one of their leading ladies, some makeovers are exactly what we're looking for. After a great post by Larry Kim, here's a chance to walk through some new aspects of the Keyword Planner, the most recent upgrade and … [Read more...] about Makeover Alert: Keyword Tool + Traffic Estimator = Good Looking Opportunities
What One Million Dollars In Spend Has Taught Us About Enhanced Campaigns
Enhanced campaigns are as bad as we feared. Hanapin has migrated many of the accounts under their management and have found that performance is typically slipping; and sometimes it is even cliff diving. This post analyzes ~$1 million dollars of that ad spend pre and post enhanced campaigns (ECs) and uncovers where performance has dipped, how spend allocation has changed (due … [Read more...] about What One Million Dollars In Spend Has Taught Us About Enhanced Campaigns
