Think you know how to test landing pages? Put your knowledge to the test and see if you're on the right track with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, and President of Sitetuners.com. Tim is an entrepreneur, internet marketing leader and co-founder of several internet related start-ups. Currently Tim is the … [Read more...] about Interview with Tim Ash – Author of Landing Page Optimization
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Improve Your Content Network Campaigns with Demographic Bidding in Google
Demographic targeting is a relatively new feature for Google. It's the process of targeting your PPC ads and keywords to a specific age range and gender type. The purpose of demographic targeting is to really drill down on your target audience by writing extremely specific ads to a very specific audience, which in theory will help qualify your traffic and ultimately increase … [Read more...] about Improve Your Content Network Campaigns with Demographic Bidding in Google
What You Need to Know About Google’s Decision to End Preferred Cost Bidding
Google AdWords is often testing new features within our pay-per-click accounts. Some of them work great and some of them don't. With an organic program like AdWords, this kind of testing is to be expected. Google recently announced that on January 26, 2009 preferred cost bidding within AdWords will no longer be available. Currently, preferred cost bidding is still available in … [Read more...] about What You Need to Know About Google’s Decision to End Preferred Cost Bidding
Google Launches a New Adwords Help Forum
Today Google announced the launch of a new help forum for Adwords users. This new and improved forum is a place for novice and advanced AdWords users to ask questions, get answers, build relationships among fellow PPC experts, not to mention, connect with businesses using Adwords. Google says their own Adwords experts will frequent the forum and answer questions. Here are … [Read more...] about Google Launches a New Adwords Help Forum
Google Confirms Conversion Rates Have No Effect on Quality Score
According to the Google Adwords Agency Blog, your account conversion rate does not affect your account Quality score. While some of you may already know this, apparently there are many others that don't. And some of these people are actually implementing conversion codes on their site to track easy conversions just to try and increase their Quality Score. Some advertisers … [Read more...] about Google Confirms Conversion Rates Have No Effect on Quality Score
Our Greatest Hits for November!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Want to discover what aspects of the Google AdWords Quality Score are holding back your keywords? Learn how to … [Read more...] about Our Greatest Hits for November!
Is Google’s Automatic Match Expanding For The Holidays?
You may remember a few months ago when Joe wrote about Google’s Automatic Matching feature. Well, there are rumblings (or grumblings) around the blogosphere this week that Google may be expanding the controversial feature just in time for the holiday season! Our friends at SEO Roundtable are referencing some rumors in the Search Engine Watch Forums that speak of Google … [Read more...] about Is Google’s Automatic Match Expanding For The Holidays?
Indianapolis Startup Weekend Event to be held in December
Startup Weekend is coming again to Indiana! Two Hanapin employees participated in the last SW in Bloomington and we want to help get the word out. It's an intense and focused weekend dedicated to forming companies - from concept to launch - with lots of learning and opportunities to form great connections with other attendees. Hanapin is helping to sponsor the event too and … [Read more...] about Indianapolis Startup Weekend Event to be held in December
Exploring Google’s New Search-Based Keyword Tool
If you subscribe to Google's Adword's blog you probably saw this recent announcement. Google has launched a new keyword research tool, simply called the Search-Based Keyword Tool. At first, I thought this tool was just a revision or upgrade to the keyword tool already included in our Adwords accounts. But this new tool does a few new things and their worth a mention. The … [Read more...] about Exploring Google’s New Search-Based Keyword Tool
How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
Recently, Google AdWords announced that they have expanded their placement targeting to include RSS feeds for blogs that have opted into the AdSense network. Today, I thought we'd cover how you can find this new information within your AdWords account. First, why would you specifically target RSS (really simple syndication) feeds for blogs? RSS feed placements allow you to … [Read more...] about How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
How To Increase Your Online and In-Store Holiday Sales With Coupon Codes, Sales and Promos
Thanksgiving is only 2 weeks away! Black Friday and Cyber Monday are looming, if you want to capitalize on holiday revenue, now is the time to ramp up your website and in-store promotions to drive sales and capitalize on extra holiday revenue. As part of our holiday shopping blog series, today we'll discuss some tips on how to bring together your online and offline seasonal … [Read more...] about How To Increase Your Online and In-Store Holiday Sales With Coupon Codes, Sales and Promos
Has the Google AdWords Landing Page Quality Score Changed? Find Out!
Whenever we are reading through the dozens upon dozens of blogs that we subscribe to, we are always on the the lookout for anything pertaining to the Google AdWords Quality Score. Anyone who reads PPC Hero can attest to the fact that we love to discuss the AdWords Quality Score. So, whenever we see a post about this topic our interest is automatically piqued! On Tuesday, we … [Read more...] about Has the Google AdWords Landing Page Quality Score Changed? Find Out!
